Sanwa Sake Brewery

[Information] Iichiko x New Era's first collaboration items will be released on Saturday, November 15th

New Era and Sanwa Shurui's Iichiko have collaborated. Limited-edition items will be released on Saturday, November 15th at New Era stores nationwide (with some exceptions) and the official online store. This collection features motifs based on the colors and logo of the Iichiko bottle label...

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Blog/iichiko style] Yuuhi, where are you taking me for a drink today? 8th restaurant: Hormone Chiba Shibuya

Yuhi Komiyama of Hoffdiran, nicknamed the "gourmet watchdog of the music world," heads to the popular restaurant "Hormone Chiba" with illustrator Yutaka Kuroki as his partner!　We report on the blissful back-and-forth between hormone grilled on an advanced teppan and "iichiko" (Japanese sake) with soda! Continue...

Aomori Iichiko Cup" featuring the Aomori Nebuta Festival goes on sale on Thursday, May 8!

Aomori Iichiko Cup Aomori Iichiko Cup will be released by the authentic shochu brand "Iichiko" on May 8 (Thu). The "Iichiko 12° Cup" is decorated with "Nebuta" and Aomori City's tourism image characters "Nebutan" and "Haneton"...

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[Event Information] Iichiko Hita Distillery "Iichiko Hita Distillery Manufacturing Tour"

Iichiko Hita Distillery Manufacturing Tour Iichiko Hita Distillery will be holding the "Iichiko Hita Distillery Manufacturing Tour" on Saturday, May 10th, Saturday, June 7th, and Saturday, June 21st, 2025. Experience the distillery with all five senses: learn, see, smell, and taste...

What is Akachoin Izakaya? A bar guide explains its roots, how to enjoy it, and its charms that go beyond taste and cosiness!

Akachōchin izakayas" have become a favorite haunt of sake lovers throughout Japan. Nayu Shiomi, a "bar guide" who has covered more than 10,000 taverns in total, is one of the many lovers of traditional akachōchin izakaya. We asked Ms. Shiomi, who knows a lot about red-lantern izakayas nationwide, about their charms and how to enjoy them...

[Fuji Rock] A special night of "Iichiko" and Fuji Rock! FUJI ROCK NIGHTS in Osaka!

SMASH go round FUJI ROCK NIGHTS @ Shinsaibashi Parco supported by Iichiko A pre-event "FUJI ROCK NIGHTS" will be held in Osaka in preparation for FUJI ROCK FESTIVAL '25...

Sanwa Shuyu x Seven-Eleven "Iichiko Highball" goes on sale today in the Tokyo metropolitan area and Kyushu.

Iichiko Highball Sanwa Shuzu Co., Ltd. has announced the release of a new canned shochu highball, "Iichiko Highball," a ready-to-drink (RTD) shochu highball jointly developed with Seven-Eleven Japan Co.

Topics.Product Information

[Event] "Iichako Terrace" is currently being held, where you can enjoy "My Good Tea" created by famous bartenders.

Iichiko Terrace From July 15th (Monday, national holiday) to July 28th (Sunday), the "Iichiko Terrace" will be held at Marunouchi House, located on the 7th floor of the Shin-Marunouchi Building, directly connected to Tokyo Station. During the event, you can enjoy "Iichiko," a green tea highball made with Iichiko, at all 12 Marunouchi House locations.

[Short drama] Introducing a new way to drink "Ii Chako"! There's also a campaign where you can win a trial set in the short drama

Sanwa Shurui Co., Ltd., based in Oita Prefecture, has released four short vertical dramas set in an izakaya called "Iichako Bar Stories" to introduce "Iichako," a new way of drinking tea that combines Iichiko and green tea. These dramas are 30-second videos depicting the small human interactions at an izakaya, and feature young people...

Iichiko Hita Distillery Fan Meeting" was held.

Iichiko Hita Distillery Fan Meeting We will be holding the Iichiko Hita Distillery Fan Meeting on Sunday, June 30, 2024, at the Iichiko Hita Distillery. While the distillery is usually open for self-guided tours, the brewers will guide you through the process of making Iichiko...

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[45th anniversary of release] "iichiko" releases special highball can "iichiko SPECIAL HIGHBALL"!

iichiko SPECIAL HIGHBALL Sanwa Shurui Co., Ltd. (Head office: Usa City, Oita Prefecture; President: Kazunori Nishi) has announced the release of a canned RTD (Ready To Drink) shochu highball, "iichiko SPECIAL HIGHBALL."

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[Event Information] "Barley Harvest Festival 2024" to be held at Kokunogura in Karashima, the hometown of Sanwa Shurui

The 2024 Barley Harvest Festival will be held on Sunday, May 26th at Karashima Kokunokura, located in Usa City, Oita Prefecture, the home of Sanwa Shurui, famous for its Iichiko sake. The event will feature a variety of programs to celebrate the wheat harvest and showcase the charms of the local area...

EventsTopics.news from the sake brewery

Sake-no-Tsukkomi] Iichiko? Napoleon of downtown? The Secret of Naming

Iichiko, the Napoleon of Downtown Oita Iichiko is an authentic barley shochu produced in Oita Prefecture and has been loved by many shochu fans since its release in 1979. The name comes from "Iichiko," which means "it's good" in the dialect of the Buzen region, and this naming was decided through a public contest in the local...

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

Iichiko has opened an official LINE account and is distributing free LINE stamps.

Sanwa Shuyu Co., Ltd. famous for its "Iichiko" brand, has opened a new official LINE account to celebrate the 45th anniversary of its launch this year. This account will provide up-to-date product information, event and campaign announcements, "Iichiko" ...

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[Event Information] Early cherry blossom viewing event "Iichako Sakura Station" at Ryogoku Station's "Mythical Platform 3"

Iichako Sakura Station An early cherry blossom viewing event, "Iichako Sakura Station," will be held on the otherwise inaccessible Platform 3 of JR Ryogoku Station. Enjoy "Iichako," a green tea highball made with Iichiko and green tea, while surrounded by a field of cherry blossoms in full bloom.

New Product Information] A Cup of Relief! Hot Iichiko" for hot drinks will go on sale on January 30.

Hotto Iichiko "Hotto Iichiko" is the perfect drink for relaxing time spent at home. It is suitable for watching TV or enjoying a meal with friends or partners in a warm atmosphere. How to enjoy This product is the flowery taste of Iichiko...

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[Useful Information] How to make shochu dashi using oden broth? Enjoy the ultimate drink with Iichiko 25%

Oden is a classic warming snack perfect for the cold season. Today, Sanwa Shurui, famous for its Iichiko sake, introduces a unique way to drink oden called "dashiwari," which is made by adding shochu to the broth. Dashiwari, which combines the umami of the broth with the flavor of shochu, creates a truly exquisite soup...

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[Information] Calling all Iichiko lovers! Recruiting members for the "Iichiko Support Group"

Sanwa Shurui has renewed its Iichiko Ambassador Program and launched the new "Iichiko Support Group." We are looking for members to spread the love and appeal of "Iichiko" and think together about the "future of Iichiko." If you love Iichiko, don't miss this opportunity to join the "Iichiko Support Group."

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[Campaign] Kyushu-born classmate duo "Iichiko" x "Umakacchan" Instagram campaign

This classmate duo was born in Kyushu in 1979. Sanwa Shurui's "Iichiko" and instant ramen "Umakacchan," both long-selling products, have teamed up in a dream collaboration! Spread the appeal of Kyushu and win amazing prizes! A total of 231 people will receive amazing prizes! ■ Enter...

campaignTopics.

[This Week's Kura-biraki] 7 Kura-biraki Events Held Nationwide This Weekend

The autumn brewery season is in full swing! Kura-kai (open brewery openings) will be held across Japan on Saturday, October 14th and Sunday, October 15th, 2023! If you're in the area, come along and enjoy some great value sake in the pleasant weather! Hakutsuru Sake Brewery Hakutsuru "Open Brewery" Date: Saturday, October 14th...

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