Sapporo Beer

Since its launch in 1971, Morinaga Seika's "Koeda" has been loved by many people. The chocolate milk stout made from the unsalable sweets produced in the manufacturing process of "Koeda" has the flavor of "Koeda"....

"Cheers to Adults." As part of a special message project for Sapporo Draft Beer Black Label, a video themed "Cheers to Adults" will be released on the member site "CLUB Black Label" from January 6th for those turning 20. The video stars Tsumabuki Satoshi and Hasebe Makoto...

Hakone Ekiden Can Sapporo Beer will release a limited quantity of Sapporo Draft Beer Black Label "Hakone Ekiden Can" nationwide on November 26. The package features a design of athletes running and the tasuki (sash) of the 20 participating schools and one team from the Kanto Student Union (a total of 21 teams)....

Sapporo Draft Beer Black Label "JRA Arima Kinen Can" Tie-up with the "69th Arima Kinen," the year-end dream race sponsored by JRA, is now on sale in limited quantities nationwide from November 12. ...

Sapporo WITH BEER Amber Ale Sapporo Beer will release "Sapporo WITH BEER Amber Ale" in limited quantities nationwide from today. This product is a product of Sapporo Beer's 2024 business policy to revitalize the Japanese beer market....

Sapporo Beer Surprise: Bitter Bliss FamilyMart will release "Sapporo Beer Surprise: Bitter Bliss," jointly developed with Sapporo Breweries, in limited quantities at approximately 15,800 FamilyMart alcohol stores nationwide from Tuesday, November 12, 2024.

Sapporo Winter Story Sapporo Breweries Ltd. will release "Sapporo Winter Story" in limited quantities nationwide on November 6th. This winter staple beer was launched in 1988 as a pioneer of seasonal limited edition products. Its smooth texture, made with a portion of wheat malt, and its Saaz...

Sapporo Black Label "Hokuriku Crab Design Can" Draft Beer Black Label "Hokuriku Crab Design Can" will be released in limited quantities in seven prefectures in the Tokai and Hokuriku regions on October 29th. This product will be released to coincide with the crab fishing season in the Hokuriku region, which begins every November. It will also be used to support the recovery efforts following the earthquake disaster.

Sapporo Breweries Ltd. will release "Dewar's White Label" and "Dewar's 12 Year Old" products with promotional neckers nationwide on July 30th. To commemorate this, they are running the "Dewar's Double Chance Campaign." The promotional neckers on the eligible products...

Sapporo WITH BEER White Ale Sapporo Beer has developed "Sapporo WITH BEER White Ale," a new beer designed to help young people enter the beer market and eliminate their aversion to beer, to be released nationwide in limited quantities on June 25, 2024. University...

YEBISU BEER HOLIDAY Sapporo Beer will hold "YEBISU BEER HOLIDAY" from August 23rd in Ebisu, the birthplace of Yebisu beer. At the event, "YEBISU BEER HOLIDAY" will be held in Ebisu, the birthplace of Yebisu Beer.

"Akaboshi★Festival" will be held from Monday, May 13th, where you can enter a lottery once for every bottle of Sapporo Lager Beer, commonly known as "Akaboshi." Prize A is an original drawstring bag, and prize B is an original can badge. Each participating store will receive three A prizes and ten B prizes, so...

Commemorating that Eiichi Shibusawa, who has a close relationship with Sapporo Beer, will be the face of the new 10,000 yen bill, Sapporo Draft Beer Black Label "Eiichi Shibusawa Can" will go on sale on April 9 in limited quantities in Tokyo and eight prefectures including Saitama Prefecture, where Eiichi Shibusawa was born. Eiichi Shibusawa is the founder of the current Sapporo...

Collaboration T-shirts: Sapporo Draft Beer Black Label THE SHOP, an original e-commerce site within the Sapporo Beer membership site "CLUB Black Label," is promoting the "WILDSIDE" conceptual project by Black Label and Yohji Yamamoto Co., Ltd.

Shinkansen New and Old All-Star Collection Coaster Campaign: Aeon is running a campaign where customers who purchase a Sapporo campaign product (Yebisu Beer Black Label) will be entered into a lottery to win a "Shinkansen New and Old All-Star Collection Coaster."

Sapporo Beer has decided not to release any new "strong" canned chuhai products with an alcohol content of 8% or more. While strong drinks are popular, they are posing health risks and addiction problems, leading to the company's decision to refrain from selling them.