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ICHI-GO-CAN×JR East Japan. ICHI-GO-CAN and JR East Japan collaborated and released cans of "Yamagata Shinkansen Series E8 and E3"!

Sake Brand "ICHI-GO-CAN®" x JR East Japan Group In conjunction with the debut of the new Yamagata Shinkansen train, the E8 series, which will be in service from March 16, 2024, and the "Yamagata Prefecture Spring Tourism Campaign" to be held from April 1 to June 30, 2024, Yamagata...
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Giant 2.6-meter-high "Giant Sake Gacha" will appear at this weekend's "Gotochi Iyodoreichi 2024" (Local Good Sake Market 2024).

Giant Sake Gacha Online liquor store "Kurando" will exhibit a 2.6-meter "Giant Sake Gacha" for a limited time at the "Gotochi Iyodoreichi 2024" to be held at the Tokyo Dome City Prism Hall from March 8-13, 2024. This gacha will cost 2,400 yen per...
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[TV] This Sunday's "Nariyuki Kaido Tabi" will feature a trip to Sawanoi in Ome

Sawanoi Ozawa Sake Brewery Sawanoi Ozawa Sake Brewery in Ome, Tokyo will be featured on Fuji TV's "Nariyuki Kaido Tabi," which will be broadcast this Sunday, March 10th, at 12 noon. Sawanoi Homepage Sawanoi Ozawa Sake Brewery Ozawa Sake Brewery Co., Ltd.
Events

[Talk event] BS11's "Oyaji Kyoto Nomi" program will hold its first talk event!

"Oyaji Kyoto Nomi" Talk Event "Cheers to Dad!" Two unique actors, Kyoto-loving Takuzo Kadono and Kyoto-immigrating Yoshimasa Kondo, will be hosting a talk show on March 30th for the program "Oyaji Kyoto Nomi" (KBS Kyoto/BS11), where they explore Kyoto in search of delicious sake and snacks...
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[Apparel] The second wave of merchandise from the famous bar "Maru Chiba" and "Sd coffee" is here!

"Maru Chiba" x "Sd Coffee" The second collaboration between the popular Minamisenju bar "Maru Chiba" and Kitasenju's "Suzuki Denki Coffee" has been released. The second release features the "Showa Era Serious Jersey." Additionally, new colors of the fishing caps that were recently released and sold out (first...
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[Information] Oka Sho winners gather together! Ozeki "Josen One Cup Sakura Label" limited edition on sale

G-OneCup 180ml (Sakura Label) This is the third installment of the G-OneCup series, a collaboration between Ozeki and the Nikkan Sports Newspaper West Japan. The G-OneCup 180ml (Sakura Label) features a label featuring a famous horse that won the Sakura.
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Iichiko has opened an official LINE account and is distributing free LINE stamps.

Sanwa Shuyu Co., Ltd. famous for its "Iichiko" brand, has opened a new official LINE account to celebrate the 45th anniversary of its launch this year. This account will provide up-to-date product information, event and campaign announcements, "Iichiko" ...
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Hakutsuru Sake Cup Hanshin Tigers Label to be Released in Japan Hakutsuru Sake Cup Hanshin Tigers Label" goes on sale.

Hakutsuru Sake Cup Hanshin Tigers Label" A collaboration product between Hakutsuru Shuzo and the Hanshin Tigers, "Hakutsuru Sake Cup Hanshin Tigers Label 200ml" will be released nationwide in limited quantities and for a limited time. A total of seven types, including six popular players and manager Akifu Okada, will be available, and the labels...
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Apparel] "Chikyu no Arukikata" x "FREAK'S STORE" collaboration project of 24h bar "Hakutouzan" in Kokura becomes merchandise!

Chikyu no Arukikata Kitakyushu City As the first part of the "Chikyu no Arukikata Kitakyushu City" x "FREAK'S STORE" project, the 24-hour bar "Hakutozan" in front of Kokura Station, which is featured in the February 1, 2012 (Thursday) issue of "Chikyu no Arukikata Kitakyushu City," and the famous local bread "sunny bun" are ...
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Apparel] Tateishi's Yotsugi Noodle Factory to Launch 10th Anniversary T-Shirt

Yotsugi Seimensho, a popular udon restaurant in Tateishi where you can have lunch and drink, will celebrate its 10th anniversary on March 10 (Sun.). Official X @Oyaji_U...
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[Information] "Parikko's Sake Legend File 1," a manga that unravels various mysteries related to sake, is now on sale

Parikko's Tokyo Sake Legend File 1: A unique collaboration between Parikko, a leading alcohol writer on the drinking scene, and the unique comedy manga artists, the Renoir Brothers. Their common thread is their love of alcohol!!! The manga, which unravels the various mysteries surrounding alcohol, "Tokyo Sake Legend," will be released on February 21st...
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[Information] "Tokyo Marathon 2024 Commemorative Sake" with logo-printed masu sake bottle to be released

This Tokyo Marathon 2024 commemorative sake, a huge hit every year, is available for pre-sale on Sawanoi's Ozawa Sake Brewery's online store, with a limited run of 500 sets. The set also includes a wooden masu (wooden box) on which you can write your target time. This pre-sale is limited to 500 sets only.
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Apparel] UCHITA's "Ucosh" new color is now on sale.

Ucosh A new color of "Ucosh", a new item from "Uchida", a yokozuna of Motsuyaki in Tateishi, has been on sale since February 22. It looks simple and easy to match. We have had a lot of "Ucosh" with "Motsuyaki" and "Ume-wari"...
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[Information] Beams collaboration! Kazuhiko Ota's original illustration of "Japan Izakaya Heritage" hand towel

The "Japanese Izakaya Heritage" hand towel, a collaboration between BS11 izakaya explorer Kazuhiko Ota and Beams Co., Ltd., went on sale at the BS11 SHOP on February 9th. This product was created in collaboration with izakaya explorer Kazuhiko Ota's book "Japanese Izakaya Heritage."
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The double-layered highball glass "SUMIKAN HIZUZAKE" has been upgraded and is now on sale.

"Tansankashu" Highball Tumbler: The double-walled glass "Tansankashu," designed specifically for highballs, sold 700 units in a single month. Now on sale, it's been upgraded with a new, one-layered rim and two-walled body. "Tansankashu" ("Tansankashu") is pronounced "highball" and has struck a chord with Japanese highball lovers.
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Otters' Bread" is a combination of Otters' Sake Lees and Japanese ingredients.

Otters Bread and Otters Anpan Keio Plaza Hotel will start selling "Otters Bread" and "Otters Anpan" made with sake lees of "Otters" made by Asahi Shuzo, a sake brewery in Yamaguchi Prefecture, at its food boutique "Poppins" on the 2nd floor from February 16, 2024 (Friday). Ottersai Anpan" will be on sale from February 16, 2024. ...
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[Insider Tip] "Dokaben POP UP STORE in Nagoya" is now open! Manager Tokugawa Masu is so cute!

Dokaben Pop-Up Store in Nagoya The "Dokaben Pop-Up Store in Nagoya" will be held on the 8th floor of Hands Nagoya from Monday, February 26, 2024. Many original "Dokaben" merchandise will also be on sale at the venue! Baseball manga...
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Whiskey Cask Aged "Hyakunen Umeshu" to be on Sale Nationwide from March 1.

Hyakunen Umeshu Whiskey Barrel Aged" Mito City-based Meiri Shuzui will celebrate its 70th anniversary of making ume (plum) liquor in 2022, and in conjunction with the launch of its whiskey business that same year, will release "Hyakunen Umeshu Whiskey Barrel Aged," a whiskey barrel-aged version of its "Hyakunen Umeshu" product. (4,500 yen including tax)...
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Tobu Line Sake Brewery Tour" starts in the northeastern Saitama area.

The 4th phase of the popular event "Float Drinking Tetsudo Tobu Sake Brewery Tour", which has been held since February 4, 2023, visiting sake breweries along the Tobu Railway Line, is now starting in the northeastern Saitama area of the Tobu Line!
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[Useful information] A new book, "Japanese Gourmet Encyclopedia," has been released by Tabi-no-Arukikata!

The "Travel Guide Series" has sold a total of approximately 400,000 copies. The latest issue focuses on "Japanese Gourmet." From the regional cuisines of the 47 prefectures to B-grade gourmet food, famous sweets, and sake, Chikyu no Arukikata provides comprehensive information on travel and food, along with historical trivia! "Japanese Gourmet Guide" is now on sale...
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