welcome news

smott, a duralumin glass-top smoker that allows anyone to easily smoke alcoholic beverages in just one minute, has opened its official store ( ) and is now selling products to the general public. smott is...

BOTTLE COVER - GLASS COVER Outdoor brand "core rocca-core rocca" has developed a cushioning material for transportation to prevent breakage when carrying glasses and alcohol in camping and other activities. It is made of a local material that boasts Japan's largest production volume....

Asahi Classic To commemorate the 100th anniversary of Hanshin Koshien Stadium in Nishinomiya City this year, Asahi Classic, a beer that recreates the taste of the time, is being sold for a limited time this season. Asahi Classic is a beer that was released in 1922, the year Koshien Stadium opened...

Nagaden Local Sake Train Nagano Electric Railway will be operating the "Nagaden Local Sake Train" for the first time in five years. On board the 1000 Series Yukemuri train, a former Odakyu Romancecar "HiSE" (10000 series), passengers can compare sake from two breweries. This year, as snacks...

The online "Towada Travel Map" is now in operation. The Towada Oirase Tourism Organization (TOWADA TRAVEL), a general incorporated association, has launched the second online map, "Towada Travel Map," using the information technology service "Stroly." You can find your location...

Marche Bags: tamazon, the official online shop of YouTube's "Tama Channel," has released a new Marche Bag. Available in two models: the black "Jyomono" model and the navy "TMCH" model. These original Marche Bags are rugged and large enough to carry a lot of items...

Tohoku Sake Brewery Map The Sendai Regional Taxation Bureau of the National Taxation Agency has produced a "Tohoku Sake Brewery Map" introducing sake breweries in six Tohoku prefectures. There are two editions, one for sake and the other for fruit wine, beer, and whiskey. The Yamagata Prefecture edition introduces 91 breweries, color-coded by region. Information on each brewery includes representative brands...

Adult Izakaya Travel: A solitary izakaya critic shares his expert travel tips to make tonight's drink even more delicious. Of course, the izakaya hopping of our youth, with friends and raves about how "we drank, we ate, it was delicious!" is great. However, as we get older, solo travel is more comfortable. There's...

Nama Genshu Bonbon Daiginjo: Nihonsei, a sake brewery in Nishinomiya, Hyogo Prefecture, has turned its masterpiece "Nama Genshu Bottled Daiginjo" into a sake bonbon. It's called "Nama Genshu Bonbon Daiginjo." It contains 1.8% alcohol, so don't drink it before driving or going to work!

Kushiro Sake Map The Kushiro General Bureau of the Hokkaido Prefectural Government has created the "Kushiro Sake Map," which introduces alcoholic beverage manufacturers in the Kushiro region and alcoholic beverages that use local ingredients, with the aim of promoting regional development through alcohol. Located in eastern Hokkaido...

Japanese Sake Bars to Travel to. Why don't you travel around Japan for the purpose of "Sake Bar"? Enjoy the local ingredients, cuisine, and delicious wine, sake, and beer. You can enjoy sake and snacks as you like while listening to conversations among local customers and facing the owner at the counter. So...

Forest Tumbler for Fukuoka SoftBank Hawks Asahi Breweries, Ltd.'s Kyushu Headquarters and the Fukuoka SoftBank Hawks are working together to promote the reduction of single-use plastic waste. The eco-friendly cups developed by group company Asahi Yuasu Co...

Collaboration T-shirts: Sapporo Draft Beer Black Label THE SHOP, an original e-commerce site within the Sapporo Beer membership site "CLUB Black Label," is promoting the "WILDSIDE" conceptual project by Black Label and Yohji Yamamoto Co., Ltd.

Adult Travel: TV Osaka's "Adult Travel" will be broadcast on Saturday, March 30, from 6:30 to 6:58 p.m. The traveling companion will be Maiko Kozuka. The stage this time is Kyobashi, Osaka, a town of relaxation for common people. First, we will stroll around Kyobashi Station, amazed by the super cheap menu....

The more you know, the better it tastes! The latest edition of "The more you know, the better it tastes," published in 2022! A Book for Enjoying Whiskey" is now available!　It contains 275 famous whiskeys carefully selected from all over the world, including Japanese, Scotch, Irish, Bourbon, Tennessee, and more...