January 16th (Thursday) 11:06pm on TV TokyoNikkei Special Cambria PalaceThe Tono is celebrating its 450th anniversary.Nikenjaya Mochi Kadoya Main Store" and craft beer brand "ISEKADOWe take a look behind the scenes at the tradition and innovation depicted in "
Broadcast summary
[Program] Nikkei Special Cambria Palace
[Date and Time] Thursday, January 16th, 11:06pm - 11:54pm (scheduled)
[Broadcast] TV Tokyo affiliates
[Hosts] Ryu Murakami / Eiko Koike
[Guest] President and CEO Shigemune Suzuki
[Theme] The 21st generation's "unique strategy" that achieved rapid growth through major transformation
Program Overview
Ise Kadoya Beer is a beer restaurant that is crowded with customers every day. It is run by a long-established company in Ise City, Mie Prefecture, founded in 1575. Since its founding, the company has been producing mochi (rice cakes), but 30 years ago it entered the beer business. It won a gold medal at the world's top awards and has become a leader in Japan's craft beer industry. How has this long-established company undergone such a transformation? We take a look behind the scenes of this major reform!
![[The price of the product may have changed between the time the link was created and the present time.]](https://hbb.afl.rakuten.co.jp/hgb/3d934e29.effc2e70.3d934e2a.b4a72d4c/?me_id=1400226&item_id=10000334&pc=https%3A%2F%2Fthumbnail.image.rakuten.co.jp%2F%400_mall%2Fisekadoyabeer%2Fcabinet%2Fbiiino%2Fitem%2F2024_mamdadsday%2Fimgrc0087728097.jpg%3F_ex%3D240x240&s=240x240&t=picttext "[The price of the product may have changed between the time the link was created and the present time.]")
English
Japanese
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