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YEBISU BEER HOLIDAY" will be held at Yebisu Garden Place from August 23.

YEBISU BEER HOLIDAY Sapporo Beer will hold "YEBISU BEER HOLIDAY" from August 23rd in Ebisu, the birthplace of Yebisu beer. At the event, "YEBISU BEER HOLIDAY" will be held in Ebisu, the birthplace of Yebisu Beer.
2024.06.08
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[Information] The second set of original stamps from the Uniqlo Asakusa store x Hoppy project is now available

UNIQLO Asakusa Store x Hoppy Last year marked the 2nd anniversary of UNIQLO Asakusa Store x Hoppy 75th anniversary. The second wave of Hoppy stamps from "UTme!", where you can create your own original T-shirts and tote bags, will be released on Friday, June 7th. This time, the stamps feature designs inspired by Asakusa...
2024.06.07
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[Information] Selected fine sakes have arrived from renowned sake breweries! The "Kyoto Takashimaya Sake Festival" starts today!

Kyoto Takashimaya Sake Festival Kyoto Takashimaya is holding the "Kyoto Takashimaya Sake Festival," where you can enjoy sake and snacks, starting today, June 5th. Kyoto Takashimaya will be showcasing sake from all over Japan, introducing breweries and brands recommended by Kyoto Takashimaya that you should try now. The Sake Festival...
2024.06.05
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[Information] Uchida Tateishi's mesh cap is now available

Ahead of summer, Uchida in Tateishi has released a mesh cap. It comes in the same burgundy color as the noren. It's 4,000 yen (tax included)! I want it! tomomaro_takahara [From 8:00 PM on June 4th, you can get a cross-brand discount coupon...]
2024.06.05
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Contest] Hakutsuru Shuzo's "ZIMA" and "BLUE MOON" ambassadors are wanted!

Ambassadors for ZIMA and BLUE MOON to be recruited from Monday, June 3. ZIMA, with its fresh and clear flavor, re-launched in Japan through Hakutsuru Shuzo, a long-established sake brewery celebrating 280 years in business in 2023, and the aromatic and original unfiltered ho...
2024.06.04
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KINKIN COLD, a rapid canned beer cooler that makes beer sub-zero cold, goes on sale.

Ryson "KINKIN COLD", a rapid cooling device for canned beer and canned juice, was released on May 28, 2024. This tabletop cooler quickly cools a lukewarm can of beer by simply adding ice and salt and spinning it around electrically. It takes only 5 min...
2024.06.03
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[Useful Information] Where's the salesman? Kinmiya non-sale stickers are being distributed

From the official Instagram of Kinmiya's Miyazaki Main Store: ↓ At the Miyazaki Main Store, we are offering special, not-for-sale stickers to all our loyal Kinmiya customers as a token of our appreciation for their patronage. They are handed out as a token of appreciation when you meet our sales staff, or at events...
2024.06.02
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Apparel] UCHITA TATEISHI's items on sale

Here is the sales situation of caps and T-shirts of "UCHITA-ji", a famous bar in Tateishi. Cap ・Navy ・Engi ・Black ・Royal blue Knit cap ・Black ・Khaki Hat ・Green (SM size only) ・Ye...
2024.06.01
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[Useful Information] Special train "Cold Sake Train" using wooden masu, a specialty of Ogaki City, is now in operation

Yoro Railway operates a special "Cold Sake Train" that uses wooden masu boxes, a specialty of Ogaki City. This is a fun special train where passengers can drink sake brewed by breweries along the Yoro Railway line from original wooden masu boxes on board...
2024.05.31
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[Apparel] Avail will release Ozeki's "One Cup" merchandise from June 1st

Avail x Ozeki One Cup: Shimamura Group's Avail has collaborated with Ozeki One Cup, a sake maker based in Nada. T-shirts and cushions with pouches will be available at Avail stores nationwide and on the online store starting Saturday, June 1st. A perfect Father's Day gift for dads who love One Cup...
2024.05.30
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Toyohashi Railway "Noryo Beer Train" and "Noryo Beer Train Premium" in operation

Toyohashi Railway will operate the "Noryo Beer Train" on designated days from Friday, June 14 to Wednesday, September 4, 2024. In addition, "Noryo Beer Train Premium" will operate on designated days from September 6 (Fri.) to 23 (Mon.), the last day of the season. 　Noryo Beer Train Premium
2024.05.28
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[Information] Yona Yona Yell-themed MY G-SHOCK collaboration model

"Yona Yona Ale" MY G-SHOCK Fantasy Collaboration Model Introducing the MY G-SHOCK Fantasy Collaboration Model, inspired by Yo-Ho Brewing's "Yona Yona Ale." The base model is the square-design "DWE-5600 series."
2024.05.27
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[Information] "Hiya Garden" where you can enjoy Kizakura sake and beer is now open

"Hiya Garden" Kizakura Kappa Country will be hosting a "Hiya Garden" (not a beer garden) on the open terrace from 5:30 PM on Fridays, Saturdays, and Sundays from May 24th (Friday) to June 30th (Sunday).
2024.05.26
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[Information] Applications are now open for the 19th Whisky Proficiency Test, a certification exam to help you enjoy whiskey even more!

Applications for the 19th Whisky Proficiency Test, a test designed to further enhance your enjoyment of the world of whiskey, began on Monday, May 20th. The 19th Whisky Proficiency Test is an at-home test. The Whisky Proficiency Test, which began in 2014, was the first to be held in 2018.
2024.05.24
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Osaka Monorail's Sake Train x Gamba Osaka will be in operation on Saturday, June 15.

Osaka Monorail's Sake Train: Gamba Osaka Osaka Osaka Monorail's very popular "Sake Train" project! This time it is a collaboration with Gamba Osaka. On board the wrapped train "Gamba Osaka-go", you can enjoy sake selected by Osaka Monorail from all over Japan! In the train, Gamba...
2024.05.21
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[Information] Rinki Sakurahen, a craft beer aged in whiskey barrels. The second edition will go on sale from May 17th.

Hiroshima Neighborly Brewing, a craft beer brewery on Hondori Street in Hiroshima City, has released Rinkiouhen, a craft beer aged in whiskey barrels from Sakurao Brewery & Distillery in Hatsukaichi City, Hiroshima.
2024.05.20
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Events

[Talk show] Discover the charm of the legendary sake, Hois! Talk event with CEO Ryuma Goto

Is Bunkitsu the only place in Roppongi where you can enjoy it? A talk event where you can enjoy the world of "Neo-Japanese Cuisine" while sipping the legendary sake "Hoisu." A talk show featuring Ryuma Goto, the third-generation owner of Goto Shoten, which produces "Hoisu," a legendary sake beloved by the common people as a high-class substitute for highballs shortly after the war.
2024.05.17
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[Insider Tip] Hoppy with a side?! The fourth installment of "The Joy of Alcohol" is here, a must-have for bar lovers!

The fourth installment of the "Joy of Sake" series is here! Experience the bar-style atmosphere at home with the "Joy of Sake Miniature Collection 4"! This lineup of Hoppy, Kodama Vice, Satsuma Shiranami, and Denki Bran beers is a must-have for bar lovers! Released in late May 2024.
2024.05.12
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Sake and Meitetsu Train Collaboration! ICHI-GO-CAN®, Aichi's pride and joy sake in an aluminum can with a train label, is now on sale at Meitetsu Shoten!

From May 1, 2024 (Wed.), at Meitetsu Shoten on the 1st floor of the Men's Building of Meitetsu Department Store Main Store in front of Meitetsu Nagoya Station, in collaboration with the Japanese sake brand "ICHI-GO-CAN®," the 1200 Series, 2200 Series, 6000 Series, 9500/91...
2024.05.04
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[Information] Nambu Line Craft Beer Bingo Event to be held

"NAMBU LINE CRAFT BEER BINGO" JR East will be holding a bingo-style stamp rally, "NAMBU LINE CRAFT BEER BINGO," at seven craft beer stores along the Nambu Line from today, April 27th, to June 30th...
2024.04.27
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