Suntory

[Snacks to go with alcohol] "Exquisite Kappa Ebisen" for Kinmugi, with anchovy and garlic aroma

Calbee and Suntory have jointly developed a new product, "Exquisite Kappa Ebisen Ako Roasted Salt and Anchovy Garlic Flavor," which will be available nationwide for a limited time from Monday, December 1, 2025. (Sales are scheduled to end in mid-May 2026.) The "Exquisite Kappa Ebisen" brand, designed as a snack to go with alcohol,...

2025.11.24

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[Product Information] Suntory Premium Highball Yamazaki, Limited Release

Suntory will release the "Suntory Premium Highball Yamazaki (Rich Aroma and Profound Finish) 350ml Can" in limited quantities nationwide on Tuesday, December 23, 2025. Made exclusively with undiluted spirits from the Yamazaki Distillery, the 350ml can boasts a rich aroma derived from Spanish oak barrels and a rich, aged Mizuna...

2025.10.31

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[Information] "Shirokaku Highball Can" New Release for a Limited Time

Suntory will launch the new "Shirokaku Highball Can" nationwide for a limited time starting December 2, 2025. This product inherits the characteristics of the previously sold "Shirokaku" whiskey, a light and refreshing tasting can. It has an alcohol content of 6%...

2025.10.10

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[Limited Release] Suntory Launches Limited-Quantity "Juicy Brew" in the Tohoku Area and "Beer Me" in the Tokai and Hokuriku Areas

Suntory will be releasing two new products in limited quantities in select regions. "Juicy Brew" will be available in the Tohoku region (Aomori, Iwate, Miyagi, Akita, Yamagata, and Fukushima) from August 19th. Made with Galaxy hops, known for their tropical aroma, and top-fermenting yeast, it's a highly concentrated brew...

2025.08.07

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[Raffle Sale] "Hibiki Suntory Whisky 100th Anniversary -Anniversary Blend-" Raffle Sale

HIBIKI Suntory Whisky 100th Anniversary - Anniversary Blend - A limited edition product commemorating the 100th anniversary of Suntory Whisky, "HIBIKI Suntory Whisky 100th Anniversary - Anniversary Blend -" will be sold by lottery...

2025.07.30

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[Snack Talk] New Suntory Whisky "Kakubin" TV Commercial Features Yu Aoi as New Owner

On July 16, 2025, it was officially announced that Yu Aoi will be starring as the "fourth-generation bar owner" in Suntory's new "Kakubin" TV commercial, "Hajimari." The commercial began airing nationwide on July 21. Aoi plays the owner of a small bar on a hill, and Shota Sometani...

2025.07.24

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

Suntory launches "THE YAMAZAKI DISTILLERY EXPERIENCE," an interactive content to learn about the appeal of Suntory's Yamazaki.

THE YAMAZAKI DISTILLERY EXPERIENCE, an interactive experience to learn about the appeal of the Yamazaki single malt whiskey brand, will be held at the SUNTORY WHISKY HOUSE in Grand Front Osaka from May 30 (Fri...

2025.05.22

Topics.welcome news

[Product Information] Limited-Quantity New Release of "Suntory Premium Highball Hakushu (Refreshing and Rich Aftertaste) 350ml Can"

Suntory Premium Highball Hakushu (Refreshing and Rich Aftertaste) 350ml Can Suntory Limited will release the "Suntory Premium Highball Hakushu (Refreshing and Rich Aftertaste) 350ml Can" nationwide in limited quantities from Tuesday, June 10th. Suntory...

2025.04.16

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[Useful Information] Suntory's official LINE account "Adult Suntory" has been renewed

Suntory has revamped its official LINE account, "Adult Suntory," on March 31st. The revamped account aims to be more approachable by using "Uncle," the Torys Whisky character that has been popular since 1958, as the messenger.

2025.03.27

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Kiku-Masamune x Suntory "FORTIFIED SAKE NIPPONION" limited release week

FORTIFIED SAKE NIPPONION Kikumasamune Shuzo, in cooperation with Suntory, released a new product, "FORTIFIED SAKE NIPPONION" (490mL) in a limited quantity of 2,900 bottles on December 18. This product is made from sake unrefined sake sant...

2025.03.17

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[Yamazaki Distillery] Introducing a new way to enjoy the Whisky Hall!

We will introduce how to enjoy the Yamazaki Distillery Whisky Museum. We will provide information that will be enjoyed by those who are visiting the Yamazaki Distillery for the first time as well as those who have visited many times! Read more here ↓ Suntory

2025.03.05

Blog

[Information] Calbee x Suntory's "Kinmugi (75% less sugar)" goes perfectly with "Exquisite Kappa Ebisen Goto Nada Salt and Sweet and Sour Ginger Flavor"

Calbee will release a new product in its "Exquisite Kappa Ebisen" series, "Exquisite Kappa Ebisen Goto Nada Salt and Sweet and Sour Ginger Flavor," at convenience stores from February 3, 2025, followed by general sales from February 17, with a limited run until late May.

2025.02.01

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[Campaign] Deadline for Suntory Whisky 100th Anniversary Whisky Raffle is approaching

HIBIKI Suntory Whisky 100th Anniversary - Anniversary Blend - A limited edition "Hibiki Suntory Whisky 100th Anniversary - Anniversary Blend" commemorating the 100th anniversary of Suntory Whisky will be available for a chance to win...

2025.01.04

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The first "Dotsumami General Election" to decide the best match between snacks and alcohol is now underway.

Don Quijote x Suntory "First Do-Snack General Election" The "First Do-Snack General Election" is being held at Don Quijote affiliated stores nationwide from November 1st. This event proposes new ways to enjoy alcohol to Generation Z, who are increasingly turning away from alcohol. Don Quijote's "Passion Price" offers eight...

2024.11.04

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

Suntory Whiskey "Hibiki 40nen" limited to 100 bottles sold by lottery.

Hibiki 40 Years Suntory Limited will be offering 100 bottles of Suntory Whisky "Hibiki 40 Years" for sale by lottery starting on Tuesday, November 5, and will be released on Tuesday, May 27, 2025. The Suntory Whisky "Hibiki" brand was established in 1989 as a 9...

2024.11.02

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[Information] Expensive? No, it's the best value for money! "Premium Highball Yamazaki (Gorgeous and Rich Flavor)" Newly released in limited quantities

Suntory Premium Highball Yamazaki (Gorgeous and Rich Flavor) 350ml Can Starting Tuesday, December 24th, Suntory will be releasing a limited number of "Suntory Premium Highball Yamazaki (Gorgeous and Rich Flavor) 350ml Can" nationwide. Suntory is a company founded by its founder...

2024.10.12

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Why "Hibiki JAPANESE HARMONY" is becoming difficult to obtain at regular price.

Japanese whiskey is popular both in Japan and abroad, especially Suntory's "Hibiki", a blended whiskey created in 1989 to commemorate the 90th anniversary of the company, blending the malt whiskeys of "Yamazaki" and "Hakushu" with the grain whiskey of the Chita distillery, especially...

2024.09.14

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

Suntory to release a limited quantity of 6,000 yen bottled beer aged in Hakushu Distillery's malt whiskey barrels.

Suntory will release "The Premium Malts Masters Dream Hakushu Barrel Aged 2024" today, June 11 (Tuesday) in limited quantities. The Premium Malts Masters Dream is a "multi-talented and dense" flavor that harmonizes bitterness, richness, sweetness, and aroma....

2024.06.11

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[Event Information] The specialty bar "Takohai" collaborates with Keikyu Electric Railway to create "Keikyu Kama Takohai Station"!

Kama Takohai Festival On Saturdays and Sundays from May 18th to June 16th, 2024, Keikyu Kamata Station will be transformed into "Keikyu Kamata Takohai Station" and a special event will be held. During the event, the "Keikyu Kamata Takohai Station Bar" will be set up on Platform 2 of Keikyu Kamata Station, where you can enjoy gyoza and octopus highballs.

2024.05.19

Events

New Products] Happoshu or Sour? Sour? Kinmugi Sour" to be released in Hokkaido area for a limited time only.

Kinmugi Sour: Suntory will release Kinmugi Sour, a beer with a "sour" taste made possible by beer brewing technology, in the Hokkaido area on April 16 (Tuesday) for a limited time only. The taste blends the gentle umami of barley with the refreshing aroma of citrus fruits. The "Kinmugi Sour" experience...

2024.04.09

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