Takara Shuzo International, which operates overseas businesses, has launched Takara "Shochu HighballWe will launch new flavors of "Dry" and "Lemon" and begin exporting them mainly to countries in Asia and Oceania.
In the Asia-Oceania region, we will focus on and strengthen sales of two brands: the newly launched Takara Shochu Highball, and NIPPON CHU-HI "From Japanese Farms," a 4% alcohol chuhai that uses carefully selected fruits from all over Japan and has just the right amount of sweetness and fruitiness, currently on sale exclusively overseas.
Shochu highballs have captivated Japanese drinkers. I hope they will also be popular with drinkers in Asia and Oceania.
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