welcome news

"Maruef Yokocho Traveling" to Hokkaido As part of the "Thank you to everyone in Japan for your hard work! Project," "Maruef Yokocho Traveling" will be held in Hokkaido from July 16th, allowing visitors to experience the world of Asahi Draft Beer. The event car, the "Maruef Car," will travel to each city...

THE NIIGATA Premium Sake Shinkansen The Niigata Sake Promotion Office will hold an event on Saturday, August 24, 2024, on a chartered train of the Tokaido Shinkansen "Nozomi" where you can enjoy premium Niigata sake and cuisine made with carefully selected ingredients! The Tokyo-Shin...

Revised paperback edition of "Ninjo Ataka no Seki" published with the hope of supporting Komatsu and Kaga. Hiroaki Toda, the owner of the famous Kanazawa bar "Londonya Sakaba," has published a paperback edition of "Ninjo Ataka no Seki." This project aims to promote the local community of Komatsu City, Ishikawa Prefecture, through crowdfunding...

Nose Electric Railway will operate the "Noseden Beer Train" for the first time in five years for three days from Tuesday, July 30, 2024 to Thursday, August 1, 2024. The train will offer Kirin Ichiban Beer, delivered directly from the Kirin Kobe Factory, and Italian home-style cuisine from "Ta..."

NARASAKE180ml High Speed Offset Inc. has planned the "NARASAKE 180ml Can" to promote Nara's sake overseas. For this project, we collaborated with two breweries in Nara and packaged four types of sake in mini cans. The cans are lightweight and break...

Noryo Beer Train" Toyohashi City, Aichi Prefecture, has been offering an annual summer tradition, the "Noryo Beer Train," since June 14. Toyohashi Railway has been offering this program since 1993. The 9.4-km round trip from the Ekimae stop to Athletic Park, where you can enjoy a snack lunch and...

Awa Tokushima: Tokushima Prefecture, in collaboration with Osaka Monorail Co., Ltd., will operate a tourist train decorated with an original design for the 2025 Osaka-Kansai Expo. The train will serve boxed lunches made with ingredients from Tokushima and local sake, and a Tokushima Prefecture tourism and product exhibition will also be held.

"Fighting Bone: The Autobiography of Koichi Ishiwata, the Founder of Hoppy's Revival" Author Koichi Ishiwata had a reckless childhood and started his career as a securities trader. He then joined his father's company, Kokuka Beverage (now Hoppy Beverage Co., Ltd.), and as its second-generation president, he expanded Hoppy sales and helped small and medium-sized soft drink companies...

UCHITA T-SHIRT SHIRT A new design T-shirt is now on sale at "UCHITA", a famous restaurant of Motsun-yaki in Tateishi, Katsushika-ku, Tokyo. The orange (sweet) and navy T-shirts were first sold out at "NMBE direct sales". The one point on the chest is a ume cracker...

Iichiko Hita Distillery Fan Meeting We will be holding the Iichiko Hita Distillery Fan Meeting on Sunday, June 30, 2024, at the Iichiko Hita Distillery. While the distillery is usually open for self-guided tours, the brewers will guide you through the process of making Iichiko...

Suntory will release "The Premium Malts Masters Dream Hakushu Barrel Aged 2024" today, June 11 (Tuesday) in limited quantities. The Premium Malts Masters Dream is a "multi-talented and dense" flavor that harmonizes bitterness, richness, sweetness, and aroma....

Kinmiya x New Era Collaboration products between Kinmiya Shochu and baseball cap brand New Era will be on sale from 10:00 AM on Friday, June 14th at all New Era stores (excluding outlets) and on the official website.

YEBISU BEER HOLIDAY Sapporo Beer will hold "YEBISU BEER HOLIDAY" from August 23rd in Ebisu, the birthplace of Yebisu beer. At the event, "YEBISU BEER HOLIDAY" will be held in Ebisu, the birthplace of Yebisu Beer.

UNIQLO Asakusa Store x Hoppy Last year marked the 2nd anniversary of UNIQLO Asakusa Store x Hoppy 75th anniversary. The second wave of Hoppy stamps from "UTme!", where you can create your own original T-shirts and tote bags, will be released on Friday, June 7th. This time, the stamps feature designs inspired by Asakusa...