conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

Mina Ishiwata, president of Hoppy Beverage, emphasized the environmental advantages of glass bottles at Drink Japan on November 22. Glass bottles, which are also used for the company's signature product, Hoppy, are made from earth-derived raw materials and can achieve the 3Rs (reuse, reduce, recycle)...

鹿児島市のゲームセンター運営会社「大見商事」が、焼酎ラベルを貼った「一升瓶メガホン」を開発。ポリプロピレン製で「ラッパ飲み」を楽しむ雰囲気を演出し、アルコールが苦手な人でも楽しめる。焼酎メーカー「三岳酒造」と協力し、「三岳」「愛子」の2種...

A "Can Badge Design Contest" was held to promote the attraction of "Nada-no-sake," which boasts the largest production of sake in Japan, and the work by Kazuto Honda of Nada-ku was selected as the grand prix winner! The work expresses "Nada-no-sake" using a boar's mouth, a sake cup, and a snake's eye. The work expresses "Nada-no-sake" using a boar's mouth, a sake cup, and a snake's eye.

In Taiki Town, Hokkaido, Takafumi Horie and others established Taiki Cosmic Glen Distillery, a whiskey production and sales company that uses only ingredients produced in the town. They will build a distillery in the vicinity of Bansei Onsen, and aim to begin production in 2025, with the whiskey to be released in 2028. Taiki Cosmic Glen Distillery will use Taiki Town-grown dent corn and pi...

Muscle Suit Soft-Light Nakano Sake Brewery, headquartered in Handa City, Aichi Prefecture, has introduced to its manufacturing site "Muscle Suit Soft-Light," a supporter-type assistive suit developed by Innofis Corporation, a start-up company from the Tokyo University of Science. This su...

Saitama Prefecture is the fourth largest sake-producing region in Japan, with 31 sake breweries producing a variety of unique sake. December...

東京都台東区の国際通りに連なる四つの商店街が「東京国際通り振興会」として発足し、新たな「日本一長い商店街」として国内外へPRを強化する。 国際通りは台東区北部から浅草寺西側を抜ける全長約3キロの通りで、昭和期に浅草国際劇場の前を走る...

Hakutsuru Sake Brewery harvested sake brewing rice grown on the roof of a building in Ginza on Wednesday, October 30. Sake will be brewed with the rice harvested and sold as "Hakutsuru Ginza Tenku-no-No-Shu" (Hakutsuru Ginza Sky Farm Sake) at department stores in Ginza on a limited basis. Hakutsuru began growing rice on the roof of its Tokyo branch in 2007. About 30 meters above the ground...

ドン・キホーテ×サントリー「第一回ドつまみ総選挙」 全国のドン・キホーテ系列店で11月1日より「第一回ドつまみ総選挙」開催中です。お酒離れが進むZ世代にお酒の新たな楽しみ方を提案するイベントです。ドン・キホーテの「情熱価格」の8つの...

シン・酒風呂 箱根小涌園ユネッサンでは、2024年11月1日から「シン・酒風呂」が登場します。1984年から続く「酒風呂」は、日本らしい雰囲気で外国人旅行者の人気スポットとなっています。 今回、新たな魅力を加えるため、日本を象...

Starbucks Coffee Japan and Kirishima Sake Brewery have opened a collaborative facility scheduled to open in the spring of 2026. Designed by Kengo Kuma, the facility will feature a serene space that emphasizes coexistence with the local community and environment and makes use of bamboo. The glass-walled botanical garden will include coffee trees, sweet potatoes...

世界一退屈なスマホ”The Boring Mode” ハイネケン・ジャパンは、スマホ依存から距離を置き、リアルな交流を促進する無料アプリ「The Boring Mode」を10月23日に日本で初めてリリースしました。このアプリはSN...