Sapporo Beer

"Akaboshi★Festival" will be held from Monday, May 13th, where you can enter a lottery once for every bottle of Sapporo Lager Beer, commonly known as "Akaboshi." Prize A is an original drawstring bag, and prize B is an original can badge. Each participating store will receive three A prizes and ten B prizes, so...

Commemorating that Eiichi Shibusawa, who has a close relationship with Sapporo Beer, will be the face of the new 10,000 yen bill, Sapporo Draft Beer Black Label "Eiichi Shibusawa Can" will go on sale on April 9 in limited quantities in Tokyo and eight prefectures including Saitama Prefecture, where Eiichi Shibusawa was born. Eiichi Shibusawa is the founder of the current Sapporo...

Collaboration T-shirts: Sapporo Draft Beer Black Label THE SHOP, an original e-commerce site within the Sapporo Beer membership site "CLUB Black Label," is promoting the "WILDSIDE" conceptual project by Black Label and Yohji Yamamoto Co., Ltd.

Shinkansen New and Old All-Star Collection Coaster Campaign: Aeon is running a campaign where customers who purchase a Sapporo campaign product (Yebisu Beer Black Label) will be entered into a lottery to win a "Shinkansen New and Old All-Star Collection Coaster."

Sapporo Beer has decided not to release any new "strong" canned chuhai products with an alcohol content of 8% or more. While strong drinks are popular, they are posing health risks and addiction problems, leading to the company's decision to refrain from selling them.

YEBISU BREWERY TOKYO Opens Sapporo Beer will mark a new chapter in Ebisu history with the opening of YEBISU BREWERY TOKYO in April 2024. Since closing its doors in 1988 after nearly 100 years of beer brewing, the...

Sapporo Breweries and Seven & i Holdings will release "Yebisu Hop Drip," a new product from the Yebisu brand's new "CREATIVE BREW" line, in limited quantities at Seven & i Group stores that sell alcoholic beverages starting December 19th.

Sapporo Lager Beer, commonly known as Akaboshi, which is sold primarily in large and medium-sized bottles for commercial use, is now available in limited quantities nationwide starting October 31st. A great senpai! Akaboshi! Limited-edition Sapporo Lager Beer Akaboshi 350ml cans, 24...

To commemorate the 90th anniversary of the Midosuji Line of Osaka Metro on May 20 this year, Sapporo Beer and Osaka Metro have collaborated on a limited-quantity release of Black Label "Osaka Metro Design Can" in two prefectures in the Kinki area, starting today, October 24 (Tuesday), 2010....

The "Yakisoba Bento x Sapporo Classic Collaboration Campaign" pack will be released in limited quantities in the Hokkaido area on November 7th. Both the "Sapporo Classic" and "Maruchan Yakisoba Bento" are Hokkaido-exclusive. Purchase the eligible products and enter the lottery to win a total of 1,000...

Sapporo's Thin Lemon Sour "Thanks for the Great Response! Win 2 Million Yen Worth of Pure Gold Thin Lemon Campaign" has been running since October 16. Follow and retweet the official "X" account of Sapporo Beer to enter the campaign, and one lucky winner will win 2 million yen worth of...