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Oguchi Shuzo, which was founded in 1970, is celebrating its 55th anniversary this year. To commemorate this milestone and to express our gratitude to all of you for your continued patronage, we are holding the Oguchi Shuzo 55th Anniversary Campaign, where a total of 2,000 people will win prizes! Campaign...

Suntory has revamped its official LINE account, "Adult Suntory," on March 31st. The revamped account aims to be more approachable by using "Uncle," the Torys Whisky character that has been popular since 1958, as the messenger.

Tokyo Meisho Series TOKYO ALEWORKS (Itabashi-ku, Tokyo) will release the first brew in its new "Tokyo Meisho Series," Itabashi Hiil Lager, on March 28, 2025. This work is based on the theme of Itabashi, where the first beer is said to have been brewed in Tokyo in 1873, at the time...

Senshu Distillery Rikyukura, a sake producer in Sakai, Osaka, opened a new whiskey distillery in Kishiwada City, Osaka, on March 3. This will be the first full-scale whiskey distillery in southern Osaka Prefecture, and will be marketed under the brand name "Senshu. Whiskey at Suntory...

Eiyuya 3-chome, a izakaya in Shinbashi, Tokyo, was ordered to suspend business under the Entertainment Establishments Control Law for setting up tables and chairs on the street without a permit and obstructing traffic. The suspension will last for 21 days from March 21, making it the first time in Japan that the Entertainment Establishments Control Law has been applied to an illegal street business. The store...

FORTIFIED SAKE NIPPONION Kikumasamune Shuzo, in cooperation with Suntory, released a new product, "FORTIFIED SAKE NIPPONION" (490mL) in a limited quantity of 2,900 bottles on December 18. This product is made from sake unrefined sake sant...

Hakkaisan Hakkaisan Brewing Company Group has signed a two-year partnership agreement with the Los Angeles Dodgers. Under this agreement, Hakkaisan Japanese sake will be used as the "Official Sake" of the Los Angeles Dodgers. 　During the game, the Dodger sta...