welcome news

Toyohashi Railway's "Noryo Beer Train" will run again this year!

Toyohashi Railway will operate the "Noryo Beer Train" on designated dates from June 13 (Fri.) to September 21 (Sun.), 2025, with advance reservations required. Regular service operates every Wednesday, Friday, Saturday, and Sunday during the period and on Monday holidays (some days are closed). Daytime service (except Sundays/last Sunday of the month, 11...

2025.05.30

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The "Aluminum Pouch Nekka" series of rice shochu for outdoor use is now available!

Aluminum Pouch Nekka The popular outdoor brand "Tenmaku Design" and the rice shochu "Nekka" from Tadami-machi, Fukushima Prefecture have collaborated to launch the "Aluminum Pouch Nekka" series of rice shochu in an aluminum pouch from mid-May 2025. This product is a combination of four standard types of Nekka...

2025.05.29

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Shirotaki Sake Brewery to Open New Sake Experience Facility "shop & taproom Flow" on June 2, 2025

Shirotaki Sake Brewery Co. will open a new sake experience facility, shop & taproom Flow, on June 2, 2025. This facility will be located a 5-minute walk from JR Echigo-Yuzawa Station and will feature a store, tasting counter, and experience-type lounge....

2025.05.28

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Kirin announces "Whiskey for Life," a whiskey that matures with life.

Kirin Brewery will start a crowdfunding campaign on June 6 for a "whiskey that lives with you" and will officially commercialize the product if the target amount is reached. After 0, 1, 3, 5, 10, 15, and 20 years from purchase, a total of 7 times, each maturing...

2025.05.26

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Reprint] "Jack Daniel's 10Years Old" was reprinted for the first time in over 100 years and landed in Japan for the first time.

Jack Daniel's 10Years Old Tennessee Whiskey "Jack Daniel's 10 Years Old" will be available in limited quantities at select authentic bars beginning in August 2025 (tentative). 1900s...

2025.05.25

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Marunouchi TOEI closes its doors! Collaboration craft beer "Toei Araha IPA" is on sale to express gratitude for 65 years.

Toei × Choshi Beer] Collaboration Beer Toei and Choshi Cheers have teamed up to release the craft beer "Toei Arashio IPA" at Marunouchi TOEI on May 22, 2025. This collaboration is based on the fact that the filming location for Toei's movie opening "The Raging Waves on the Araiso" was in Chiba Prefecture...

2025.05.23

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Suntory launches "THE YAMAZAKI DISTILLERY EXPERIENCE," an interactive content to learn about the appeal of Suntory's Yamazaki.

THE YAMAZAKI DISTILLERY EXPERIENCE, an interactive experience to learn about the appeal of the Yamazaki single malt whiskey brand, will be held at the SUNTORY WHISKY HOUSE in Grand Front Osaka from May 30 (Fri...

2025.05.22

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Expo】"Hyogo Field Pavilion Week" with "Hyogo Sake Fest" and other events.

Hyogo Field Pavilion Week" will be held at Expo 2005 Osaka-Kansai, incorporating tasting events that showcase the appeal of Hyogo sake. First, on Thursday, May 22, "Hyogo Yamadanishiki The Premium SAKE Bar ; HYOGO S...

2025.05.22

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TBS "Matsuko's Unknown World" Navigates the "World of Kaku-uchi" with Nayu Shiomi

Nayu Shiomi, a bar writer who has visited more than 12,000 bars across Japan, appears on the show! The World of Kaku-uchi (corner bar)" Time slip back to the Showa period! Kaku-uchi," a hot topic of conversation, is a very inexpensive way to enjoy a quick drink at a liquor store! Neo Kaku-uchi, which is easy for women to enter/Humanistic Sake Bar loved by local regulars...

2025.05.21

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Sake lovers should not miss out on this! Shuriken-marked boar cup "NINJA BALL" is now available!

The "NINJA BALL" portable boar cup with a stylish shuriken mark is now on sale. The two booze cups can be easily combined and separated, and the strap makes it easy to carry around. The eco-friendly material used is upcycled rice husks from the sake brewing process....

2025.05.20

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New Dry Zero Stand" where you can experience the taste of "Dry Zero" poured from a keg will be held in five cities.

New Dry Zero Stand Asahi Breweries will hold a limited-time event for its non-alcoholic beer-tasting beverage "Asahi Dry Zero," which was relaunched in March, entitled "Freshly Poured from the Barrel! New Dry Zero Stand" will be held in Tokyo, Aichi, Osaka, Fukuoka, and Miyazaki prefectures from May 23...

2025.05.16

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Alco-working, an all-day drinking coworking space in Nagoya, Japan, is now open.

Arco Working On May 15, 2025, a new type of coworking space "Arco Working" opened in Nakono, Nishi-ku, Nagoya City, Aichi Prefecture, where you can work while having a drink. Open from 13:00 to 20:00, you can stay without time limit....

2025.05.15

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【耳寄り情報】人生の節目にウイスキーを、キリンビールが20年熟成の新サービス

キリンホールディングス（HD）傘下のキリンビールは、顧客にウイスキーの原酒を購入してもらい20年間かけて熟成させる新サービスを検討すると発表した。プロジェクトを公開して興味をもった不特定多数の人から資金を集めるクラウドファンディング方式で...

2025.05.14

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DD4D Brewing and Iyo Tetsudo's collaboration beer "Diamond Crossing" is now available.

Diamond Crossing DD4D BREWING, a craft brewery in Matsuyama City, releases a new beer in collaboration with Iyotetsu Group, the second oldest privately owned railroad company in Japan. The theme is "Diamond Crossing" and the Otemachi Station in Matsuyama City...

2025.05.12

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Swingin' Singin'", a beer made with JAZZ as its theme, will be released at YEBISU BREWERY TOKYO and BLUE NOTE on May 16 (Fri.).

サッポロビールは、JAZZをテーマにした限定ビール「Swingin' Singin'」を2025年5月16日より数量限定で発売します。ヱビスビール発祥の地、恵比寿の「YEBISU BREWERY TOKYO」とBLUE NOTE PLAC...

2025.05.11

Eventswelcome news

The "Slumbering Sake Cup - Nishikigoi," which soothes you with the sight of Nishikigoi, a symbol of peace, swimming by, is now on sale.

Shinetsu Works Co., Ltd. has begun selling "Slumbering Sake Vessels - Nishikigoi," a soothing sight of Nishikigoi, a symbol of peace, swimming in the water. Inspired by Nishikigoi, which originated in the Ojiya and Yamakoshi regions of Niigata Prefecture, the design is a copper and tin-plated sake cup that is resistant to temperatures below 16...

2025.05.08

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Aomori Iichiko Cup" featuring the Aomori Nebuta Festival goes on sale on Thursday, May 8!

Aomori Iichiko Cup Aomori Iichiko Cup will be released by the authentic shochu brand "Iichiko" on May 8 (Thu). The "Iichiko 12° Cup" is decorated with "Nebuta" and Aomori City's tourism image characters "Nebutan" and "Haneton"...

2025.05.06

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Two colors of "Sapporo Lager Beer" vacuum-insulated tumblers are now on sale at Lawson and HMV&BOOKS online.

The traditional red star sapporo lager beer tumbler BOOK and the traditional red star sapporo lager beer tumbler BOOK Limited Color The vacuum-insulated tumbler of sapporo lager beer, the oldest existing beer brand in Japan, is now available! Cold...

2025.05.05

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Manga] A shut-in girl meets beer making! New Serial in Young Gungang "Ogre Craft

Auger Craft," the story of a reclusive girl's encounter with beer brewing in Akita, has started in Young Gungans. The main character, Himeko, who never drank alcohol, moves to Akita after her parents divorce. There, one woman, Nodoka, brews craft beer in an old house...

2025.05.05

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Limited quantities of highball cans made in collaboration with "Yago Distillery" and "Whiskipedia" are now on sale.

Hinomaru Highball Whiskipedia LIMITED EDITION Jointly developed by Kiuchi Shuzo and BS Fuji's program "Whiskipedia," Hinomaru Highball Whiskipedia LIMITED EDITION, a craft highball with a limited quantity, is now available...

2025.05.04

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