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New Product] "iichiko Souwa Highball", jointly developed by Iichiko and FamilyMart, goes on sale.

iichiko Sow Highball Sanwa Shuzu Co., Ltd. and FamilyMart Co. have jointly developed the authentic barley shochu "Iichiko Sow (Sow) Highball", which went on sale at FamilyMart stores nationwide on May 20, 2025. This highball is made with ...

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TBS "Matsuko's Unknown World" Navigates the "World of Kaku-uchi" with Nayu Shiomi

Nayu Shiomi, a bar writer who has visited more than 12,000 bars across Japan, appears on the show! The World of Kaku-uchi (corner bar)" Time slip back to the Showa period! Kaku-uchi," a hot topic of conversation, is a very inexpensive way to enjoy a quick drink at a liquor store! Neo Kaku-uchi, which is easy for women to enter/Humanistic Sake Bar loved by local regulars...

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Sake lovers should not miss out on this! Shuriken-marked boar cup "NINJA BALL" is now available!

The "NINJA BALL" portable boar cup with a stylish shuriken mark is now on sale. The two booze cups can be easily combined and separated, and the strap makes it easy to carry around. The eco-friendly material used is upcycled rice husks from the sake brewing process....

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Campaign] "SORACHI 1984" Domestic Sorachi Ace 1.5 times increase campaign is underway!

Sapporo Beer is conducting a present campaign to celebrate the release of SORACHI 1984, which uses 1.5 times more of the legendary "Sorachi Ace" hop. Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday) [Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday) [Campaign Period] May 9, 2025 (Friday) - May 22, 2025 (Thursday)

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Goods] New model goods are now on sale from Tateishi "UCHITAJI".

New T-shirts and popular caps are now available from "Uchida", a popular motsuyaki restaurant in Tateishi. Please visit the store to purchase! Uchiji T-shirt (42 version) Price: 4,000 yen Size: S, M, L, XL *Limit 1 of each size *The number 42 is a ...

Sake Tour] Enjoy the charms of Hamadori! Sake and food tour by train

On Saturday, June 14, 2025, an event train will run with the theme of "Sake" and "Food" unique to Hamadori. Board the special event train "E501 SAKIGAKE" and enjoy a special experience! In the train, sake breweries and wineries will be in charge...

New Dry Zero Stand" where you can experience the taste of "Dry Zero" poured from a keg will be held in five cities.

New Dry Zero Stand Asahi Breweries will hold a limited-time event for its non-alcoholic beer-tasting beverage "Asahi Dry Zero," which was relaunched in March, entitled "Freshly Poured from the Barrel! New Dry Zero Stand" will be held in Tokyo, Aichi, Osaka, Fukuoka, and Miyazaki prefectures from May 23...

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Film] A film that will attract the attention of sake lovers! Rei Kikukawa returns to the screen after a 15-year absence to play a bureaucrat with a love of sake.

The fifth film in the "Seed Sowing Traveler" series, "Seed Sowing Traveler: Whisper of Moromi," which supports Japan's primary industry, will be released in October. This film is set on Awaji Island in Hyogo Prefecture. The film depicts people who are passionate about sake brewing and the cultivation of Yamada-Nishiki, the king of sake rice. Starring in the film is 15-year...

Alco-working, an all-day drinking coworking space in Nagoya, Japan, is now open.

Arco Working On May 15, 2025, a new type of coworking space "Arco Working" opened in Nakono, Nishi-ku, Nagoya City, Aichi Prefecture, where you can work while having a drink. Open from 13:00 to 20:00, you can stay without time limit....

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【耳寄り情報】人生の節目にウイスキーを、キリンビールが20年熟成の新サービス

キリンホールディングス（HD）傘下のキリンビールは、顧客にウイスキーの原酒を購入してもらい20年間かけて熟成させる新サービスを検討すると発表した。プロジェクトを公開して興味をもった不特定多数の人から資金を集めるクラウドファンディング方式で...

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【酒のつまみ話】日本酒の魅力を発信するアンバサダー「2025 Mr SAKE & 2025 Mrs SAKE」が決定

2025 Mr SAKE & 2025 Mrs SAKE 2025年5月10日、東京・神田明神EDOCCO STUDIOにて「2025 Mr SAKE & Mrs SAKE 最終選考会」が開催されました。Mr SAK...

conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

DD4D Brewing and Iyo Tetsudo's collaboration beer "Diamond Crossing" is now available.

Diamond Crossing DD4D BREWING, a craft brewery in Matsuyama City, releases a new beer in collaboration with Iyotetsu Group, the second oldest privately owned railroad company in Japan. The theme is "Diamond Crossing" and the Otemachi Station in Matsuyama City...

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Swingin' Singin'", a beer made with JAZZ as its theme, will be released at YEBISU BREWERY TOKYO and BLUE NOTE on May 16 (Fri.).

サッポロビールは、JAZZをテーマにした限定ビール「Swingin' Singin'」を2025年5月16日より数量限定で発売します。ヱビスビール発祥の地、恵比寿の「YEBISU BREWERY TOKYO」とBLUE NOTE PLAC...

Eventswelcome news

Goods] New T-shirt design of Tateishi "UCHITAJI" will be on sale soon.

立石のレジェンド酒場「宇ち多゛」さんが新しいデザインのTシャツを販売します。カラー展開は不明ですが背中の「42」は、仲見世における宇ち多゛さんの店舗番号のようです。 @motsuyakired

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Product Information] "Sapporo WITH BEER White Ale" will go on sale on June 24 (Tuesday) in limited quantities! Sapporo WITH BEER White Ale to be released in limited quantities on June 24 (Tuesday)

Sapporo WITH BEER White Ale Sapporo Beer will release "Sapporo WITH BEER White Ale" on June 24 (Tuesday) in limited quantities nationwide, targeting younger consumers. This product is a reworking of the popular product released last June...

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Hagiwara Shuzo Holds Rebranding and Storehouse Opening Event to Commemorate 170th Anniversary

Hagiwara Sake Brewery in Ibaraki Prefecture has announced that on the occasion of the 170th anniversary of its founding, it will formulate a new MVV (Mission, Vision, and Values) and rebrand the Hagiwara brand. To commemorate the occasion, a "kurabiraki" event will be held on May 24, 2025. ...

Topics.news from the sake brewery

Goods] "Simile T-shirts" from Tama Channery are now available in nine colors.

Now accepting orders for 9-car simile T-shirts! This time, we are offering 9 shimmy shirts in a total of 9 colors to celebrate Tama-chan's beloved bicycle racing! It's up to you which color is your favorite! You can choose your favorite color, or you can choose a different color! ...

The "Slumbering Sake Cup - Nishikigoi," which soothes you with the sight of Nishikigoi, a symbol of peace, swimming by, is now on sale.

Shinetsu Works Co., Ltd. has begun selling "Slumbering Sake Vessels - Nishikigoi," a soothing sight of Nishikigoi, a symbol of peace, swimming in the water. Inspired by Nishikigoi, which originated in the Ojiya and Yamakoshi regions of Niigata Prefecture, the design is a copper and tin-plated sake cup that is resistant to temperatures below 16...

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Aomori Iichiko Cup" featuring the Aomori Nebuta Festival goes on sale on Thursday, May 8!

Aomori Iichiko Cup Aomori Iichiko Cup will be released by the authentic shochu brand "Iichiko" on May 8 (Thu). The "Iichiko 12° Cup" is decorated with "Nebuta" and Aomori City's tourism image characters "Nebutan" and "Haneton"...

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Two colors of "Sapporo Lager Beer" vacuum-insulated tumblers are now on sale at Lawson and HMV&BOOKS online.

The traditional red star sapporo lager beer tumbler BOOK and the traditional red star sapporo lager beer tumbler BOOK Limited Color The vacuum-insulated tumbler of sapporo lager beer, the oldest existing beer brand in Japan, is now available! Cold...

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