welcome news

Orion Beer x NEW ERA® Orion Beer will be collaborating with the American sports and lifestyle brand NEW ERA® to offer original merchandise on the official Orion Beer online store and at the Orion Official Store from Wednesday, July 16, 2025.

Fish and Sake Night at the Aquarium Sendai Uminomori Aquarium, an aquarium that creates new connections between people and the sea, and between people and water, will host a reconstruction support event, "Fish and Sake Night at the Aquarium," after closing on Saturday, August 30, 2025. In support of Miyagi...

To commemorate its 40th anniversary, Munemasa Sake Brewery in Arita Town, Saga Prefecture, has collaborated with the renowned Arita ware manufacturer, Koransha, to release a limited-edition ceramic bottle called "Keishin" on July 1, 2025. The vibrant ultramarine Koransha bottle features a design inspired by the 2003 Fukuoka Regional Taxation Bureau Liquor Appraisal...

To commemorate its official partnership with the Major League Baseball (MLB) Los Angeles Dodgers, which was concluded in March 2025, Hakkaisan Brewery Group (headquartered in Minamiuonuma City, Niigata Prefecture) is collaborating with Beach Bright, a beach house in Enoshima, Kanagawa Prefecture.

Okuyamato Beer (672-1 Ouda Tokujo, Uda City, Nara Prefecture), a craft beer manufacturer and retailer in Uda City, Nara Prefecture, is launching a crowdfunding campaign on July 1, 2025, to open a "distillery with overnight stays" in this region, where medicinal herb culture is deeply rooted.

Noseden Beer Train The Nose Electric Railway, which runs through Hyogo Prefecture, will operate the "Noseden Beer Train" for two days, on Wednesday, July 30th and Thursday, July 31st, 2025. The train will offer Asahi draft beer, Maruef, and an original special bento box from the popular, long-established Kappo Otowa Sushi Tada Annex restaurant along the line...

Oigawa Railway will operate a "Beer Train" using nostalgic vintage passenger cars on weekends and holidays from July 26 to August 24, 2025. Enjoy all-you-can-drink ice-cold beer, highballs, and soft drinks. The Summer Course includes Tenjinya & Osen bento boxes, while the Lunch Course includes Tokaiken's daily specials.

Sapporo Beer has launched its new online store, "Spark." Spark aims to connect directly with consumers and deliver new experiences, fun times, and reliable quality through the offering of new beverages.

A Drinker's Memo for Use at Bars and at Home Hiromin Senbero Net, a drinking expert with approximately 400,000 followers on social media, will release his first book, "A Drinker's Memo for Use at Bars and at Home" (Shogakukan Creative), on June 27, 2025. Supervised by renowned liver specialist Kurihara...