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Events

[Information] Hoppy will be at the Akasaka Hikawa Festival again this year

The annual Hikawa Festival will be held at Hikawa Shrine in Akasaka for three days from September 19th to 21st. Every year, a portable shrine and floats are paraded around the shrine grounds, and a Hoppy tea stall will be set up in the crowded square within the shrine grounds. Be sure to try a chilled Hoppy or one of the original cocktails available only on this day!
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[Information] Ad Street celebrates its 30th anniversary! Commemorative T-shirts are on sale!

"Appearance! Ad Street Heaven," a must-watch show for bar lovers, is celebrating its 30th anniversary! A collaboration T-shirt with "TANGTANG," a band known for their unique typographic designs and collaborations with numerous musicians, has been released.
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[Information] JAL EXCLUSIVE bottle of "Ichiro's Malt" will be available for purchase on international flights in limited quantities

JAL is promoting an initiative to foster connections with local communities through round-trip travel, with the aim of allowing passengers to experience the appeal of "Japanese Craft Whisky" produced at craft distilleries across Japan. As the 10th step in this initiative, JAL will be introducing a new in-flight experience on international flights from September 1, 2025.
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[Information] "Josen One Cup 180ml Bottle (Ozumo Label 2)" will be available in limited quantities from Tuesday, October 14th

To commemorate its sustainability partnership agreement with the Japan Sumo Association, Ozeki Co., Ltd. will release a limited-edition collaborative product, "Josen One Cup 180ml Bottle (Ozumo Label 2)," on October 14, 2025. Ozeki, the highest rank in the world, was achieved in 1884 (Meiji 17).
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[Snacks to go with drinks] The latest home drinking sugoroku game "Way Way Land! ®3" released

The latest installment of the "house drinking sugoroku game" that's a huge hit among people in their 20s, "Way Way Land!®3," will be released on September 4, 2025! The game uses the German liqueur "Kleiner Feigling" as a piece, and features realistic romance and workplace themes based on the theme of job hunting...
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[Information] Japan's largest brewery restaurant directly connected to a station, "YONA YONA TOKYO BREWERY" to open in March 2014

YONA YONA TOKYO BREWERY Yo-Ho Brewing (Karuizawa, Nagano Prefecture), maker of the craft beer "Yona Yona Ale," and Wondertable (Shinjuku, Tokyo), a restaurant chain, are collaborating to open "YONA YONA TOKYO BREWERY" in March 2026.
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[Useful information] "Travelling Around the World's Original Sake (Hamafukutsuru, Hyogo)" is now on sale!

To coincide with the publication of the 2026-2027 edition of "Travel Guide to Hyogo," the "Shurin" project, which aims to encourage people to experience travel and culture with all five senses, is collaborating with Nadahama Fukutsuru Brewery (Hama Fukutsuru) in Hyogo Prefecture as part of a series of collaborations with sake breweries across Japan.
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[TV] Ozeki wrestler Kuniko Nagabe appears on TV Tokyo's "Cambrian Palace"

Ozeki's CEO, Kuniko Nagabe, will appear on TV Tokyo's "Cambrian Palace" on Thursday, September 4th. She will discuss the current state of the sake industry and Ozeki's challenges. Broadcast details: •Broadcasting station: TV Tokyo affiliates, nationwide network •Program name: "Cambrian Palace"
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[Information] A new "Demon General-shaped sake cup" that lets you drink alcohol using an item that appears in the manga "Kinnikuman" has been released

A Devil General-shaped sake cup. This tin sake cup is a reproduction of the "Demon Cauldron" that appears in the manga "Kinnikuman II." It's available at the Castem Rakuten Ichiba store and the meta mate Eslite Spectrum Nihonbashi store for 8,800 yen (tax included). [Akuma General...]
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[Information] "Charaft Beer" in collaboration with "Mr. Osomatsu" released

ChaRAFT BEER, a craft beer brand that expresses the worldview of works and characters through craft beer, will be releasing craft beer and related goods featuring original illustrations from the TV anime "Mr. Osomatsu." ChaRAFT...
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[Useful information] Hometown tax donations include a non-saleable Kinmiya fan

A special Kinmiya gift set is now available for donations to Yokkaichi City, Mie Prefecture, through hometown tax donations. [Set contents] - 1 Miyazaki Honten pamphlet - 2 bottles of 25% Kinmiya shochu (720ml) - 1 original fan (not for sale) *The Kinmiya gift set...
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[Information] Hakutsuru Brewery will begin nationwide sales of two varieties of craft gin, "KOBE HERBAL GIN Hakufu," from September 1st

KOBE HERBAL GIN Hakufu Hakutsuru Sake Brewery will release two varieties of "KOBE HERBAL GIN Hakufu," a craft gin made with rare botanicals from Kobe City, nationwide from September 1, 2025. Originally, the gin was scheduled to be released at directly managed stores and affiliated stores from December 9, 2024.
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[Useful Information] Orion Beer opens its first pop-up store outside of Okinawa in the Tokyo metropolitan area

Orion Beer Co., Ltd. (Headquarters: Tomigusuku City, Okinawa Prefecture; President and CEO: Hajime Murano) will open its first pop-up store outside of Okinawa Prefecture at Mitsui Shopping Park LaLaport TOKYO-BAY from Tuesday, September 2, 2025, and at the same store on Saturday, September 27, 2025...
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[Kaku-uchi opening] Morioka liquor store "Sake Sakamoto" starts kaku-uchi business

Founded in 1890 (Meiji 23). Sakamoto, a liquor store located in front of Morioka Station, near Kaiunbashi Bridge, has started a corner bar business. X @KanpaiNayu 〒020-0034 10-4 Morioka Ekimae-dori, Morioka City, Iwate Prefecture
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[Sake Train] Savor the local sake and flavors of Noto Osaka Monorail Sake Train x ABC Radio Special Project

The Osaka Monorail will launch the "Sake Train: Let's Do Our Best, Noto" on Saturday, September 20, 2025. In collaboration with ABC Radio, the train will offer a bento box packed with Ishikawa's charms, including six types of local sake from breweries affected by the Noto Peninsula earthquake and chirashi sushi with Noto beef simmered in soy sauce. ABC announcer...
campaign

[Call for submissions] Bright Rural Photo Contest

Kirishimacho Distillery, a shochu brewery in Kagoshima founded in 1911, is calling for photos of "bright rural areas" across Japan in honor of the brewery's flagship brand, "Akari No Noson," a sweet potato shochu brewed in a clay pot. Entries will be accepted from September 1 to October 31, 2024. Applicants must be 20 years of age or older.
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[Bar Information] Change of closing day at Horikiri Iris Garden "Kiyoshi"

Starting in March, the famous bar "Kiyoshi" in Horikiri Shobuen changed its closing day from Thursday to Wednesday. Speaking of Horikiri Shobuen, other bars like "Nonki" and "Tomikichi" are also closed on Wednesdays. Please be careful! Kiyoshi...
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[Snack Talk] Orion Beer's Licensing Business Rapidly Expands | Merchandise Sales to 6 Billion Yen

Orion Beer's licensing business is expanding rapidly. Sales of merchandise, such as Orion T-shirts popular with tourists, are expected to reach approximately 3 billion yen in fiscal 2024 (1.5 times the previous year), and over 6 billion yen for the full fiscal year 2025. Sales have fallen from approximately 1 billion yen in fiscal 2019 to 2020, amid the COVID-19 pandemic.
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[Information] You can even win 30-year-old sake! Grand "Sake Gacha" is an interactive event in Kawasaki and Ikebukuro

"Sake Gacha" is a popular service from the online liquor store "Grando." Now, "POP UP STORE" will be opening at two locations in the Kanto region for a limited time, allowing you to experience the popular Sake Gacha in real stores. First, at Lazona Kawasaki Plaza, from 2025...
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[Product Information] Lawson to Pre-release "Hakutsuru Purupuru Muscat 240ml"

Hakutsuru Sake Brewery Co., Ltd. will pre-release "Hakutsuru Purupuru Muscat 240ml" at Lawson convenience stores nationwide on Tuesday, August 26, 2025. This product's three defining features are that it's fun to shake, cute to look at, and delicious to drink, making it a dessert-like liquid...
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