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[Information] Brewing the future with whiskey and token "Lovesky"

Financier Co., Ltd. (Shibuya Ward) and Ariake Sangyo Co., Ltd. (Fushimi Ward, Kyoto Prefecture), Japan's only manufacturer specializing in Western-style barrels, have launched a project to co-create the future of Japanese whiskey, "We Love Whisky" (abbreviated as "Lovesky"), on the token platform FiNANC...
2025.07.14
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[Information] Hakkaisan | Enoshima Beach House Launches Summer Promotion to Enjoy with All Five Senses

To commemorate its official partnership with the Major League Baseball (MLB) Los Angeles Dodgers, which was concluded in March 2025, Hakkaisan Brewery Group (headquartered in Minamiuonuma City, Niigata Prefecture) is collaborating with Beach Bright, a beach house in Enoshima, Kanagawa Prefecture.
2025.07.13
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[Information] Iwate's Akabu Shuzo and UNITED ARROWS' first collaboration

United Arrows Co., Ltd. will release its first collaboration with Akabu Shuzo in Morioka, Iwate Prefecture, a sake called "AKABU x UNITED ARROWS Special Order Junmai Daiginjo 2025," along with an original bottle bag, on Saturday, July 26, 2025. The sake itself (7...
2025.07.11
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[Information] Crowdfunding begins for "Stay at a Distillery" project in Uda, Nara

Okuyamato Beer (672-1 Ouda Tokujo, Uda City, Nara Prefecture), a craft beer manufacturer and retailer in Uda City, Nara Prefecture, is launching a crowdfunding campaign on July 1, 2025, to open a "distillery with overnight stays" in this region, where medicinal herb culture is deeply rooted.
2025.07.10
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[Information] JR East Group's first directly operated craft beer brewery taproom will open under the Chuo Line viaduct on Tuesday, July 15th

Chuo Line Beerworks, the JR East Group's first directly operated craft beer brewery, will open its taproom at 5:00 PM on Tuesday, July 15, 2025, under the elevated tracks between Higashi-Koganei and Musashi-Koganei on the JR Chuo Line in Koganei City, Tokyo.
2025.07.09
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[Goods] New color of Tateishi "Uchida" cap released

A new color, "Citizen Color," of the popular "U-Cap" item from the famous Tateishi store "Uchida" was released on July 7th. It's called "Citizen Color"! If you want a Donbei, head to Uchida!! @tomomaro1216 [07/04 20:00...
2025.07.08
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[Drinking Train] Noseden Beer Train "Asahi Draft Beer Maruef for a Fresh Start!"

Noseden Beer Train The Nose Electric Railway, which runs through Hyogo Prefecture, will operate the "Noseden Beer Train" for two days, on Wednesday, July 30th and Thursday, July 31st, 2025. The train will offer Asahi draft beer, Maruef, and an original special bento box from the popular, long-established Kappo Otowa Sushi Tada Annex restaurant along the line...
2025.07.07
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[Beer Train] This summer too! The beer train running along the Oi River

Oigawa Railway will operate a "Beer Train" using nostalgic vintage passenger cars on weekends and holidays from July 26 to August 24, 2025. Enjoy all-you-can-drink ice-cold beer, highballs, and soft drinks. The Summer Course includes Tenjinya & Osen bento boxes, while the Lunch Course includes Tokaiken's daily specials.
2025.07.05
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[Information] Limited to 316 bottles! Ichiro's Malt x Whisky Culture Research Institute bottle released

Ichiro's Malt & Grain Single Cask #14903 The Whisky Culture Institute will release its original whiskey, "Ichiro's Malt & Grain Single Cask #14903," exclusively for members from noon on July 1st. This whiskey is carefully selected by the company's representative...
2025.07.04
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[Information] Sapporo Beer launches new online store "Spark"! A place to co-create new appeal for alcohol

Sapporo Beer has launched its new online store, "Spark." Spark aims to connect directly with consumers and deliver new experiences, fun times, and reliable quality through the offering of new beverages.
2025.07.03
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[Book] Liver-friendly drinking tips! Hiromin Senbero net's first healthy drinking bible released

A Drinker's Memo for Use at Bars and at Home Hiromin Senbero Net, a drinking expert with approximately 400,000 followers on social media, will release his first book, "A Drinker's Memo for Use at Bars and at Home" (Shogakukan Creative), on June 27, 2025. Supervised by renowned liver specialist Kurihara...
2025.07.02
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[Information] A whiskey based on the timeless classic "Urusei Yatsura" is now available!

Two "Urusei Yatsura" label whiskeys released simultaneously. Rumiko Takahashi's striking debut manga, "Urusei Yatsura," was serialized in Weekly Shonen Sunday from 1978 to 1987. The story centers on the unlucky protagonist, Moroboshi Ataru, a womanizer, and the boy who loves him...
2025.06.26
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[Crowdfunding] Launch of "Home Aging Facility," a kit for growing your own aged whiskey barrel at home

KURAND Co., Ltd. launched the "Home Aging Kit" on June 17th at its online liquor store, "Kurando." This kit allows you to enjoy whiskey barrel aging at home. It includes a flask-shaped, authentic mini barrel (800ml) and unaged "New Pot..."
2025.06.25
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[Information] Yo-Ho Brewing and Nippon-Ham Fighters jointly release "Sora Shiba Play Ball! Ale" cans

Sora Shiba Play Ball! Ale YOHO Brewing is pleased to announce the release of Sora Shiba Play Ball! Ale, the flagship beer of "Sora Shiba by Yona Yona Ale," a brewery restaurant located in Escon Field Hokkaido in Kitahiroshima City, Hokkaido.
2025.06.24
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[Useful Information] Osaka Monorail's Sake Train "Awa Tokushima" now accepting applications

Tokushima Prefecture and the Osaka Monorail are collaborating to operate a sake train called "Awa Tokushima." The train will be decorated with an original design for the 2025 Osaka-Kansai Expo and will offer bento boxes made with ingredients from Tokushima and local sake. A Tokushima Prefecture tourism and product exhibition will also be held.
2025.06.23
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[Comic] "Sururi's Bento Sake" by Masayuki Kusumi, author of "The Solitary Gourmet," is now available.

"Sururi's Bento Sake" A new gourmet manga, "Sururi's Bento Sake," based on the original story by Masayuki Kusumi, known for "The Solitary Gourmet," has been released and is generating a lot of buzz. The main character is a timid salaryman who can't refuse requests. The only place he can forget everything and just...
2025.06.21
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[Insider Tip] "wa-syu," which offers the joy of Japanese wine, will be opening a stall at FUJI ROCK FESTIVAL '25!

Japanese wine brand "wa-syu" will be opening a stall in the "BLUE GALAXY" area at "FUJI ROCK FESTIVAL '25" (held July 25-27, 2025). Working with winemakers with ties to Fuji Rock, they will be exhibiting from the eve of the festival through to the final day...
2025.06.19
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[Information] Wood sticks that can be turned into "luxury sake." Available at Don Quijote

Taguchi Mokko's "Tarushiru" won the Saitama New Business Award. This stick is made from rare Mizunara oak wood and transforms everyday alcohol into a premium drink. It is scheduled to be sold at Don Quijote stores in the summer of 2025.
2025.06.18
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[Useful Information] Sales of "Traveling Pocket Bar - Sake Edition" have begun

"Traveling Pocket Bar - Sake Edition" is now on sale, a new experience packed with new sake discoveries in a capsule. It costs 500 yen (tax included) per capsule. Each capsule contains a 50ml pouch of sake carefully selected by staff with SAKE DIPLOMA certification...
2025.06.16
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[Useful Information] Seibu Railway's "Beer Express Red Arrow"

Seibu Railway will be hosting two events in conjunction with the 44th Kawagoe Hyakuman Tou Summer Festival, which will be held on July 26, 2025: the "Beer Express Red Arrow" and the "Hon-Kawagoe Station Laview Home Bar." The "Beer Express Red Arrow" will begin service on July 25...
2025.06.15
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