conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

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YOSHIKI of X JAPAN started a wine brand "Y by YOSHIKI" in Yoichi.

YOSHIKI has announced that he will produce a wine using grapes from Yoichi Town, Hokkaido, under his wine brand "Y by YOSHIKI". The grape used is Pinot Noir, and YOSHIKI was impressed by the potential of Yoichi Town and...
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Japanese Sake Shop IMADEYA Enters First Overseas Market in Partnership with Hong Kong's YATA Department Store

IMADEYA, a Japanese sake store, will make its first overseas entry in partnership with YATA Department Store, a department store in Hong Kong...
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Sake no Tsumami Hanashi] "Gotochi Honinshi" started handling in Fukuoka and Yamagata Prefectures. Spreads to 45 prefectures nationwide.

The "Local Hornwort Project" for the popular outdoor spice "Hornwort" launched in 2022 Munakata City, Fukuoka Prefecture (sales to begin May 29, 2025) and Tendo City, Yamagata Prefecture (sales to begin June 14, 2025) will now begin selling "Local Hornwort". ...
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Sake-no-Tsukkomi] Products for the United Kingdom. Shochiku-bai SAKE CAN "Sora" Junmai SAKE newly released.

Takara Shuzo International, in collaboration with Takara Shuzo and Tazaki Foods of the U.K., has apparently developed "Shochiku Bai SAKE CAN "Sora" Junmai SAKE", a Japanese sake in a can. This product is part of the "Global Japanese Sake Cooperation Project" and will be sold in the U.K. from June 2025....
conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Sake Snacks] Ambassadors to spread the appeal of Japanese sake, "2025 Mr. SAKE & 2025 Mrs. SAKE" announced

The 2025 Mr. SAKE & 2025 Mrs. SAKE Final Selection was held on May 10th, 2025, at EDOCCO STUDIO in Kanda Myojin, Tokyo. Mr. SAKE...
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Oyama Highball" won Gold at the World Premix Awards 2025!

Matsui Sake Brewing Company (Kurayoshi Distillery)'s "Daisen Highball" won a gold medal at the World Premix Awards 2025 held in the UK, despite being a first-time entrant. This is a great accomplishment following the ISC 2024 less than a year after its release, and it is the first time that a Japanese...
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Sake no Tsumami Hanashi] Strengthening support system for overseas expansion! New business model "Memories Yokocho" opened in Ho Chi Minh City!

A popular pub "Memories Yokocho" was established on Pasta Street in District 1, Ho Chi Minh City, Vietnam. It is conveniently located a 5-minute walk from Ben Thanh subway station in a popular local area. The interior is a reproduction of a retro Japanese izakaya street, with a back alley-style counter on the first floor and neo-izakaya style table seating on the second floor....
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Nikaido" became the official shochu of the Dodgers this season, and "Nikaso", a soda-drizzled shochu, is enjoying a worldwide boom.

Oita Prefecture's Nikaido Shuzo's "Oita Mugi Shochu Nikaido" has become the official shochu of Shohei Otani's Dodgers and is now available at Dodger Stadium. NIKASO, a popular Oita soda drink, is now available in the general seating area under the menu name "NIKAIDO SHOCHU SPRITZ"....
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# Tonight's Wristband" distribution and sales started, aimed at facilitating communication at bars.

Noge is one of the best drinking areas in Japan with more than 600 restaurants in the Sakuragicho - Hinodecho Station area, with many standing bars and small stores where natural interaction can easily occur. In recent years, with the increase in tourists and the popularity of "bar hopping," the area has been visited by a diverse range of people. To make this interaction more enjoyable and safe...
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The Drinking Game: Changing with Science! A Fun and Healthy Drinking Revolution

It would be a shame to do away with "drinking nication." However, drinking parties are not only fun, but also involve failures and stress. Therefore, members of the Japan Society of Professional Engineers, Sanwa Shuzu, and Kyushu University are jointly developing a "Drinking Party Rulebook". In addition, to drinking...
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A "bourbon of the near future" that can be aged in 30 hours, a process that can take up to seven years.

American venture BarrelRM has developed a technology that allows bourbon to be aged in 30 hours, instead of the two or more years it used to take. Developer Sean Kelly immerses charred white oak chips in a tank and precisely adjusts temperature, humidity, and oxygen levels to achieve a 7...
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[Snacks to go with sake] Applications for "2025 Mrs. SAKE" are now open again this year!

Miss SAKE, a general incorporated association, is now accepting applications for the "2025 Mrs. SAKE" award. Launched in 2013, Miss SAKE selects an ambassador to promote the appeal of sake and Japanese culture both domestically and internationally. With support from the Ministry of Foreign Affairs and the Ministry of Agriculture, Forestry and Fisheries, Miss SAKE has been selected from around the world...
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[Snack Talk] World's most expensive wine sold at a new record price

The 17th Wine Auction was held in Toranomon, Tokyo on March 8th and 9th, 2025. The most notable item was Domaine Leroy's Musigny 2015, which sold for a hammer price of 6.4 million yen (including fees), beating the previous record...
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[Snacks about drinking] Establishing a new indicator for "drinking and health"! "Alcohol control advisor" qualification system launched

Sake Management Advisor The Japan Sake Association (JSA, Headquarters: Nakano-ku, Tokyo; Chairperson: Junko Kondo), a general incorporated association that holds SAKE EXPERT® certification seminars and issues certification both in Japan and overseas, is committed to "transforming sake from a local to an international drink!"
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[Snacks to go with alcohol] Can you drink alcohol at a gas station?! A third-generation owner's move to combat declining demand

Hakobayashi, a family-run gas station in Iga City, Mie Prefecture, has been in business for 60 years. In 2021, third-generation owner Hodaka Hakobayashi (46) remodeled the waiting area into a canned food dining area, revamping the station into one where customers can enjoy rare alcoholic beverages. This is by no means a gimmick...
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[Snack Talk] Japan's first app to assist with alcohol addiction treatment receives pharmaceutical approval

Alcoholism Treatment Support App On February 13, 2025, the Ministry of Health, Labour and Welfare approved Japan's first alcoholism treatment support app. This app supports psychosocial treatment for patients aiming to reduce their drinking. Patients can monitor their daily drinking volume and physical...
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[Snacks to go with drinks] "Otoshi" at an Izakaya. Why it's called "Tsukidashi" in Kansai

"Tsukidashi" and "otoshi" refer to light dishes served in Japanese cuisine and essentially mean the same thing. "Tsukidashi" is often used in the Kansai region, while "otoshi" is often used in the Kanto region, but there is no clear difference between the two. The origin of the word "tsukidashi" is unknown, but it was already in use during the Edo period...
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[Snacks to go with alcohol] Reggae is mellow, rock is sour!? Sonic aging: maturing shochu while listening to music

Sonic Aging Nishihira Shuzo, a brown sugar shochu maker in Amami City, Kagoshima Prefecture, is experimenting with "sonic aging," a method of aging shochu while listening to music. Speakers attached to the barrels play six different types of music, including reggae, rock, and Okinawan folk songs, and the vibrations from the sounds subtly aging the shochu inside the barrels...
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The production of "Pipo-kun," which had been halted last spring, resumed.

The production of stuffed toys of "Pi-Po-kun," the mascot character of the Metropolitan Police Department, will resume. The factory that had been in charge of manufacturing the toys closed in March 2024 due to aging craftsmen, and production has been halted.
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[Sake Talk] We've been doing it for decades! Returnable bottles are the SDGs!

Mina Ishiwata, president of Hoppy Beverage, emphasized the environmental advantages of glass bottles at Drink Japan on November 22. Glass bottles, which are also used for the company's signature product, Hoppy, are made from earth-derived raw materials and can achieve the 3Rs (reuse, reduce, recycle)...
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