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[Campaign] Hakkaisan x Dodgers Limited Edition Sake & Game Ticket Campaign!

Hakkaisan x Dodgers To commemorate its official partnership with the Los Angeles Dodgers, Niigata sake brewery Hakkaisan Brewery will release a limited edition sake called "Special Honjozo Hakkaisan Blue Bottle" in July 2025. The special bottle features the Dodgers' team colors...

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[Drinking at home] Perfect for your evening drinks! A mini refrigerator that fits six cans of beer

This 6-can beer refrigerator measures just 135mm wide x 190mm deep x 195mm high, yet boasts ample storage space to easily fit a 6-can pack. Its Peltier cooling system produces quiet cooling (approximately 45dB), making it easy to place next to a sofa or bed.

[Information] A whiskey based on the timeless classic "Urusei Yatsura" is now available!

Two "Urusei Yatsura" label whiskeys released simultaneously. Rumiko Takahashi's striking debut manga, "Urusei Yatsura," was serialized in Weekly Shonen Sunday from 1978 to 1987. The story centers on the unlucky protagonist, Moroboshi Ataru, a womanizer, and the boy who loves him...

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[Crowdfunding] Launch of "Home Aging Facility," a kit for growing your own aged whiskey barrel at home

KURAND Co., Ltd. launched the "Home Aging Kit" on June 17th at its online liquor store, "Kurando." This kit allows you to enjoy whiskey barrel aging at home. It includes a flask-shaped, authentic mini barrel (800ml) and unaged "New Pot..."

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[Campaign] X Campaign to win "Junmai Tsumetaku" from Konishi Brewery of Shirayuki

Konishi Brewery, makers of "Shiroyuki" in Itami City, Hyogo Prefecture, is running a follow-and-repost campaign for X. They're giving away two 300ml bottles of "Junmai Tsumetaku" to six lucky winners! @KonishiBrewing

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[Information] Yo-Ho Brewing and Nippon-Ham Fighters jointly release "Sora Shiba Play Ball! Ale" cans

Sora Shiba Play Ball! Ale YOHO Brewing is pleased to announce the release of Sora Shiba Play Ball! Ale, the flagship beer of "Sora Shiba by Yona Yona Ale," a brewery restaurant located in Escon Field Hokkaido in Kitahiroshima City, Hokkaido.

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[New Product] Takara's "Fermented Distilled Sour" - Unsweetened Ramune Sour - Newly Released for a Summer Limited Time Only

Takara Shuzo Co., Ltd. will release Ramune Sour nationwide on Tuesday, July 8, 2025, as a limited-edition summer flavor under the Takara Fermented Distilled Sour ~3% on Weekdays~ brand. The alcohol content is set at 31 TP4T, achieving a blissfully satisfying taste that is not too sweet...

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[Useful Information] Osaka Monorail's Sake Train "Awa Tokushima" now accepting applications

Tokushima Prefecture and the Osaka Monorail are collaborating to operate a sake train called "Awa Tokushima." The train will be decorated with an original design for the 2025 Osaka-Kansai Expo and will offer bento boxes made with ingredients from Tokushima and local sake. A Tokushima Prefecture tourism and product exhibition will also be held.

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[Discontinued] Sales of "Sava Can" to end due to poor mackerel catches and rising costs

"Sava Can," a canned mackerel product sold by Iwate Prefecture Corporation and often seen in trendy corner bars, will be discontinued once stock runs out. It was a hit product, selling over 12 million units, but due to a combination of poor mackerel catches, rising raw material prices, and the suspension of operations at the manufacturing plant, it has become difficult to continue production...

[Comic] "Sururi's Bento Sake" by Masayuki Kusumi, author of "The Solitary Gourmet," is now available.

"Sururi's Bento Sake" A new gourmet manga, "Sururi's Bento Sake," based on the original story by Masayuki Kusumi, known for "The Solitary Gourmet," has been released and is generating a lot of buzz. The main character is a timid salaryman who can't refuse requests. The only place he can forget everything and just...

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[Sake Brewery News] Asahi Shuzo Hosts "100 Bottles of Stored Unpasteurized Sake Tasting"

Asahi Shuzo, located in Nagaoka City, Niigata Prefecture, will be holding a two-day sake tasting event on Saturday, August 30th and Sunday, August 31st, where you can taste 100 bottles of precious unpasteurized sake taken out of their storage tanks during their annual traditional event, "Hatsunomikiri." "Hatsunomikiri" is when the master brewer takes out the sake from the storage tanks...

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[Insider Tip] "wa-syu," which offers the joy of Japanese wine, will be opening a stall at FUJI ROCK FESTIVAL '25!

Japanese wine brand "wa-syu" will be opening a stall in the "BLUE GALAXY" area at "FUJI ROCK FESTIVAL '25" (held July 25-27, 2025). Working with winemakers with ties to Fuji Rock, they will be exhibiting from the eve of the festival through to the final day...

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[Information] Wood sticks that can be turned into "luxury sake." Available at Don Quijote

Taguchi Mokko's "Tarushiru" won the Saitama New Business Award. This stick is made from rare Mizunara oak wood and transforms everyday alcohol into a premium drink. It is scheduled to be sold at Don Quijote stores in the summer of 2025.

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[Bar Information] Masuyama-style stores are closed for the holidays

All Masuyama Group stores, which are based in Chiba Prefecture, will be closed from Monday the 16th to Friday the 20th of this week. Please take a good rest! Hotel Art Avenue (Miyakojima)

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[Noto Peninsula Earthquake] Supporting the affected breweries in Noto. We are looking for restaurants that support our initiative to serve "Takeyo" sake.

UPDATER Co., Ltd. has launched a project to provide "Takeba Noto Junmai" sake at restaurants in the Kanto region to support Kazuma Sake Brewery (Noto Town, Ishikawa Prefecture), which was affected by the Noto Peninsula earthquake. This project is a form of "drinking support" to help support the current situation of the affected sake brewery...

[Useful Information] Sales of "Traveling Pocket Bar - Sake Edition" have begun

"Traveling Pocket Bar - Sake Edition" is now on sale, a new experience packed with new sake discoveries in a capsule. It costs 500 yen (tax included) per capsule. Each capsule contains a 50ml pouch of sake carefully selected by staff with SAKE DIPLOMA certification...

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[Useful Information] Seibu Railway's "Beer Express Red Arrow"

Seibu Railway will be hosting two events in conjunction with the 44th Kawagoe Hyakuman Tou Summer Festival, which will be held on July 26, 2025: the "Beer Express Red Arrow" and the "Hon-Kawagoe Station Laview Home Bar." The "Beer Express Red Arrow" will begin service on July 25...

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[No Drunkenness] Hachioji Practice 100th Anniversary: Commemorative Sake Made with Rice Grown by Students

Tokyo Hachioji Sake Brewery, a sake brewery in Hachioji, Tokyo, is offering a student-participation food education program and custom-made sake brewing to commemorate the 100th anniversary of the founding of the Yano Gakuen Hachioji Jissen Educational Institute. This project is a long-term program spanning one year.

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[Information] Seven-Eleven x Yo-Ho Brewing "Ecstatic Aliens" now on sale

Ecstatic Aliens, a craft beer jointly developed by Seven & i Holdings and Yo-Ho Brewing, will be on sale at 7-Eleven stores nationwide from June 11, 2025. This beer has a tropical aroma...

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[Magazine] The July issue of Sarai, a culture magazine for adults, features "honkaku shochu"

The July issue of Sarai, on sale June 9th, introduces the latest trends in shochu, including new distillation methods being used by a new generation of breweries to enhance aroma and flavor. It also suggests new ways to enjoy shochu, such as with soda, on the rocks, or with hot water, and introduces new shochu...

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