Super Dry Museum" will reopen on January 13th.

Super Dry Museum has been renovated

Asahi Breweries reopened the Super Dry Museum, located next to its Ibaraki Brewery, on January 13th. Based on the concept of "immersive," the museum has created new content that allows visitors to immerse themselves more deeply in the world of Super Dry than ever before.

Key points of the renewal

As part of this renewal, a new corner called "Super Dry CIRCLE VIEW" has been added to introduce the ingredients of "Super Dry." Using a hologram display that makes objects appear to float in the air and projection mapping, three-dimensional images are created to show the processes that take place inside the brewing kettle, etc.

Furthermore, the "Super Dry SKY ROAD," the passageway leading to the tasting venue, has been significantly renovated. Projection mapping is projected onto the floor, allowing visitors to enjoy visual effects that react to their movements. After being filled into containers, the product is transported, and visitors enjoying "Super Dry" both at home and abroad are depicted through dynamic and rhythmic images and music. The tour concludes with an exciting moment in the "Super Dry Hall," where visitors can sample "factory-fresh" "Super Dry."

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"Super Dry Museum" to reopen on January 13th

Asahi Breweries, Ltd. Press Release (December 22, 2023, 2:00 PM) "Super Dry Museum" to reopen on January 13th

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Asahi Beer Ibaraki Factory (Super Dry Museum)

Address: 1-1-1 Midori, Moriya City, Ibaraki Prefecture, 302-0106

Asahi Super Dry Cans (350ml x 48 cans) [Asahi Super Dry] Price: 9,150 yen (tax included, shipping not included) (As of January 18, 2024)