Sapporo Beer

On January 20, 2026, Sapporo Beer will release a limited number of Golden Kamuy-themed cans of its Hokkaido-exclusive beer, Sapporo Classic. To commemorate the final chapter of the anime, the special edition features Sugimoto in gold on the 350ml can and Shiraishi in gold on the 500ml can. The Sapporo Beer...

The 10th installment of the Yebisu brand's "CREATIVE BREW" series is a limited-edition beer created in collaboration with the brand, "Yebisu Creative Brew JAZZY." The beer will be released nationwide in limited quantities on Tuesday, November 18, 2025. The beer will be available at the Ebisu Brewery in Tokyo and...

Sapporo Breweries Ltd., in collaboration with Hokkaido Railway Company (JR Hokkaido), will release a limited-edition regional beer, "Sapporo Classic JR Hokkaido Star Train Design Can," in limited quantities in the Hokkaido area from Tuesday, November 11, 2025. The packaging features a design of the train that will be running in 2027...

ファミリーマートは、サッポロビールと共同開発したファミリーマート限定の人気ビールシリーズ「ビアサプライズ」の第17弾として、「サッポロ ビアサプライズ至福のコク」を2025年11月11日（火）から全国のファミリーマート約15,800店で数...

Sapporo Beer will release a limited quantity of "Yebisu Key of the Night -Barrel aged-" exclusively at the brand experience facility "YEBISU BREWERY TOKYO" in Ebisu from October 15, 2025. This...

BEER STAND SORACHI Sapporo Beer and JR East Planning, in collaboration with Hokkaido Airport, will open a new bar, "BEER STAND SORACHI New C..." on Thursday, August 28, 2025, as part of the "SORACHI 1984" brand...

Sapporo Beer will release a limited number of new Yebisu Beer cans featuring an original design by Hirohiko Araki, the author of the popular manga "JoJo's Bizarre Adventure," nationwide on Wednesday, September 17, 2025, as part of its second collaboration with Hirohiko Araki.

"Sapporo Classic Freshly Shipped Cans" will be released in limited quantities in the Hokkaido area on three occasions, starting on Tuesday, July 15th. This product will be shipped from the Sapporo Beer Hokkaido Factory within three days of production. "Sapporo Classic" is a regionally limited...

"Sapporo Hokkaido Draft Beer" will be available again for a limited time only at FamilyMart starting Tuesday, July 8th. Made with Hokkaido-grown barley malt and hops, it delivers a rich flavor nurtured by Hokkaido's natural beauty. Furthermore, by aging it below freezing, it achieves a clean, refreshing aftertaste without any unpleasant aftertaste.

Sapporo Beer has launched its new online store, "Spark." Spark aims to connect directly with consumers and deliver new experiences, fun times, and reliable quality through the offering of new beverages.

Sapporo Beer is conducting a present campaign to celebrate the release of SORACHI 1984, which uses 1.5 times more of the legendary "Sorachi Ace" hop. Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday) [Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday) [Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday)

Sapporo WITH BEER White Ale Sapporo Beer will release "Sapporo WITH BEER White Ale" on June 24 (Tuesday) in limited quantities nationwide, targeting younger consumers. This product is a reworking of the popular product released last June...

The traditional red star sapporo lager beer tumbler BOOK and the traditional red star sapporo lager beer tumbler BOOK Limited Color The vacuum-insulated tumbler of sapporo lager beer, the oldest existing beer brand in Japan, is now available! Cold...

YEBISU BREWERY TOKYO, Sapporo Beer's Yebisu brand experience base, celebrates its first anniversary by collaborating with UNIQLO Ebisu again this year. The limited-edition goods will be ...

This is a press release from Sapporo Holdings announcing a collaboration between YEBISU and Dewar's to celebrate the first anniversary of YEBISU BREWERY TOKYO. This collaboration combines the flavor and expertise of both brands, each with over 100 years of history...

Black Label THE PERFECT TOUR Sapporo Beer will kick off "Black Label THE PERFECT TOUR" at the Sapporo Beer Museum (Sapporo City) on Thursday, April 24th. Explaining the history of "Sapporo Black Label Draft Beer"...

Sapporo Beer x Hokkaido Gyoren Joint Campaign Sapporo Beer and Hokkaido Gyoren are collaborating to hold a "Treat yourself to the flavors of Hokkaido" campaign, where you can win Hokkaido Gyoren frozen scallops, available only in the Hokkaido area. The application period is...