Sapporo Beer

Sapporo Beer will release limited-edition collaborative cans commemorating the 20th anniversary of the serialization of the popular manga "Kingdom" nationwide on Tuesday, April 7, 2026. The three products featured in the collaboration are "Sapporo Koime Lemon Sour," "Sapporo Grapefruit Sour," and "Sapporo Kasane Lemon." The contents are the same as the usual...

A new brand experience hub for the popular Sapporo Black Label and Yebisu draft beers will open in October 2026 at the Ginza Lion Building in Tokyo's Ginza district. The historic Ginza Lion Building was founded in 1934, and this renovation will see the addition of Black Label on the fourth floor...

In 2026, Sapporo Breweries (Sapporo Holdings Group) announced that it would mark its 150th anniversary by transitioning from a manufacturing industry to a creative industry and strengthening its marketing efforts with an emphasis on unique experience value. In 2025, amid a budget-conscious consumer environment, the company's flagship brand, "Sapporo Breweries,"...

Sapporo Beer has teamed up with General Scale, the label created by Yasuhiro Mihara, designer of the popular fashion brand Maison Mihara Yasuhiro, to create the Black Label x General Scale Collaboration Sneak...

We're running a campaign in conjunction with the Sapporo Beer Black Label TV commercial "Adult Elevator," featuring messages from Satoshi Tsumabuki and Yumi Matsutoya. The campaign runs from midnight on Monday, January 5, 2026, to 12:00 noon on Tuesday, January 13, 2026. Prizes include:

On January 20, 2026, Sapporo Beer will release a limited number of Golden Kamuy-themed cans of its Hokkaido-exclusive beer, Sapporo Classic. To commemorate the final chapter of the anime, the special edition features Sugimoto in gold on the 350ml can and Shiraishi in gold on the 500ml can. The Sapporo Beer...

The 10th installment of the Yebisu brand's "CREATIVE BREW" series is a limited-edition beer created in collaboration with the brand, "Yebisu Creative Brew JAZZY." The beer will be released nationwide in limited quantities on Tuesday, November 18, 2025. The beer will be available at the Ebisu Brewery in Tokyo and...

Sapporo Breweries Ltd., in collaboration with Hokkaido Railway Company (JR Hokkaido), will release a limited-edition regional beer, "Sapporo Classic JR Hokkaido Star Train Design Can," in limited quantities in the Hokkaido area from Tuesday, November 11, 2025. The packaging features a design of the train that will be running in 2027...

FamilyMart and Sapporo Breweries have jointly developed the popular "Beer Surprise" beer series, exclusive to FamilyMart. The 17th installment will be "Sapporo Beer Surprise: Rich Bliss," which will be available at approximately 15,800 FamilyMart stores nationwide from Tuesday, November 11, 2025.

Sapporo Beer will release a limited quantity of "Yebisu Key of the Night -Barrel aged-" exclusively at the brand experience facility "YEBISU BREWERY TOKYO" in Ebisu from October 15, 2025. This...

BEER STAND SORACHI Sapporo Beer and JR East Planning, in collaboration with Hokkaido Airport, will open a new bar, "BEER STAND SORACHI New C..." on Thursday, August 28, 2025, as part of the "SORACHI 1984" brand...

Sapporo Beer will release a limited number of new Yebisu Beer cans featuring an original design by Hirohiko Araki, the author of the popular manga "JoJo's Bizarre Adventure," nationwide on Wednesday, September 17, 2025, as part of its second collaboration with Hirohiko Araki.

"Sapporo Classic Freshly Shipped Cans" will be released in limited quantities in the Hokkaido area on three occasions, starting on Tuesday, July 15th. This product will be shipped from the Sapporo Beer Hokkaido Factory within three days of production. "Sapporo Classic" is a regionally limited...

"Sapporo Hokkaido Draft Beer" will be available again for a limited time only at FamilyMart starting Tuesday, July 8th. Made with Hokkaido-grown barley malt and hops, it delivers a rich flavor nurtured by Hokkaido's natural beauty. Furthermore, by aging it below freezing, it achieves a clean, refreshing aftertaste without any unpleasant aftertaste.

Sapporo Beer has launched its new online store, "Spark." Spark aims to connect directly with consumers and deliver new experiences, fun times, and reliable quality through the offering of new beverages.

Sapporo Beer is conducting a present campaign to celebrate the release of SORACHI 1984, which uses 1.5 times more of the legendary "Sorachi Ace" hop. Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday) [Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday) [Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday)