Takara Shuzo

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Takara Shochu Highball "Tateishi Uchida's Grape" is now on sale.

UCHITA-ji's GRAPE WARI (Grape Wari) A collaboration product between "UCHITA-ji", a famous bar of Motsuyaki in Tateishi, and Takara Shochu High-ball "Grapes Wari" will be on sale from September 3, 2012. Takara Shochu website does not have the release information yet, but we are looking forward to it...
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[Blog/Sake Talk] A journey to find the perfect snack for your local shochu highball: "Omiya Market"

On a quest to find snacks to go with shochu highballs, we headed to Omiya Market in Kita Ward, Saitama City. This market is open to both professionals and the general public. It's a luxury to be able to purchase fish from the market with a discerning guide in the unique atmosphere of the market. And while I was enjoying my shopping, I discovered...
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Takara Fermented Distilled Sour, a new market-creating chu-hi that goes well with meals, goes on sale.

Takara Fermented Distilled Sour Takara Shuzo Co., Ltd. will release "Takara Fermented Distilled Sour" <Clear> <Lemon> <Grape> nationwide on Tuesday, September 10. The canned shochu high drink market is experiencing a trend toward "lower alcohol content" and "less sweet" flavors. Some drinkers are looking for a "low...
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[Blog/Sake Stories] A tale to get drunk on the history and culture of Shinjuku Golden Gai, a place that has been tossed about by the times

Takara Shuzo Sake Talk: Along the railway lines that connect towns, there are famous bars and a drinking culture unique to each area. In this project, we explore the deep culture of each line along the Tokyo metropolitan area. Our host is Kiwako Kurashima, editor-in-chief of "Koten Sakaba." Together with guests with ties to each line, we will explore the towns and bars...
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[Blog/Sake Story] Enjoy the scent of the Showa era in the otherworldly "Omoide Yokocho" at Shinjuku West Exit

Tokyo: A Stroll Along the Railway Lines Each train line connecting towns is home to its own unique local bar and drinking culture. In this project, we explore the deep culture of each line along the Tokyo metropolitan area. Our navigator is Kiwako Kurashima, editor-in-chief of "Koten Sakaba." Together with guests with ties to each line, we explore the town and...
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[Information] Takara's "Shochu Highball" Sunset Bar Design Can Now Available in Limited Quantity

This year marks the 10th anniversary of the BS-TBS program "Yuyake Sakaba," starring actor Kitaro and TV personality Tomu Muto! A limited edition design can is now available, allowing you to experience the atmosphere of a pub at home! Takara Shuzo Co., Ltd. has released the "Takara Shochu Highball" Yuyake Sakaba design can...
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[Limited Quantity] Iwashita's New Ginger and Takara's "Shochu Highball" collaboration! Due to popular demand, it's back again this year!

Takara Shuzo Co., Ltd. will release "Takara Shochu Highball" <Iwashita's New Ginger®>" in limited quantities nationwide on Tuesday, June 4th. Takara Shochu Highball was first released in the late 1940s, and is said to be the origin of the word "chuhai" (chuhai).
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[Product Information] Takara "Shochu Highball" <Yamaguchi Summer Mandarin Orange Mix> Limited Quantity Release

Takara Shuzo Co., Ltd. will release a limited edition of "Takara Shochu Highball" <with Yamaguchi Summer Mandarins>" nationwide on Tuesday, May 14th. Japanese citrus fruits are a perfect match for the dry taste of Takara Shochu Highball, and the Japanese citrus series...
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[Product Information] Takara "Shochu Highball" <Strong Cider Mix> Limited Quantity Release

"Shochu Highball" <Strong Cider Mix> Zero sugar, zero purines, zero sweeteners! This popular flavor from the brand's strongest carbonated series is back this year! Takara's "Shochu Highball" <Strong Cider Mix>" went on sale nationwide in limited quantities on Tuesday, April 23rd...
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Tama-chan of "Let's drink at Machinuka" talks about drinking "Katte Green High".

Takara Shuzo / sake banashi The popular drinking program "Machinuka de Yumarouze" started its 6th year in April with new members. Here is an interesting article about the "Machinuka de Yumarouze" and Takara Shuzo's sake banashi. Sake banashi: "Machinuka de Nomurawase" (BS-T...
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[Takara Shuzo/Sake Story] A story of sake paired with the specialties of Kyoto Yakiniku Revolutionary "Aje"

This is the final installment of our series exploring how sake is enjoyed within the Kansai culinary culture. Bar writer Nao Suzuki explores the potential pairings of sake with Aje, a renowned Kyoto yakiniku and horumon restaurant, which she also visited for the first time.
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[Takara Shuzo/Sake Tales] Drinking in a Hall Part 3: A Tale from Takase Hall, Kyoto's Oldest Hall, in Kiyamachi, Kyoto

Takase Kaikan, said to be Kyoto's oldest. In this installment of our popular Kaikan drinking series, we'll be introducing Takase Kaikan, located in Kiyamachi, Kyoto's number one drinking district. A "kaikan" is a drinking district where several small drinking establishments are gathered under one roof. Takase Kaikan is one of Kyoto's oldest drinking establishments...
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[Snacks to go with your drinks] Takara's "Shochu Highball" begins export to Asia and Oceania

Takara "Shochu Highball" Takara Shuzo International, which operates overseas businesses, has launched Takara "Shochu Highball" Dry and Lemon flavors exclusively for overseas markets, and will begin exporting them primarily to countries in Asia and Oceania. In the Asia-Oceania region...
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New Product] "Special Cola Wari" of Takara's "Shochu Highball" series, popular among Yubei, is now available in limited quantities.

Takara "Shochu Highball" 5% Not sweet, goes well with meals! A limited quantity of the 5% alcohol content dry shochu highball with cola flavor will go on sale nationwide tomorrow, March 12 (Tuesday).  Takara "Shochu Highball" is a chu...
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[Takara Shuzo/Sake Tales] Stories about mixers such as Hoppy, Hoisu, and Baise and shochu

"How to Enjoy Shochu" and "Original Chuhai" Stories. "Tales of Shochu You May Not Know," which began in 2022, features representatives from shochu mixer manufacturers like Hoppy and Hoisu sharing their history and secrets to their deliciousness, as well as a talk with a dispenser manufacturer...
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[Blog/Sake Talk] Rediscover the depth of shochu! A tasting comparison of Takara Shuzo's Class A shochu

Stories about Shochu You May Not Know About "Koten Sakaba" editor-in-chief Kiwako Kurashima is the host of "Tales about Shochu You May Not Know About." This time, as a "Compilation" (Part 1), she reviews basic knowledge about shochu at Chuhai Club C in Ogikubo and takes a fresh look at "Ko-rui Shochu"...
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Takara Shuzo / Sake Story] Pairing Kobe Beef with Sake! Kobe Beef YAZAWA" and Sake Pairing!

Enjoy Kobe beef with Shochikubai sake! We explore Kansai's food culture through the lens of sake, accompanied by Tokyo-born bar writer Suzuki Nao. This time, we'll enjoy the fusion of luxurious brand beef and sake. A truly blissful experience that even international travelers yearn for.
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Celebrating 40th anniversary] Takara can chuhai sells "40th anniversary can" for a limited time.

Takara can chu-hi 40th Anniversary Commemorative Can Takara can chu-hi, Japan's first canned chu-hi, which was both a great challenge and an adventure for Takara Shuzo, will celebrate its 40th anniversary on January 24, 2024. To commemorate the 40th anniversary, Takara can chu-hi...
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Sake Talk] Sake Tasted in Tinware at Kyobashi's Amusement Bar "Sakebou Matsui

Kansai Food Culture Research: This is the second installment of a series exploring the relationship between Kansai restaurants and sake with Tokyo-born bar writer Suzuki Nao. We explore how Takara Shuzo's sake "Shochikubai" is loved at Sakabo Matsui, a popular standing bar in Kyobashi, Osaka's leading drinking district.
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Takara "Shochu Highball" released "Kochi Shichiwari" in limited quantities.

Takara Shochu Highball, a canned shochu highball that is popular among drinkers, will be released in limited quantities nationwide on January 30 (Tuesday). The Japanese citrus series is a limited-edition flavor series that is popular among customers because it goes well with the dry taste of Takara's shochu highballs. The "...
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