Risshun Asa Shibori (morning pressing)" will be held at 43 breweries in 35 prefectures in Japan on February 4 (Sunday), the first day of spring.

Reiwa 6 "Risshun Morning Press"

A special sake called "Risshun Asazori," a special auspicious sake pressed early in the morning that can be enjoyed on the same day, planned by the Japan Famous Sake Association, will be released simultaneously by 43 breweries in 35 prefectures across Japan on February 4, 2024, "Risshun Day."

[Now accepting reservations] Released on Sunday, February 4th, 2024: Otokoyama Risshun Asazori Junmai Ginjo Nama Genshu (1,980 yen, tax included, shipping not included) Price: 1,980 yen (tax included, shipping not included) (as of 1/25/2024)

February 4th: Auspicious sake to celebrate the beginning of spring

The "Risshun Morning Press" is a regional network empathy activity that is carried out every year on the first day of spring by the Japan Famous Sake Association (hosted by Okanaga Co., Ltd., Chuo-ku, Tokyo) in cooperation with cooperating breweries across the country and local member liquor stores.

This special sake is brewed with "even more care than daiginjo" to ensure it is pressed at its best on the day of the beginning of spring. The sake pressed on the morning of the first day of spring is then purified at a local shrine, and shipped as an "auspicious sake" with prayers for good health, safety for the home, and prosperity of business for everyone involved in the "Risshun Morning Press" project: those who make it, those who deliver it, and those who drink it. Furthermore, to ensure that everyone can enjoy it that same day, liquor retailers visit the brewery early in the morning, load pre-orders into their cars, and take them back to their stores where customers await. For 26 years, the brewery, liquor retailers, and consumers eagerly awaiting the event have all woven together their individual passions. This year, in its 27th year, the event will be held at 43 breweries in 35 prefectures across Japan, with the aim of "connecting" with loved ones through a single bottle of "Risshun Morning Press."

[Pre-orders accepted for same-day shipping on February 4th, 2024] February 4th, 2024 Asahi, First Spring Morning Pressed Junmai Ginjo Nama Genshu, 720ml, Refrigerated Price: 1,980 yen (tax included, shipping not included) (as of 1/25/2024)

270,000 bottles shipped in one day!

Since starting in 1998 with just one brewery and approximately 4,000 bottles (720ml equivalent), the number of participating breweries and liquor retailers has increased every year, with 273,145 bottles (720ml equivalent) shipped in 2023. While similar projects have become more common in recent years, the Japan Famous Sake Association's "Risshun Asashibori" will celebrate its 27th year in 2024, and will be held at 43 breweries in 35 prefectures. Shipments of over 280,000 bottles (720ml equivalent) are expected. *"Risshun Asashibori" is a registered trademark.

[2024 Noto Peninsula Earthquake] Donation

Regarding the recent Noto Peninsula Earthquake of 2024, we would like to express our deepest condolences to those who lost their lives in the disaster and our heartfelt sympathies to all those affected.

We have decided to donate a portion of the sales of Risshun Asashori as relief funds to the sake breweries and liquor stores affiliated with the Japan Famous Sake Association that have been affected by the disaster. The Japan Famous Sake Association will continue to provide support in the future so that we can be of some help to those affected by the disaster.

Shops where you can reserve (and buy) "Risshun Asashibori"

●Release date: Sunday, February 4, 2020
●Price: 720ml 1,800 yen (1,980 yen including tax)
*Junmai Ginjo or Tokubetsu Junmai Nama Genshu

Japan Famous Sake Association Official Website - Document - First Spring Morning Pressed Sake to Welcome Spring

www.meimonshu.jp