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Uchida, a popular motsuyaki restaurant located in Kyo-Shiraishi, Katsushika Ward, Tokyo, has released a limited edition hometown tax donation cap. The green cap is inspired by the pickled vegetables (oshinko) and cucumbers featured on the menu. The front of the cap features the "U" (U) from "Uchida," and the back features the "...

Kikusui Sake Brewery Co., Ltd. in Niigata Prefecture will be releasing a collaboration product between enka singer Kiyoshi Hikawa's new song "Hodoyoizake" and their popular sake "Kikusui Funaguchi." The product, "Kikusui Funaguchi Hikawa Kiyoshi 'Hodoyoizake' ver. 200ml x 2 bottles," will be available at their online shop and directly managed stores from January 27, 2026.

A new brand experience hub for the popular Sapporo Black Label and Yebisu draft beers will open in October 2026 at the Ginza Lion Building in Tokyo's Ginza district. The historic Ginza Lion Building was founded in 1934, and this renovation will see the addition of Black Label on the fourth floor...

Sapporo Beer has teamed up with General Scale, the label created by Yasuhiro Mihara, designer of the popular fashion brand Maison Mihara Yasuhiro, to create the Black Label x General Scale Collaboration Sneak...

Orion Beer has released its first collaborative merchandise with Jonas Claesson, a popular Swedish illustrator living in Australia. Claesson's unique designs are inspired by nature, animals, and the outdoors.

NMBE PRODUCT will be releasing apparel merchandise from "Koi and Unagi no Marumasuya Main Branch," a long-established bar representing Akabane. The caps are already sold out. The T-shirts and long-sleeved T-shirts are made to order. Pre-order here: ba...

To celebrate its 25th anniversary in 2026, Hakone Kowakien Yunessun will hold a collaborative event with Nada sake maker Nihonzakari from Friday, December 26, 2025, to Friday, January 9, 2026. At Yunessun, guests can enjoy swimming in swimsuits while praying for good health and warding off evil spirits in the new year.