Suntory

Suntory will be releasing two new products in limited quantities in select regions. "Juicy Brew" will be available in the Tohoku region (Aomori, Iwate, Miyagi, Akita, Yamagata, and Fukushima) from August 19th. Made with Galaxy hops, known for their tropical aroma, and top-fermenting yeast, it's a highly concentrated brew...

HIBIKI Suntory Whisky 100th Anniversary - Anniversary Blend - A limited edition product commemorating the 100th anniversary of Suntory Whisky, "HIBIKI Suntory Whisky 100th Anniversary - Anniversary Blend -" will be sold by lottery...

On July 16, 2025, it was officially announced that Yu Aoi will be starring as the "fourth-generation bar owner" in Suntory's new "Kakubin" TV commercial, "Hajimari." The commercial began airing nationwide on July 21. Aoi plays the owner of a small bar on a hill, and Shota Sometani...

THE YAMAZAKI DISTILLERY EXPERIENCE, an interactive experience to learn about the appeal of the Yamazaki single malt whiskey brand, will be held at the SUNTORY WHISKY HOUSE in Grand Front Osaka from May 30 (Fri...

Suntory Premium Highball Hakushu (Refreshing and Rich Aftertaste) 350ml Can Suntory Limited will release the "Suntory Premium Highball Hakushu (Refreshing and Rich Aftertaste) 350ml Can" nationwide in limited quantities from Tuesday, June 10th. Suntory...

Suntory has revamped its official LINE account, "Adult Suntory," on March 31st. The revamped account aims to be more approachable by using "Uncle," the Torys Whisky character that has been popular since 1958, as the messenger.

FORTIFIED SAKE NIPPONION Kikumasamune Shuzo, in cooperation with Suntory, released a new product, "FORTIFIED SAKE NIPPONION" (490mL) in a limited quantity of 2,900 bottles on December 18. This product is made from sake unrefined sake sant...

Calbee will release a new product in its "Exquisite Kappa Ebisen" series, "Exquisite Kappa Ebisen Goto Nada Salt and Sweet and Sour Ginger Flavor," at convenience stores from February 3, 2025, followed by general sales from February 17, with a limited run until late May.

HIBIKI Suntory Whisky 100th Anniversary - Anniversary Blend - A limited edition "Hibiki Suntory Whisky 100th Anniversary - Anniversary Blend" commemorating the 100th anniversary of Suntory Whisky will be available for a chance to win...

Don Quijote x Suntory "First Do-Snack General Election" The "First Do-Snack General Election" is being held at Don Quijote affiliated stores nationwide from November 1st. This event proposes new ways to enjoy alcohol to Generation Z, who are increasingly turning away from alcohol. Don Quijote's "Passion Price" offers eight...

Hibiki 40 Years Suntory Limited will be offering 100 bottles of Suntory Whisky "Hibiki 40 Years" for sale by lottery starting on Tuesday, November 5, and will be released on Tuesday, May 27, 2025. The Suntory Whisky "Hibiki" brand was established in 1989 as a 9...

Suntory Premium Highball Yamazaki (Gorgeous and Rich Flavor) 350ml Can Starting Tuesday, December 24th, Suntory will be releasing a limited number of "Suntory Premium Highball Yamazaki (Gorgeous and Rich Flavor) 350ml Can" nationwide. Suntory is a company founded by its founder...

Japanese whiskey is popular both in Japan and abroad, especially Suntory's "Hibiki", a blended whiskey created in 1989 to commemorate the 90th anniversary of the company, blending the malt whiskeys of "Yamazaki" and "Hakushu" with the grain whiskey of the Chita distillery, especially...

Suntory will release "The Premium Malts Masters Dream Hakushu Barrel Aged 2024" today, June 11 (Tuesday) in limited quantities. The Premium Malts Masters Dream is a "multi-talented and dense" flavor that harmonizes bitterness, richness, sweetness, and aroma....

Kinmugi Sour: Suntory will release Kinmugi Sour, a beer with a "sour" taste made possible by beer brewing technology, in the Hokkaido area on April 16 (Tuesday) for a limited time only. The taste blends the gentle umami of barley with the refreshing aroma of citrus fruits. The "Kinmugi Sour" experience...

KANPAI POTATO for Midori Gin Soda Kokubu Kanshinetsu Co., Ltd. has released "KANPAI POTATO for Midori Gin Soda," potato chips that complement Santory's Midori Gin Soda. Development Background: As new lifestyles become more prevalent, people are increasingly enjoying snacks and drinks at home...

I had a can of Yamazaki Highball last year and it was delicious, the package was black gold and had an aura about it, I calculated the price per drink and it was a great deal....

Suntory will raise the prices of some of its domestic premium whiskey products from April 1st of next year. In recent years, domestic whiskey supply has been tight due to rising demand both at home and abroad. High-priced products, in particular, require long-term aging, so production cannot be increased immediately, making it difficult to fully meet demand.