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The "Aluminum Pouch Nekka" series of rice shochu for outdoor use is now available!

Aluminum Pouch Nekka The popular outdoor brand "Tenmaku Design" and the rice shochu "Nekka" from Tadami-machi, Fukushima Prefecture have collaborated to launch the "Aluminum Pouch Nekka" series of rice shochu in an aluminum pouch from mid-May 2025. This product is a combination of four standard types of Nekka...

2025.05.29

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Shirotaki Sake Brewery to Open New Sake Experience Facility "shop & taproom Flow" on June 2, 2025

Shirotaki Sake Brewery Co. will open a new sake experience facility, shop & taproom Flow, on June 2, 2025. This facility will be located a 5-minute walk from JR Echigo-Yuzawa Station and will feature a store, tasting counter, and experience-type lounge....

2025.05.28

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Kirin announces "Whiskey for Life," a whiskey that matures with life.

Kirin Brewery will start a crowdfunding campaign on June 6 for a "whiskey that lives with you" and will officially commercialize the product if the target amount is reached. After 0, 1, 3, 5, 10, 15, and 20 years from purchase, a total of 7 times, each maturing...

2025.05.26

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Reprint] "Jack Daniel's 10Years Old" was reprinted for the first time in over 100 years and landed in Japan for the first time.

Jack Daniel's 10Years Old Tennessee Whiskey "Jack Daniel's 10 Years Old" will be available in limited quantities at select authentic bars beginning in August 2025 (tentative). 1900s...

2025.05.25

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Sake-no-Tsukkomi] Products for the United Kingdom. Shochiku-bai SAKE CAN "Sora" Junmai SAKE newly released.

Takara Shuzo International, in collaboration with Takara Shuzo and Tazaki Foods of the U.K., has apparently developed "Shochiku Bai SAKE CAN "Sora" Junmai SAKE", a Japanese sake in a can. This product is part of the "Global Japanese Sake Cooperation Project" and will be sold in the U.K. from June 2025....

2025.05.24

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

Marunouchi TOEI closes its doors! Collaboration craft beer "Toei Araha IPA" is on sale to express gratitude for 65 years.

Toei × Choshi Beer] Collaboration Beer Toei and Choshi Cheers have teamed up to release the craft beer "Toei Arashio IPA" at Marunouchi TOEI on May 22, 2025. This collaboration is based on the fact that the filming location for Toei's movie opening "The Raging Waves on the Araiso" was in Chiba Prefecture...

2025.05.23

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Suntory launches "THE YAMAZAKI DISTILLERY EXPERIENCE," an interactive content to learn about the appeal of Suntory's Yamazaki.

THE YAMAZAKI DISTILLERY EXPERIENCE, an interactive experience to learn about the appeal of the Yamazaki single malt whiskey brand, will be held at the SUNTORY WHISKY HOUSE in Grand Front Osaka from May 30 (Fri...

2025.05.22

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Expo】"Hyogo Field Pavilion Week" with "Hyogo Sake Fest" and other events.

Hyogo Field Pavilion Week" will be held at Expo 2005 Osaka-Kansai, incorporating tasting events that showcase the appeal of Hyogo sake. First, on Thursday, May 22, "Hyogo Yamadanishiki The Premium SAKE Bar ; HYOGO S...

2025.05.22

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New Product] "iichiko Souwa Highball", jointly developed by Iichiko and FamilyMart, goes on sale.

iichiko Sow Highball Sanwa Shuzu Co., Ltd. and FamilyMart Co. have jointly developed the authentic barley shochu "Iichiko Sow (Sow) Highball", which went on sale at FamilyMart stores nationwide on May 20, 2025. This highball is made with ...

2025.05.21

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TBS "Matsuko's Unknown World" Navigates the "World of Kaku-uchi" with Nayu Shiomi

Nayu Shiomi, a bar writer who has visited more than 12,000 bars across Japan, appears on the show! The World of Kaku-uchi (corner bar)" Time slip back to the Showa period! Kaku-uchi," a hot topic of conversation, is a very inexpensive way to enjoy a quick drink at a liquor store! Neo Kaku-uchi, which is easy for women to enter/Humanistic Sake Bar loved by local regulars...

2025.05.21

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Sake lovers should not miss out on this! Shuriken-marked boar cup "NINJA BALL" is now available!

The "NINJA BALL" portable boar cup with a stylish shuriken mark is now on sale. The two booze cups can be easily combined and separated, and the strap makes it easy to carry around. The eco-friendly material used is upcycled rice husks from the sake brewing process....

2025.05.20

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Campaign] "SORACHI 1984" Domestic Sorachi Ace 1.5 times increase campaign is underway!

Sapporo Beer is conducting a present campaign to celebrate the release of SORACHI 1984, which uses 1.5 times more of the legendary "Sorachi Ace" hop. Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday) [Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday) [Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday)

2025.05.19

campaignTopics.

Goods] New model goods are now on sale from Tateishi "UCHITAJI".

New T-shirts and popular caps are now available from "Uchida", a popular motsuyaki restaurant in Tateishi. Please visit the store to purchase! Uchiji T-shirt (42 version) Price: 4,000 yen Size: S, M, L, XL *Limit 1 of each size *The number 42 is a ...

2025.05.17

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Sake Tour] Enjoy the charms of Hamadori! Sake and food tour by train

On Saturday, June 14, 2025, an event train will run with the theme of "Sake" and "Food" unique to Hamadori. Board the special event train "E501 SAKIGAKE" and enjoy a special experience! In the train, sake breweries and wineries will be in charge...

2025.05.16

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New Dry Zero Stand" where you can experience the taste of "Dry Zero" poured from a keg will be held in five cities.

New Dry Zero Stand Asahi Breweries will hold a limited-time event for its non-alcoholic beer-tasting beverage "Asahi Dry Zero," which was relaunched in March, entitled "Freshly Poured from the Barrel! New Dry Zero Stand" will be held in Tokyo, Aichi, Osaka, Fukuoka, and Miyazaki prefectures from May 23...

2025.05.16

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Film] A film that will attract the attention of sake lovers! Rei Kikukawa returns to the screen after a 15-year absence to play a bureaucrat with a love of sake.

The fifth film in the "Seed Sowing Traveler" series, "Seed Sowing Traveler: Whisper of Moromi," which supports Japan's primary industry, will be released in October. This film is set on Awaji Island in Hyogo Prefecture. The film depicts people who are passionate about sake brewing and the cultivation of Yamada-Nishiki, the king of sake rice. Starring in the film is 15-year...

2025.05.15

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Alco-working, an all-day drinking coworking space in Nagoya, Japan, is now open.

Arco Working On May 15, 2025, a new type of coworking space "Arco Working" opened in Nakono, Nishi-ku, Nagoya City, Aichi Prefecture, where you can work while having a drink. Open from 13:00 to 20:00, you can stay without time limit....

2025.05.15

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[Information] Kirin Beer launches new service of 20-year-old whiskey for life's milestones

Kirin Brewery, a subsidiary of Kirin Holdings Co., announced that it is considering a new service that would allow customers to purchase whiskey malt and have it aged for 20 years. The plan calls for a crowdfunding approach, whereby the project is publicly announced and funds are raised from an unspecified number of interested individuals.

2025.05.14

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[Sake Snacks] Ambassadors to spread the appeal of Japanese sake, "2025 Mr. SAKE & 2025 Mrs. SAKE" announced

The 2025 Mr. SAKE & 2025 Mrs. SAKE Final Selection was held on May 10th, 2025, at EDOCCO STUDIO in Kanda Myojin, Tokyo. Mr. SAKE...

2025.05.13

conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

DD4D Brewing and Iyo Tetsudo's collaboration beer "Diamond Crossing" is now available.

Diamond Crossing DD4D BREWING, a craft brewery in Matsuyama City, releases a new beer in collaboration with Iyotetsu Group, the second oldest privately owned railroad company in Japan. The theme is "Diamond Crossing" and the Otemachi Station in Matsuyama City...

2025.05.12

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