hoppy

[Tasting Sale] Celebrating 30 years of craft beer! Hoppy Beverage local beers gather at Daimaru Tokyo

From Wednesday, August 13th to Tuesday, August 19th, 2025, Hoppy Beverage's local beer tasting and sales event will be held in the Japanese and Western liquor section on the first basement floor of the Daimaru Tokyo store. The beers on offer for tasting and sales include Akasaka Pilsen, Akasaka Munich, Akasaka Rubinrot, and Nihonbashi Beer...

Topics.welcome news

Blog/Stewed Mist] Anomalous Three-Cold Hoppy and Unexpectedly Stewed at "Toriko" in Sendai

The availability of good authentic hoppy drinks in Tohoku is limited. The two I know of are Ajino Kushiten in Koriyama and Hoppy House Nonki in Noshiro, Akita Prefecture. Using their own delivery routes, these two are special places that are very particular about serving it in returnable bottles. ...

[Sake Talk] We've been doing it for decades! Returnable bottles are the SDGs!

Mina Ishiwata, president of Hoppy Beverage, emphasized the environmental advantages of glass bottles at Drink Japan on November 22. Glass bottles, which are also used for the company's signature product, Hoppy, are made from earth-derived raw materials and can achieve the 3Rs (reuse, reduce, recycle)...

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Useful information] Free invitation to the public recording of the third-generation president Hoppy Mina's radio show

HOPPY HAPPY BAR We are offering free invitations to 60 lucky winners to the public recording of the radio program "HOPPY HAPPY BAR," hosted by Hoppy Beverage's third-generation president, Mina Ishiwata, on Monday through Friday nights. The dates are...

Topics.welcome news

[Tama Channel] Oji "Hosen" - Extremely tough draft Hoppy and specialty menu

We visited Oji's "Hosen" after a tip from Nikomisuto Kyohei-chan. It's a long-established bar that's been in business for about 50 years. The owner told us the story behind the birth of the world's hardest draft Hoppy, and we burst into laughter. We were impressed by the items on display in the bar, and the draft Hoppy kept flowing. We were also impressed by the specialty menu...

Hoppy's third president, Meena, will appear on BS Fuji's program for two weeks.

BS Fuji "Prime Online Saturday" Ms. Mina Ishiwatari, the third president of Hoppy Beverage, will appear on "Prime Online Saturday" broadcast live every Saturday at 6:00 p.m. for two weeks on October 19 and 25. The topic of the first week will be the third generation of the company since its establishment...

Topics.welcome news

[YouTube] From cheap and delicious bars to long-established establishments and legendary shops! Top 10 popular draft Hoppy shops

Draft Hoppy is bottled and poured from a tap like beer, allowing you to enjoy its fine, delicate foam. Because production is limited, few restaurants serve it, and its rarity has earned it a cult following. Hoppy is also heat-treated during the manufacturing process...

[Blog/Nikomi Mist] "Tsukon" - the ultimate frozen Hoppy in Akasaka, the home of Hoppy

Akasaka "Tsukon" Hoppy Beverage, the maker of Hoppy, a drinker's ally, is located in Akasaka. A Hoppy employee once told me about a place in Akasaka where you can enjoy delicious Hoppy, so I decided to come and visit. The shop opened two and a half years ago in 2022...

[Weekend Event] Hoppy to open at the ongoing Akasaka Autumn Festival 2024

The Akasaka Autumn Festival 2024, sponsored by the Akasaka Shopping District Council, is currently underway. Two stages have been set up along Hitotsugi-dori Street, with Hoppy Beverage and 40 other vendors taking part. A jazz band, the Akasaka Hula Club, and more are performing on stage...

[Tasting and Sales Event] Hoppy Beverage craft beer available at Daimaru Tokyo

Hoppy Beverage CRAFT BEER Tasting and Sales Event Hoppy Beverage will be holding a CRAFT BEER tasting and sales event at the Daimaru Tokyo store from today, August 14th (Wed) to the 20th (Tue). Available beers include three Akasaka beers and four Nihonbashi beers...

Hoppy debuts in Kyushu with "Marufuku," a cocktail with barley shochu Nikaido.

Hoppy" lands in Kyushu Hoppy, a favorite of Kanto's sake drinkers, has made its full-scale debut in Kyushu. The cocktail "Marufuku," which combines Oita Mugi Shochu Nikkaido, one of Kyushu's representative shochu, and Hoppy Black, is served at a golf course in Miyako Town, Kyoto County, Fukuoka Prefecture, and at the Kyoto (...)

Topics.welcome news

[Featured Book] Hoppy's second-generation president's autobiography "Toukotsu" will be released on June 16th

"Fighting Bone: The Autobiography of Koichi Ishiwata, the Founder of Hoppy's Revival" Author Koichi Ishiwata had a reckless childhood and started his career as a securities trader. He then joined his father's company, Kokuka Beverage (now Hoppy Beverage Co., Ltd.), and as its second-generation president, he expanded Hoppy sales and helped small and medium-sized soft drink companies...

Topics.welcome news

I went to the UNIQLO Asakusa store to make a Hoppy T-shirt.

The 2nd anniversary of UNIQLO Asakusa store and the 75th anniversary of Hoppy!

[Information] The second set of original stamps from the Uniqlo Asakusa store x Hoppy project is now available

UNIQLO Asakusa Store x Hoppy Last year marked the 2nd anniversary of UNIQLO Asakusa Store x Hoppy 75th anniversary. The second wave of Hoppy stamps from "UTme!", where you can create your own original T-shirts and tote bags, will be released on Friday, June 7th. This time, the stamps feature designs inspired by Asakusa...

Topics.welcome news

[Admin's Tweet] Hoppy in barrels in Akasaka, the home of Hoppy

Putting Rui-san's talk show aside, my main attraction was the Hoppy booth. Ahh! I'm so excited! Drinking Hoppy outdoors is especially delicious. Shall I start with a cask-bottled white Hoppy? The Hoppy Sage of Noge...

Topics.Manager's tweet

[Blog/Nikomi Mist] Hidden gem "High Rabbit" on Hoppy Street in the west

Akitsu, home to West Hoppy Street, is a city lined with famous stew restaurants, including Yakitori Nojima, Salaryman, and Harukoma. I was so busy trying stews that I almost missed it, but I found an incredible restaurant: High Rabbit...

[Reopening] Noge's famous shop "Hoppy Sennin" reopens

Hoppy Sennin in Noge: The popular Hoppy Sennin in Noge, which has been temporarily closed since January 19th, will reopen tomorrow, Monday, April 15th. For the time being, the restaurant will be open four days a week, from 6:00 PM to 8:00 PM (last order).

open and closed businesses

[Blog/Nikomi Mist] The world's hardest draft Hoppy beer, made with "Hosen" in Oji!

Oji, the town of drinkers. Hidden away in Akabane, also in Kita Ward, Oji is a mecca for drinkers, dotted with a number of stylish taverns. With the opening of the third branch of Akabane's "senbero" (cheap drinking) leader "Ikoi" in Oji and the renovation of the long-established bar "Yamadaya," Oji will be a major draw.

[Information] Hoppy's third-generation CEO Mina holds "Ishiwata Juku" seminar

Ishiwata Juku, the World Genki School, will host a seminar tour led by Mina Ishiwata, the third-generation president of Hoppy Beverage. Held monthly from March to August, the seminar focuses on regional revitalization and business succession. Enjoy Hoppy while taking part in lectures featuring a variety of guests, tours of the Seto Inland Sea, and casual conversation sessions.

Topics.welcome news

[Blog/Simmered Mist] A rich stew with a cool building and a rare tumbler as accompaniments

Kiriya is a long-established bar in Fuchu. Originally operating in front of Fuchu-Honmachi Station for 48 years, it was a "classic pub" with on-site dining. In 2018, the bar was forced to relocate due to eviction, and has since reopened in a vacant 100-year-old guesthouse. Its stately appearance is just as impressive as its predecessor.

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