welcome news

Shirotaki Sake Brewery Co. will open a new sake experience facility, shop & taproom Flow, on June 2, 2025. This facility will be located a 5-minute walk from JR Echigo-Yuzawa Station and will feature a store, tasting counter, and experience-type lounge....

Jack Daniel's 10Years Old Tennessee Whiskey "Jack Daniel's 10 Years Old" will be available in limited quantities at select authentic bars beginning in August 2025 (tentative). 1900s...

Toei × Choshi Beer] Collaboration Beer Toei and Choshi Cheers have teamed up to release the craft beer "Toei Arashio IPA" at Marunouchi TOEI on May 22, 2025. This collaboration is based on the fact that the filming location for Toei's movie opening "The Raging Waves on the Araiso" was in Chiba Prefecture...

Hyogo Field Pavilion Week" will be held at Expo 2005 Osaka-Kansai, incorporating tasting events that showcase the appeal of Hyogo sake. First, on Thursday, May 22, "Hyogo Yamadanishiki The Premium SAKE Bar ; HYOGO S...

Nayu Shiomi, a bar writer who has visited more than 12,000 bars across Japan, appears on the show! The World of Kaku-uchi (corner bar)" Time slip back to the Showa period! Kaku-uchi," a hot topic of conversation, is a very inexpensive way to enjoy a quick drink at a liquor store! Neo Kaku-uchi, which is easy for women to enter/Humanistic Sake Bar loved by local regulars...

The "NINJA BALL" portable boar cup with a stylish shuriken mark is now on sale. The two booze cups can be easily combined and separated, and the strap makes it easy to carry around. The eco-friendly material used is upcycled rice husks from the sake brewing process....

New Dry Zero Stand Asahi Breweries will hold a limited-time event for its non-alcoholic beer-tasting beverage "Asahi Dry Zero," which was relaunched in March, entitled "Freshly Poured from the Barrel! New Dry Zero Stand" will be held in Tokyo, Aichi, Osaka, Fukuoka, and Miyazaki prefectures from May 23...

Shinetsu Works Co., Ltd. has begun selling "Slumbering Sake Vessels - Nishikigoi," a soothing sight of Nishikigoi, a symbol of peace, swimming in the water. Inspired by Nishikigoi, which originated in the Ojiya and Yamakoshi regions of Niigata Prefecture, the design is a copper and tin-plated sake cup that is resistant to temperatures below 16...

Hinomaru Highball Whiskipedia LIMITED EDITION Jointly developed by Kiuchi Shuzo and BS Fuji's program "Whiskipedia," Hinomaru Highball Whiskipedia LIMITED EDITION, a craft highball with a limited quantity, is now available...

Sake "Hiroshi Father" As a new product of "Chibi Maruko-chan," we are pleased to announce the release of "Junmai Ginjo Hiroshi Father Vintage 2025," a sake made in collaboration with Hatsugame Jyozo Co. The product is a cross between traditional products and anime/games originating in Japan, and...