Events

[Now On] Yebisu 135th Anniversary Project | The second installment is Hirohiko Araki's "Bijinga (Paintings of Beautiful Women) Exhibition"

YEBISU BREWERY TOKYO will be holding the second special event commemorating the 135th anniversary of Yebisu Beer, "A Yebisu Beauty Exhibition: Experience with all five senses," from Wednesday, September 10, 2025 to Sunday, November 30, 2025. The exhibition will feature new illustrations by Hirohiko Araki, one of Japan's leading manga artists...
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[Closed] Sendai City's "Katsusei" will close on September 6th

Sendai City's "Katsusei" Founded in 1981 (Showa 56), the popular pork cutlet restaurant "Katsusei" in Itsutsubashi, Sendai City, closed on Saturday, September 6th. Thank you for your hard work over the past 44 years. X @nunokoubou MAP Katsusei...
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[Blog/syupo] Toyosu Market's "Tonkatsu Yachiyo" has been with the fish market for a century, and is a famous restaurant serving giant fried prawns and fried horse mackerel.

Toyosu Market's restaurants, which have been operating within the market since the Tsukiji era, are often known for sushi and seafood bowls, but they are actually a huge workplace cafeteria offering eel, tempura, soba, and even Chinese cuisine. There are many famous restaurants that have satisfied the appetites of over 10,000 market workers. The restaurant we're introducing this time is Tonkatsu Hachi...
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[90th Anniversary] Hanshin Tigers' Fastest Victory! Kumesen x Hanshin Tigers 90th Anniversary Commemorative Bottle Released

The Hanshin Tigers, who clinched the pennant race this year in the quickest time in history, have released a limited edition whiskey in collaboration with Okinawa's Kumesen Brewery to commemorate the 90th anniversary of the team's founding. The highlight is the "90th Anniversary Bottle," limited to 1,002 bottles, each with a serial number. 8 years...
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[Blog/Parikko] Garlic Bread from Yagichan in Shakujii Park

Located on a quiet street just a few minutes' walk from the station, this bar is frankly not that conspicuous. It might seem intimidating at first glance, but when I popped in a few years ago, I was surprised by how well-known it was. Its defining characteristics can be summed up as cheap, delicious, and serving the most flavorful Hoppy beer in the area. It's a quiet, reserved bar...
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[BOOK] "The Ultimate Sake" introduces the world's best sake, carefully selected from 1,163 brands, and is now on sale

The "Supreme Sake SAKE COMPETITION Official Catalog 2025-2026" is now on sale. This catalog provides detailed information on 118 award-winning sakes carefully selected from across Japan, along with basic data, a taste chart, and recommended drinking temperatures...
Events

[Information] Hoppy will be at the Akasaka Hikawa Festival again this year

The annual Hikawa Festival will be held at Hikawa Shrine in Akasaka for three days from September 19th to 21st. Every year, a portable shrine and floats are paraded around the shrine grounds, and a Hoppy tea stall will be set up in the crowded square within the shrine grounds. Be sure to try a chilled Hoppy or one of the original cocktails available only on this day!
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[Blog/syupo] Ichinoseki's Japanese-style restaurant Shochiku, beloved by Ei Rokusuke, a hundred-year-old restaurant. Stop off along the way to try their famous eel bowl.

Ichinoseki, the gateway to southern Iwate Prefecture, is served by the Tohoku Shinkansen. It's a city steeped in unique culture, with many music fans visiting the world-famous jazz cafe "Basie." Shochiku, a Japanese-style restaurant located in front of the station, is a long-established establishment that has witnessed the town's history. Its signature sauce curry, a favorite of Naga Rokusuke...
Events

[Event Information] Pre-release event for the long-awaited "Blended Japanese Whisky SOGAINI"

Blended Japanese Whisky at this price?! Hiroshima's long-established distillery, Sakurao Brewery and Distillery, is holding a special event to commemorate the release of their new Blended Japanese Whisky SOGAINI on Wednesday, October 1, 2025.
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[Information] Ad Street celebrates its 30th anniversary! Commemorative T-shirts are on sale!

"Appearance! Ad Street Heaven," a must-watch show for bar lovers, is celebrating its 30th anniversary! A collaboration T-shirt with "TANGTANG," a band known for their unique typographic designs and collaborations with numerous musicians, has been released.
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[Blog/syupo] Kitasenju's "Tempura Imoya": A charm not found in the holy land of Jimbocho. Another legend: drinking sake with freshly fried tempura

When it comes to popular tempura in Kanda Jimbocho, the legendary tempura restaurant "Imoya" still has long lines. The affordable and delicious tempura that was born in this sacred place can now also be enjoyed here in Kitasenju. The big difference is that they offer "alcohol," which is not available at the Jimbocho branch. Enjoy freshly fried tempura as a snack...
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[Information] JAL EXCLUSIVE bottle of "Ichiro's Malt" will be available for purchase on international flights in limited quantities

JAL is promoting an initiative to foster connections with local communities through round-trip travel, with the aim of allowing passengers to experience the appeal of "Japanese Craft Whisky" produced at craft distilleries across Japan. As the 10th step in this initiative, JAL will be introducing a new in-flight experience on international flights from September 1, 2025.
Events

[Event Information] Fine sake from 26 breweries across Japan gather in Osaka! "Washoku Festival @ Osaka Bay Tower" to be held in October

Washu Festival @ Osaka Bay Tower The Washu Festival Osaka Executive Committee, which supports regional revitalization, will hold the 12th Washu Festival @ Osaka Bay Tower on Saturday, October 25th and Sunday, October 26th, 2025. The venue will be Osaka Bay Tower, directly connected to Bentencho Station on the Osaka Metro Chuo Line and JR Loop Line.
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[Blog/Nikomi Mist] Head from Susukino to Kita 24jo for the final meal. Enjoy the sushi with the chef at the local sushi restaurant "Matsumoto"

My recent favorite thing to do when drinking in the countryside is to finish off a night with some local sushi. An acquaintance in Sapporo told me about a great local sushi restaurant that was delicious and, above all, fun, so I hopped on the subway from my hotel in Susukino and headed to Kita 24-jo in high spirits. I was heading towards Matsumoto in Kita 24-jo...
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[Information] "Josen One Cup 180ml Bottle (Ozumo Label 2)" will be available in limited quantities from Tuesday, October 14th

To commemorate its sustainability partnership agreement with the Japan Sumo Association, Ozeki Co., Ltd. will release a limited-edition collaborative product, "Josen One Cup 180ml Bottle (Ozumo Label 2)," on October 14, 2025. Ozeki, the highest rank in the world, was achieved in 1884 (Meiji 17).
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[Closed] Kagoshima City's "Tempura Shinbashi" to close at the end of September

Tempura Shinbashi Founded in 1974 (Showa 49), Tempura Shinbashi, a long-established restaurant in Shimoarata, Kagoshima City, will close on Saturday, September 27th. Thank you for your hard work over more than half a century of business. MAP Tempura Shinbashi 890-0056 Kagoshima Prefecture...
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[Blog/syupo] Shibamata "Ebisu-ya" Established in 1783, a river fish restaurant on the approach to Taishakuten Temple where you can enjoy eel and lunchtime drinks

Shibamata is the temple town of Taishakuten Temple, the setting for the TV drama "Otoko wa Tsurai yo." This historic town is dotted with famous eel restaurants. This time, we'll be introducing Ebisu-ya, which was founded in 1783. Enjoy a drink on a holiday afternoon while immersing yourself in the food culture of river fish cuisine that has been nurtured along the Edogawa River. Such a stylish place...
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[Snacks to go with drinks] The latest home drinking sugoroku game "Way Way Land! ®3" released

The latest installment of the "house drinking sugoroku game" that's a huge hit among people in their 20s, "Way Way Land!®3," will be released on September 4, 2025! The game uses the German liqueur "Kleiner Feigling" as a piece, and features realistic romance and workplace themes based on the theme of job hunting...
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[Closing] Minamihorie's "Narikinya Shokudo" closes after 75 years of history

Minamihorie's "Narikinya Shokudo" Founded in 1950 (Showa 25), the long-established restaurant "Narikinya Shokudo" in Nishinagahori closed its doors on Thursday, July 10th, after 75 years of history. Thank you for your hard work over the years. X @jazgra MAP Narikinya Shokudo...
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[Blog/syupo] Sangenjaya "Nagasaki" - Enjoy a daytime drink at a famous restaurant in the triangle area, where you can enjoy the amazing giant shumai that goes perfectly with beer.

Located close to Sangenjaya Station is the "Triangle Area," a maze of narrow alleys. In this area, which still retains a strong postwar atmosphere, is Nagasaki, a renowned Nagasaki Chinese restaurant that has been in business since 1976. This popular restaurant has captured the hearts of many, and its specialties are champon and shumai. This time, we'll be introducing this shumai...
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