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Kleiner" LINE Stamp, a German-born alcoholic beverage, is now available!

LINE Stamp "Kleiner vol.1" From April 24, 2025, the official LINE stamp "Kleiner vol.1" of the popular German liqueur "Kleiner Feigling" has been on sale. ...
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The world's first menma dedicated to wine "Menma that goes well with wine" is now on sale in limited quantities online.

Menma that goes well with wine Menma-Ya Daimon, the first company to sell "Seasoned Menma" in Japan, will release "Menma that goes well with wine" on April 15, 2025 (Tuesday). Menma that goes well with wine 200g Menma Seasoned Seasoned Menma Seasoned Menma Seasoned Menma Seasoned Menma Seasoned Menma Seasoned Menma Seasoned Menma Seasoned Menma
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The second batch of "Ebisu x UNIQLO Ebisu Store" collaboration goods goes on sale today at UNIQLO Ebisu and Harajuku stores!

YEBISU BREWERY TOKYO, Sapporo Beer's Yebisu brand experience base, celebrates its first anniversary by collaborating with UNIQLO Ebisu again this year. The limited-edition goods will be ...
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35th Anniversary] Liquor Mountain celebrates its 35th anniversary!

35th Anniversary Grand Thanksgiving Sale Liquor Mountain Corporation, which operates a chain of 194 liquor specialty stores nationwide, will hold a "35th Anniversary Grand Thanksgiving Sale" for six days from April 24 (Thursday) through 29 (Tuesday, national holiday) at all stores except some late-night stores and others. ...
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Expo] Suntory develops "World KANPAI Beer," a beer with customer participation through the Osaka/Kansai Expo.

World KANPAI Beer Suntory is developing World KANPAI Beer, a participatory product development program for the Osaka-Kansai Expo. The base beer is now on sale at the venue in order to complete the beer incorporating feedback from Expo visitors. 4...
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Sake commemorating the 100th anniversary of Kyoto Racecourse! Limited to 1,000 bottles of "Meiba no Shizuku" on sale!

Limited to 1,000 bottles of "Meiba no Shizuku," a premium blended sake with serial numbers, commemorating the 100th anniversary of JRA's Kyoto Racecourse. Jointly developed by three long-established Kyoto sake breweries, this sake expresses the 100th anniversary theme of "running to anywhere. Spring fu...
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SUS MASU" stainless steel Masu born in Tsubame-Sanjo, Japan.

SUS MASU SUS MASU is a stainless steel Masu made by M.T. Trimatsu, born in Tsubame-Sanjo area, Niigata Prefecture, which is famous for metalworking. It is more hygienic and easier to clean than wooden ones and can be used semi-permanently. It is just the right size for drinking sake...
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Expo] "Hakutsuru THE Daiginjo CLEAR" was transformed into the Myakmyak design in limited quantities!

Hakutsuru THE Daiginjo CLEAR "Hakutsuru THE Daiginjo CLEAR 180ml" will go on sale nationwide on Friday, April 25, 2025, in a limited quantity design. In the limited design, the "DAIGINJO" logo will be replaced by a myakmyak...
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Orion POP UP SHOP" at Sanei Urasoe West Coast PARCO CITY

Orion POP UP SHOP Original T-shirts, towels, and sundries commemorating the "Orion POP UP SHOP" at Sanei Urasoe Nishi-Kaigan PARCO CITY will be available from April 18, 2025 (Fri.) at 10...
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[EARLY NEWS] Barrel-aged barley shochu "TOO LAZY.", a collaboration with popular illustrator TM Paint, is now on sale.

A collaboration between Kagoshima Prefecture's Den-en Shuzo and popular Japanese illustrator TM Paint, TOO LAZY. is a barrel-aged barley shochu with a mild, vanilla-scented taste, created with rock music selected by TM Paint and stored for a long time. It can be served with soda, cola, ...
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[Webinar] Is your drinking habits okay? ~ Correct knowledge and responsible behavior ~ Free alcohol education webinar held on May 16th

A drunk driving prevention instructor explains the real reason why "Don't drive if you've been drinking" is a must-know! Tokai Electronics Co., Ltd. (Head office: Fuji City, Shizuoka Prefecture, CEO: Tetsuya Sugimoto), a developer and distributor of alcohol detection systems, IT roll call systems, and traffic management systems, has announced a new campaign called "Your...
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Hakudake KAORU HOSHIZOKAI HIGHBALL FESTIVAL" was held at Shibuya Stream!

Hakudake KAORU HOSHIZORA HIGHBALL FESTIVAL From Monday, April 28 to Sunday, May 11, "Hakudake KAORU HOSHIZORA HIGHBALL FESTIVAL" will be held at Shibuya Stream, a complex directly connected to Shibuya Station. Hakudake KAORU is a highball with a fruity aroma and a delicious rice flavor that is popular among the younger generation....
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[Expo] Grand opening of "EXPO Sakaba Honten," a hub in the city where people from all over the world gather! Opening event will be held for three days from April 11th

Demoexpo, a general incorporated association, will open its EXPO Sakaba Kita and Minami branches on Friday, April 11th. EXPO Sakaba aims to be a "hub for the city where people from all over the world gather" during the Expo, serving as a place where diverse cultures and values intersect, attracting tourists and...
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[Insider Tip] You can buy High Sour merchandise at Hakusuisha headquarters!

High Sour Goods! Hakusui-sha, the company famous for High Sour, has started selling High Sour goods at its headquarters in Musashi-Koyama! In addition to the familiar tumblers and calendars, they also have desk accessories like smartphone stands and ballpoint pens. A little something stylish...
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[1st Anniversary] Celebrating the 1st Anniversary of YEBISU BREWERY TOKYO, Yebisu x No. 1 Scotch Whisky Dewar's Collaboration Products Released on May 27th (Tue)

This is a press release from Sapporo Holdings announcing a collaboration between YEBISU and Dewar's to celebrate the first anniversary of YEBISU BREWERY TOKYO. This collaboration combines the flavor and expertise of both brands, each with over 100 years of history...
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[Information] "Nomilog," an app that lets you record and rate the drinks you've had, has achieved 100,000 user posts with zero ads

Drink Log: The app "Drink Log," which allows more people to enjoy the unique characteristics of alcohol, has achieved 100,000 user posts with zero advertising (no paid ads since its release). Even beginners and lazy people can easily record their drinks, and users can compare their own experiences with relative ratings...
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[Goods] Two official Tama Channel "Simiir Goods" are now on sale

Tama Channel Simiel Goods Two long-awaited items have been released from Tamabukuro Kintaro's YouTube channel "Tama Channel." Simiel Cap The famous "Simiel" is now available as a cap! It has a shallow cut with an American feel and thick embroidery...
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[Useful Information] Use it to make lemon sours! Ranking of the return rates for "lemons" received through hometown tax donations

Tokusato, a website that compares the return rates of hometown tax donation gifts, released a ranking of the return rates for lemons received through hometown tax donations. [Top Lemon Return Rate] 3kg + 90g Kuroshio Lemons for Home Use (damage compensation) from Mihama Town, Wakayama Prefecture, with a return rate of 59.14...
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[Information] Make your own plum wine and plum syrup! Limited quantities available at the Choya Umeshu online shop

CHOYA Umeshu will be selling its popular "Homemade Umeshu Kit" at home again in 2025 in limited quantities, and began accepting pre-orders on April 3rd. The kit includes carefully selected ingredients, tools, and recipes so that even beginners can easily make plum wine and plum syrup.
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[Useful Information] "Kushiro Sake Map" introducing sake from the Kushiro region of Hokkaido has been updated

The Kushiro Regional Development Bureau of the Hokkaido Prefectural Government compiled the Kushiro region's sake on a map called the "Kushiro Sake Map" (created in March 2024) with the aim of promoting the region through sake from the Kushiro region. Since its creation, the number of sake producers in the region has increased, so the Kushiro Sake Map has now been updated...
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