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[Insider Tip] You can buy High Sour merchandise at Hakusuisha headquarters!

High Sour Goods! Hakusui-sha, the company famous for High Sour, has started selling High Sour goods at its headquarters in Musashi-Koyama! In addition to the familiar tumblers and calendars, they also have desk accessories like smartphone stands and ballpoint pens. A little something stylish...
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Seasonal] Takara Shochu's "Yawaraka Mugi-cha Wari" (barley tea with soft tea) will go on sale on April 22 (Tue.) for a limited time only.

Soft Barley Tea Wari A refreshing barley tea wari joins the "Takara Shochu Tea Wari Series," which is popular for its easy drinking, non-carbonated, non-sweet taste! We have sought the best match with Takara Shochu, and have created the perfect blend of Rokujo barley, which is known for its aroma, and Nijo barley, which is known for its sweetness....
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[1st Anniversary] Celebrating the 1st Anniversary of YEBISU BREWERY TOKYO, Yebisu x No. 1 Scotch Whisky Dewar's Collaboration Products Released on May 27th (Tue)

This is a press release from Sapporo Holdings announcing a collaboration between YEBISU and Dewar's to celebrate the first anniversary of YEBISU BREWERY TOKYO. This collaboration combines the flavor and expertise of both brands, each with over 100 years of history...
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[No Drunkenness] A "recycling" initiative that uses CO₂ generated during sake brewing to grow plants

Spice Cube Co., Ltd. and Hakutsuru Sake Brewery Co., Ltd. have launched a joint project to utilize the CO₂ generated by fermentation during sake brewing, triggered by the Hyogo Open Innovation Matching 2024 event. The CO₂ generated at the microbrewery within the Hakutsuru Sake Brewery Museum is being used for DA...
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[Bar Information] Shinjuku "Sasamoto" changes opening hours

Shinjuku "Sasamoto" Sasamoto, a famous skewered stew restaurant in Shinjuku Omoide Yokocho, has slightly changed its business hours. Sundays: Open 3:00 PM - Close 10:30 PM → Open 5:00 PM - Close 10:00 PM. Please note that for the time being, these Sunday hours will remain...
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[Information] "Nomilog," an app that lets you record and rate the drinks you've had, has achieved 100,000 user posts with zero ads

Drink Log: The app "Drink Log," which allows more people to enjoy the unique characteristics of alcohol, has achieved 100,000 user posts with zero advertising (no paid ads since its release). Even beginners and lazy people can easily record their drinks, and users can compare their own experiences with relative ratings...
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[Goods] Two official Tama Channel "Simiir Goods" are now on sale

Tama Channel Simiel Goods Two long-awaited items have been released from Tamabukuro Kintaro's YouTube channel "Tama Channel." Simiel Cap The famous "Simiel" is now available as a cap! It has a shallow cut with an American feel and thick embroidery...
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[Useful Information] Use it to make lemon sours! Ranking of the return rates for "lemons" received through hometown tax donations

Tokusato, a website that compares the return rates of hometown tax donation gifts, released a ranking of the return rates for lemons received through hometown tax donations. [Top Lemon Return Rate] 3kg + 90g Kuroshio Lemons for Home Use (damage compensation) from Mihama Town, Wakayama Prefecture, with a return rate of 59.14...
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[Bar Information] Akabane's "Marumasuya" to raise prices on janchu and other drinks from April

Starting on Tuesday, April 1st, Marumasuya in Akabane has increased the prices of chuhai drinks such as Janchu, beer, and whiskey due to rising procurement costs. @marumasuya1 Price hikes are inevitable in these times! [Asahi] High...
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# Tonight's Wristband" distribution and sales started, aimed at facilitating communication at bars.

Noge is one of the best drinking areas in Japan with more than 600 restaurants in the Sakuragicho - Hinodecho Station area, with many standing bars and small stores where natural interaction can easily occur. In recent years, with the increase in tourists and the popularity of "bar hopping," the area has been visited by a diverse range of people. To make this interaction more enjoyable and safe...
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[Information] Make your own plum wine and plum syrup! Limited quantities available at the Choya Umeshu online shop

CHOYA Umeshu will be selling its popular "Homemade Umeshu Kit" at home again in 2025 in limited quantities, and began accepting pre-orders on April 3rd. The kit includes carefully selected ingredients, tools, and recipes so that even beginners can easily make plum wine and plum syrup.
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The Drinking Game: Changing with Science! A Fun and Healthy Drinking Revolution

It would be a shame to do away with "drinking nication." However, drinking parties are not only fun, but also involve failures and stress. Therefore, members of the Japan Society of Professional Engineers, Sanwa Shuzu, and Kyushu University are jointly developing a "Drinking Party Rulebook". In addition, to drinking...
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[Useful Information] "Kushiro Sake Map" introducing sake from the Kushiro region of Hokkaido has been updated

The Kushiro Regional Development Bureau of the Hokkaido Prefectural Government compiled the Kushiro region's sake on a map called the "Kushiro Sake Map" (created in March 2024) with the aim of promoting the region through sake from the Kushiro region. Since its creation, the number of sake producers in the region has increased, so the Kushiro Sake Map has now been updated...
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[Information] Sapporo Beer Museum's new tour "Black Label THE PERFECT TOUR" begins on Thursday, April 24th

Black Label THE PERFECT TOUR Sapporo Beer will kick off "Black Label THE PERFECT TOUR" at the Sapporo Beer Museum (Sapporo City) on Thursday, April 24th. Explaining the history of "Sapporo Black Label Draft Beer"...
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Sake Ice Cream] "Cool Sake" is now available again this year! Expansion of sales locations for "Kool Sake"!

From April 7 (Mon.), "Coolish Frozen Lemon Sour" and "Coolish Frozen Greffle Sour", authentic alcoholic beverages with 5% alcohol content, will be available under the "Coolish" brand of "drinkable ice cream". These products are 202...
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[Product Information] Hitachino Highball Can, made with 100% domestic whiskey, has been revamped

Kiuchi Brewery in Naka City, Ibaraki Prefecture, has revamped its 355ml canned "Hitachino Highball," a craft highball made entirely with Japanese whiskey produced in-house. The new can will be available from late April 2025. Product Overview: Brewed and steamed at Kiuchi Brewery...
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Nozawa Onsen Distillery's Gin Soda will be sold exclusively at Lawson on Tuesday, March 25!

Nozawa Onsen Distillery x Lawson Four different types of gin from Nozawa Onsen Distillery in Nagano Prefecture won awards at the prestigious "World Gin Awards 2024" held in London. Lawson will release two types of Nozawa Onsen Distillery's gin soda cans on Tuesday, March 25...
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A "bourbon of the near future" that can be aged in 30 hours, a process that can take up to seven years.

American venture BarrelRM has developed a technology that allows bourbon to be aged in 30 hours, instead of the two or more years it used to take. Developer Sean Kelly immerses charred white oak chips in a tank and precisely adjusts temperature, humidity, and oxygen levels to achieve a 7...
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[Product Information] Yokohama Beer's new standard! The fifth canned beer, "YOKOHAMA SESSION IPA," will be released on April 1, 2025.

YOKOHAMA SESSION IPA Yokohama Beer, a local beer company celebrating its 25th anniversary, will release its fifth regular canned beer, "YOKOHAMA SESSION IPA," on Tuesday, April 1, 2025! Approximately 30,000 cans will be released initially...
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[Useful information] Beams Japan's "Izakaya Recommendations" second edition is being held!

Izakaya Recommendations BEAMS JAPAN will hold the second installment of its "Izakaya Recommendations" event from April 4th to April 30th, 2025. The event will be held at BEAMS JAPAN Kyoto and on its online shop, focusing on Kyoto's izakaya culture. Izakaya Recommendations will be held at various locations across Japan...
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