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[Information] Hoppy will be at the Akasaka Hikawa Festival again this year

The annual Hikawa Festival will be held at Hikawa Shrine in Akasaka for three days from September 19th to 21st. Every year, a portable shrine and floats are paraded around the shrine grounds, and a Hoppy tea stall will be set up in the crowded square within the shrine grounds. Be sure to try a chilled Hoppy or one of the original cocktails available only on this day!
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[Information] Ad Street celebrates its 30th anniversary! Commemorative T-shirts are on sale!

"Appearance! Ad Street Heaven," a must-watch show for bar lovers, is celebrating its 30th anniversary! A collaboration T-shirt with "TANGTANG," a band known for their unique typographic designs and collaborations with numerous musicians, has been released.
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[Information] JAL EXCLUSIVE bottle of "Ichiro's Malt" will be available for purchase on international flights in limited quantities

JAL is promoting an initiative to foster connections with local communities through round-trip travel, with the aim of allowing passengers to experience the appeal of "Japanese Craft Whisky" produced at craft distilleries across Japan. As the 10th step in this initiative, JAL will be introducing a new in-flight experience on international flights from September 1, 2025.
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[Information] "Josen One Cup 180ml Bottle (Ozumo Label 2)" will be available in limited quantities from Tuesday, October 14th

To commemorate its sustainability partnership agreement with the Japan Sumo Association, Ozeki Co., Ltd. will release a limited-edition collaborative product, "Josen One Cup 180ml Bottle (Ozumo Label 2)," on October 14, 2025. Ozeki, the highest rank in the world, was achieved in 1884 (Meiji 17).
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[Information] Japan's largest brewery restaurant directly connected to a station, "YONA YONA TOKYO BREWERY" to open in March 2014

YONA YONA TOKYO BREWERY Yo-Ho Brewing (Karuizawa, Nagano Prefecture), maker of the craft beer "Yona Yona Ale," and Wondertable (Shinjuku, Tokyo), a restaurant chain, are collaborating to open "YONA YONA TOKYO BREWERY" in March 2026.
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[Useful information] "Travelling Around the World's Original Sake (Hamafukutsuru, Hyogo)" is now on sale!

To coincide with the publication of the 2026-2027 edition of "Travel Guide to Hyogo," the "Shurin" project, which aims to encourage people to experience travel and culture with all five senses, is collaborating with Nadahama Fukutsuru Brewery (Hama Fukutsuru) in Hyogo Prefecture as part of a series of collaborations with sake breweries across Japan.
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[Information] A new "Demon General-shaped sake cup" that lets you drink alcohol using an item that appears in the manga "Kinnikuman" has been released

A Devil General-shaped sake cup. This tin sake cup is a reproduction of the "Demon Cauldron" that appears in the manga "Kinnikuman II." It's available at the Castem Rakuten Ichiba store and the meta mate Eslite Spectrum Nihonbashi store for 8,800 yen (tax included). [Akuma General...]
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[Information] "Charaft Beer" in collaboration with "Mr. Osomatsu" released

ChaRAFT BEER, a craft beer brand that expresses the worldview of works and characters through craft beer, will be releasing craft beer and related goods featuring original illustrations from the TV anime "Mr. Osomatsu." ChaRAFT...
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[Useful information] Hometown tax donations include a non-saleable Kinmiya fan

A special Kinmiya gift set is now available for donations to Yokkaichi City, Mie Prefecture, through hometown tax donations. [Set contents] - 1 Miyazaki Honten pamphlet - 2 bottles of 25% Kinmiya shochu (720ml) - 1 original fan (not for sale) *The Kinmiya gift set...
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[Information] Hakutsuru Brewery will begin nationwide sales of two varieties of craft gin, "KOBE HERBAL GIN Hakufu," from September 1st

KOBE HERBAL GIN Hakufu Hakutsuru Sake Brewery will release two varieties of "KOBE HERBAL GIN Hakufu," a craft gin made with rare botanicals from Kobe City, nationwide from September 1, 2025. Originally, the gin was scheduled to be released at directly managed stores and affiliated stores from December 9, 2024.
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[Useful Information] Orion Beer opens its first pop-up store outside of Okinawa in the Tokyo metropolitan area

Orion Beer Co., Ltd. (Headquarters: Tomigusuku City, Okinawa Prefecture; President and CEO: Hajime Murano) will open its first pop-up store outside of Okinawa Prefecture at Mitsui Shopping Park LaLaport TOKYO-BAY from Tuesday, September 2, 2025, and at the same store on Saturday, September 27, 2025...
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[Sake Train] Savor the local sake and flavors of Noto Osaka Monorail Sake Train x ABC Radio Special Project

The Osaka Monorail will launch the "Sake Train: Let's Do Our Best, Noto" on Saturday, September 20, 2025. In collaboration with ABC Radio, the train will offer a bento box packed with Ishikawa's charms, including six types of local sake from breweries affected by the Noto Peninsula earthquake and chirashi sushi with Noto beef simmered in soy sauce. ABC announcer...
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[Information] You can even win 30-year-old sake! Grand "Sake Gacha" is an interactive event in Kawasaki and Ikebukuro

"Sake Gacha" is a popular service from the online liquor store "Grando." Now, "POP UP STORE" will be opening at two locations in the Kanto region for a limited time, allowing you to experience the popular Sake Gacha in real stores. First, at Lazona Kawasaki Plaza, from 2025...
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[Information] Tiny Drinker Set! Capsule Toy "Tiny Draft Beer" Now on Sale

The capsule toy "Miniature Draft Beer" will be on sale from August 21st. 300 yen per play. A capsule toy that recreates beer and lemon sour in 1/12 size. It also comes with snacks such as grilled squid and cold tofu that drinkers can't help but order. Capsule Collection
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[Useful information] "Travelling Around the World Original Sake (Hana no Mai Brewery, Shizuoka)" is now on sale!

A collaboration project between "Travelling Around the World" and "Sake." To coincide with the release of "Travelling Around the World Shizuoka," "Travelling Around the World Original Sake (Hana no Mai Sake Brewery, Shizuoka)" was released on August 7th. The Shizuoka version of sake is produced by Hana no Mai Sake Brewery, headquartered in Hamamatsu City, Shizuoka Prefecture.
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[Information] Yo-Ho Brewing's popular "Turn Broken Bats into Craft Beer!" project will be held again this year on an expanded scale

Yo-Ho Brewing is holding a second edition of last year's popular upcycling project, the "Sora Shiba Bat Beer Project," at its craft beer brewing restaurant "Sora Shiba by Yona Yona Ale" located in Escon Field Hokkaido in Kitahiroshima City, Hokkaido.
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[Tasting Sale] Celebrating 30 years of craft beer! Hoppy Beverage local beers gather at Daimaru Tokyo

From Wednesday, August 13th to Tuesday, August 19th, 2025, Hoppy Beverage's local beer tasting and sales event will be held in the Japanese and Western liquor section on the first basement floor of the Daimaru Tokyo store. The beers on offer for tasting and sales include Akasaka Pilsen, Akasaka Munich, Akasaka Rubinrot, and Nihonbashi Beer...
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[Contest] Nada Sake, Japan's No. 1 Sake Producer, Sticker Design Contest

The Kobe City Higashinada Ward Office is hosting the "Nada Sake Sticker Design Contest." Anyone, professional or amateur, of any age, is welcome to apply. The theme is "Exploring Nada Sake, Collecting Nada Sake." The goal is to create stickers that will inspire you to visit Nada sake breweries and collect them...
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[Information] "BEER STAND SORACHI," a base for experiencing "Sapporo SORACHI 1984," opens at New Chitose Airport on Thursday, August 28th

BEER STAND SORACHI Sapporo Beer and JR East Planning, in collaboration with Hokkaido Airport, will open a new bar, "BEER STAND SORACHI New C..." on Thursday, August 28, 2025, as part of the "SORACHI 1984" brand...
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[Mook Book] Specialist magazine "Whiskey Galore" releases its first special edition "The definitive edition that tells you everything about Irish whiskey"

IRISH WHISKEY CHRONICLE: A Guide to Irish Whiskey Distilleries On August 12th, the whiskey magazine Whisky Galore will publish its first special edition, "IRISH WHISKEY CHRONICLE: A Guide to Irish Whiskey..."
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