Sapporo Beer

Sapporo WITH BEER White Ale Sapporo Beer will release "Sapporo WITH BEER White Ale" on June 24 (Tuesday) in limited quantities nationwide, targeting younger consumers. This product is a reworking of the popular product released last June...

The traditional red star sapporo lager beer tumbler BOOK and the traditional red star sapporo lager beer tumbler BOOK Limited Color The vacuum-insulated tumbler of sapporo lager beer, the oldest existing beer brand in Japan, is now available! Cold...

YEBISU BREWERY TOKYO, Sapporo Beer's Yebisu brand experience base, celebrates its first anniversary by collaborating with UNIQLO Ebisu again this year. The limited-edition goods will be ...

This is a press release from Sapporo Holdings announcing a collaboration between YEBISU and Dewar's to celebrate the first anniversary of YEBISU BREWERY TOKYO. This collaboration combines the flavor and expertise of both brands, each with over 100 years of history...

Black Label THE PERFECT TOUR Sapporo Beer will kick off "Black Label THE PERFECT TOUR" at the Sapporo Beer Museum (Sapporo City) on Thursday, April 24th. Explaining the history of "Sapporo Black Label Draft Beer"...

Sapporo Beer x Hokkaido Gyoren Joint Campaign Sapporo Beer and Hokkaido Gyoren are collaborating to hold a "Treat yourself to the flavors of Hokkaido" campaign, where you can win Hokkaido Gyoren frozen scallops, available only in the Hokkaido area. The application period is...

Since its launch in 1971, Morinaga Seika's "Koeda" has been loved by many people. The chocolate milk stout made from the unsalable sweets produced in the manufacturing process of "Koeda" has the flavor of "Koeda"....

"Cheers to Adults." As part of a special message project for Sapporo Draft Beer Black Label, a video themed "Cheers to Adults" will be released on the member site "CLUB Black Label" from January 6th for those turning 20. The video stars Tsumabuki Satoshi and Hasebe Makoto...

Hakone Ekiden Can Sapporo Beer will release a limited quantity of Sapporo Draft Beer Black Label "Hakone Ekiden Can" nationwide on November 26. The package features a design of athletes running and the tasuki (sash) of the 20 participating schools and one team from the Kanto Student Union (a total of 21 teams)....

Sapporo Draft Beer Black Label "JRA Arima Kinen Can" Tie-up with the "69th Arima Kinen," the year-end dream race sponsored by JRA, is now on sale in limited quantities nationwide from November 12. ...

Sapporo WITH BEER Amber Ale Sapporo Beer will release "Sapporo WITH BEER Amber Ale" in limited quantities nationwide from today. This product is a product of Sapporo Beer's 2024 business policy to revitalize the Japanese beer market....

Sapporo Beer Surprise: Bitter Bliss FamilyMart will release "Sapporo Beer Surprise: Bitter Bliss," jointly developed with Sapporo Breweries, in limited quantities at approximately 15,800 FamilyMart alcohol stores nationwide from Tuesday, November 12, 2024.

Sapporo Winter Story Sapporo Breweries Ltd. will release "Sapporo Winter Story" in limited quantities nationwide on November 6th. This winter staple beer was launched in 1988 as a pioneer of seasonal limited edition products. Its smooth texture, made with a portion of wheat malt, and its Saaz...

Sapporo Black Label "Hokuriku Crab Design Can" Draft Beer Black Label "Hokuriku Crab Design Can" will be released in limited quantities in seven prefectures in the Tokai and Hokuriku regions on October 29th. This product will be released to coincide with the crab fishing season in the Hokuriku region, which begins every November. It will also be used to support the recovery efforts following the earthquake disaster.

Sapporo Breweries Ltd. will release "Dewar's White Label" and "Dewar's 12 Year Old" products with promotional neckers nationwide on July 30th. To commemorate this, they are running the "Dewar's Double Chance Campaign." The promotional neckers on the eligible products...

Sapporo WITH BEER White Ale Sapporo Beer has developed "Sapporo WITH BEER White Ale," a new beer designed to help young people enter the beer market and eliminate their aversion to beer, to be released nationwide in limited quantities on June 25, 2024. University...

YEBISU BEER HOLIDAY Sapporo Beer will hold "YEBISU BEER HOLIDAY" from August 23rd in Ebisu, the birthplace of Yebisu beer. At the event, "YEBISU BEER HOLIDAY" will be held in Ebisu, the birthplace of Yebisu Beer.