welcome news

To celebrate its 25th anniversary in 2026, Hakone Kowakien Yunessun will hold a collaborative event with Nada sake maker Nihonzakari from Friday, December 26, 2025, to Friday, January 9, 2026. At Yunessun, guests can enjoy swimming in swimsuits while praying for good health and warding off evil spirits in the new year.

"Solitary Gourmet: Full Stomach Selection Encore!", based on the popular manga "Solitary Gourmet," a favorite among bar enthusiasts, will be released on Friday, December 5th. Available exclusively at Lawson, you'll receive one of two "Goro Inogashira Coasters" at random!

JR Yokohama Shonan City Create Co., Ltd. is collaborating with Agnavi Inc., developer of the ICHI-GO-CAN® sake can brand, to launch the second series of "Original Label Sake Cans" in collaboration with a sake brewery in Kanagawa Prefecture, with limited quantities available from Thursday, December 18, 2025.

Harmonica Yokocho (commonly known as Harmonica Yokocho), which has its roots as a postwar black market and is now a beloved symbol of Kichijoji, is celebrating its 80th anniversary this year. To commemorate this, a special "design manhole" featuring a Kichijoji landscape will be installed.

Kameoka City, Kyoto Prefecture, has collaborated with the long-established sake brewery Kikumasamune Sake Brewery (Kobe City) and the agricultural venture Nippon Nogyo to develop a Junmai Daiginjo sake called "Tsuchi to Rice Fields The Beginning 2024" using 100% of Yamadanishiki rice grown in Kameoka. The sake is now available as a return gift for hometown tax donations.

Inspired by the worldview of the anime "Hiroshi Nohara's Lunch Style," a spin-off of "Crayon Shin-chan," Gonda Sake Brewery in Kumagaya City, Saitama Prefecture, has commercialized and released the sake "Golden Hiroshi" and liqueur "Silver Hiroshi." Golden Hiroshi features a powerful rice flavor and a dry...

A limited-time collaboration between leather shoe brand Scotch Grain and Hoppy Beverage is currently being held at the TOKYO FOOT TAILOR Toranomon Hills store. Both brands are beloved as "allies of fellow office workers," and each pair of Scotch Grain shoes is handcrafted by skilled craftsmen...

As part of the 7th installment of the "Bikkuriman Regional Revitalization Project," Okinawan distiller Kumesen Brewery and Bikkuriman have collaborated to release "Bikkuriman WHISKY OKINAWA ISLAND BLUE Satan Maria" (500 ml / ABV)...

The Whisky Culture Research Institute, Inc. has released "Whiskey Certification Official Question Book Level 3 Vol. 4" and "Whiskey Certification Official Question Book Level 2 Vol. 4," which contain past questions from the Whisky Certification Exam. These new books cover questions from the 19th exam held in September 2024 to the 2nd exam...

Uchida, a restaurant in Tateishi, Katsushika Ward, Tokyo, known as the mecca for motsuyaki, and street fashion giant New Era® have teamed up in an unexpected collaboration! This limited edition cap combines Uchida's tradition with New Era's style.

New Era and Sanwa Shurui's Iichiko have collaborated. Limited-edition items will be released on Saturday, November 15th at New Era stores nationwide (with some exceptions) and the official online store. This collection features motifs based on the colors and logo of the Iichiko bottle label...