Sapporo Beer

Sapporo Beer will release a limited quantity of "Yebisu Key of the Night -Barrel aged-" exclusively at the brand experience facility "YEBISU BREWERY TOKYO" in Ebisu from October 15, 2025. This...

BEER STAND SORACHI Sapporo Beer and JR East Planning, in collaboration with Hokkaido Airport, will open a new bar, "BEER STAND SORACHI New C..." on Thursday, August 28, 2025, as part of the "SORACHI 1984" brand...

Sapporo Beer will release a limited number of new Yebisu Beer cans featuring an original design by Hirohiko Araki, the author of the popular manga "JoJo's Bizarre Adventure," nationwide on Wednesday, September 17, 2025, as part of its second collaboration with Hirohiko Araki.

"Sapporo Classic Freshly Shipped Cans" will be released in limited quantities in the Hokkaido area on three occasions, starting on Tuesday, July 15th. This product will be shipped from the Sapporo Beer Hokkaido Factory within three days of production. "Sapporo Classic" is a regionally limited...

"Sapporo Hokkaido Draft Beer" will be available again for a limited time only at FamilyMart starting Tuesday, July 8th. Made with Hokkaido-grown barley malt and hops, it delivers a rich flavor nurtured by Hokkaido's natural beauty. Furthermore, by aging it below freezing, it achieves a clean, refreshing aftertaste without any unpleasant aftertaste.

Sapporo Beer has launched its new online store, "Spark." Spark aims to connect directly with consumers and deliver new experiences, fun times, and reliable quality through the offering of new beverages.

Sapporo Beer is conducting a present campaign to celebrate the release of SORACHI 1984, which uses 1.5 times more of the legendary "Sorachi Ace" hop. Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday) [Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday) [Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday)

Sapporo WITH BEER White Ale Sapporo Beer will release "Sapporo WITH BEER White Ale" on June 24 (Tuesday) in limited quantities nationwide, targeting younger consumers. This product is a reworking of the popular product released last June...

The traditional red star sapporo lager beer tumbler BOOK and the traditional red star sapporo lager beer tumbler BOOK Limited Color The vacuum-insulated tumbler of sapporo lager beer, the oldest existing beer brand in Japan, is now available! Cold...

YEBISU BREWERY TOKYO, Sapporo Beer's Yebisu brand experience base, celebrates its first anniversary by collaborating with UNIQLO Ebisu again this year. The limited-edition goods will be ...

This is a press release from Sapporo Holdings announcing a collaboration between YEBISU and Dewar's to celebrate the first anniversary of YEBISU BREWERY TOKYO. This collaboration combines the flavor and expertise of both brands, each with over 100 years of history...

Black Label THE PERFECT TOUR Sapporo Beer will kick off "Black Label THE PERFECT TOUR" at the Sapporo Beer Museum (Sapporo City) on Thursday, April 24th. Explaining the history of "Sapporo Black Label Draft Beer"...

Sapporo Beer x Hokkaido Gyoren Joint Campaign Sapporo Beer and Hokkaido Gyoren are collaborating to hold a "Treat yourself to the flavors of Hokkaido" campaign, where you can win Hokkaido Gyoren frozen scallops, available only in the Hokkaido area. The application period is...

Since its launch in 1971, Morinaga Seika's "Koeda" has been loved by many people. The chocolate milk stout made from the unsalable sweets produced in the manufacturing process of "Koeda" has the flavor of "Koeda"....

"Cheers to Adults." As part of a special message project for Sapporo Draft Beer Black Label, a video themed "Cheers to Adults" will be released on the member site "CLUB Black Label" from January 6th for those turning 20. The video stars Tsumabuki Satoshi and Hasebe Makoto...

Hakone Ekiden Can Sapporo Beer will release a limited quantity of Sapporo Draft Beer Black Label "Hakone Ekiden Can" nationwide on November 26. The package features a design of athletes running and the tasuki (sash) of the 20 participating schools and one team from the Kanto Student Union (a total of 21 teams)....