welcome news

For three days, from tomorrow, Friday, September 15th to Sunday, September 17th, a Hoppy booth called "Hoppy Tea Shop" will be set up at the Akasaka Hikawa Festival in Akasaka, selling Hoppy kegs and Akasaka Beer Hikawa Festival labels. There will also be a Hoppy Beverage store at the rest area for the portable shrine...

LOGOS, a domestic outdoor manufacturer, released a skittles made of titanium, a durable, rust-resistant, and lightweight material, on August 24 (Thu). Titanium is less likely to transfer the metallic smell of alcohol to the drink, allowing the drink's aroma to be tasted without losing its flavor. Furthermore, it is more resistant than stainless steel to...

On Saturday, October 7, 2023, the Autumn Sake Brewery Opening will be held at the Sake Brewery Street Brick Hall and on the grounds of the Nippon Mori factory. Similar to the "New Sake Brewery Opening" held in February this year for the first time in four years, the Autumn Season will also be held for the first time in four years for real. The event is a contingent for adults to enjoy sake brewery tours, sake tasting accounts, and paid tasting...

Yu Yamamoto, author of the popular blog "Fragrant Townscape Blog," introduces 108 shopping arcades from the 590 locations he has documented throughout Japan. These nostalgic streetscapes are so striking they should be considered ruins. They offer a glimpse into the bygone days of shopping arcades that no longer exist...

Tachiroman, a popular standing bar full of romance located in Shinkoiwa, is selling T-shirts. The T-shirts come in navy, black, and gray and are priced at 2,300 yen. Click here for more details ↓↓↓↓ Ins...

Black "Uchida" T-shirts are available in sizes L and XL at Uchida in Tateishi. [From 9/1 12:00 AM, get a discount coupon across manufacturers] Earn triple points on Takara Shuzo Takara Shochu Highball "Umewari-style" 350ml cans (24 cans per case)...

Yakitori Ebisu, the Nishi-Ogikubo bar's grand master, is celebrating its 50th anniversary with half-price draft beer today and tomorrow. Come enjoy some draft beer and sardine croquettes! X Yakitori Ebisu South Exit Branch [Yakitori Ebisu South Exit Branch] 167-0053 Suginami, Tokyo...

The online shopping mall Qoo10 has announced the top five best-selling alcoholic beverages. [1st Place] Asahi Super Dry [2nd Place] Kirin Tanrei Selection Set [3rd Place] Takara Shochu Highball Selection Set (96 bottles)...

Hibiki is Suntory's top blended whiskey. Hibiki BLOSSOM HARMONY 2023" was released in May this year in limited quantities. The "2nd" 1000 additional lottery sales are now being accepted. The deadline for application is Tuesday, September 5! Even if you win...

Chinrai-Tei, a long-established machinuka restaurant established in 1951 and located in Kichijoji Hamonica Yokocho, releases original T-shirts. On August 25th, you can get up to full points back by drawing lots! Rinsendo's Ramen Noodles (No.1 Ramen Ranking)] Free shipping by Yu-packet mail...

A survey conducted by the survey website "Voice Note" among men nationwide has revealed the top 29 rankings for "Japanese sake that pairs well with hot sake." Coming in second place is "Kiku Masamune," a familiar name at Tsukishima's "Kishidaya" and Yaesu's "Fukube." Coming in first place is "Maru Chiba" in Minamisenju...

A collaboration between Nada-Mikage sake brewer Kenbishi and Uniqlo's T-shirt brand UT went on sale on August 14th. To commemorate the launch, Kenbishi stickers will be distributed at the Uniqlo Harajuku store from 1:00 PM to 5:00 PM on Saturday, August 26th. [Nada's famous sake] Kenbishi...

Mitsukan "Ponzu Sour", recently seen at "Dairoji" in Shinbashi and "New Kayaba" in Kayaba-cho, will hold a collaboration event with Shin Umeda Shokudo Gai from 8/25 to 8/27. Mitsukan Ponzu Sour (360ml*2cosets) [Mitsu...

Isuzu Bakery has released "Nada Gogo," a sliced bread made with Hakutsuru Sake Brewery's Daiginjo sake lees. This sliced bread won the Grand Prix in the sliced bread category at the 5th Bakery Japan Cup, which determines the best bakery in Japan by Japanese artisans. Located in Kobe,...

The third book in the "Modest Sake" series by bar writer Paricco, "Sake and Snack Weather," will be released today, August 23rd (Wednesday). I'd love to read it while relaxing at a diner and sipping a bottle of beer. X @paricco