white crane (Grus vipio)

Hakutsuru THE Daiginjo CLEAR "Hakutsuru THE Daiginjo CLEAR 180ml" will go on sale nationwide on Friday, April 25, 2025, in a limited quantity design. In the limited design, the "DAIGINJO" logo will be replaced by a myakmyak...

Hakutsuru "Sake Brewery Opening" Hakutsuru Sake Brewery will open its brewery on Saturday, May 17. This year, in addition to the head office grounds, the event will be held in a new covered area on the south side of the brewery, providing peace of mind even in the event of rain. In addition to the popular grab bags, paid tasting, and factory tours, a stage event will be held again for the first time in a year and a half...

スパイスキューブ株式会社と白鶴酒造株式会社は、「ひょうごオープンイノベーションマッチング2024」を契機に、酒造りで発生する発酵由来CO₂を活用した共同プロジェクトを開始しました。白鶴酒造資料館内のマイクロブルワリーで発生したCO₂をDA...

Hakutsuru Sake Cup Hanshin Tigers Label 200ml The popular Hanshin Tigers Cup will be on sale again this year for a limited time!

KOBE HERBAL GIN 白風 白鶴酒造から、クラフトジン「KOBE HERBAL GIN 白風（コウベハーバルジン シラカゼ）」2種を2024年12月9日から直営店と関西エリアの酒販店・飲食店限定で先行発売します。当社初挑戦...

Monster Hunter x Hakutsuru Hakutsuru Shuzo will release a new collaborative product on November 8, 2024 (Friday) to celebrate the 20th anniversary of the Monster Hunter series. The new product will be "Hakutsuru Monster ...

Hakutsuru Sake Brewery harvested sake brewing rice grown on the roof of a building in Ginza on Wednesday, October 30. Sake will be brewed with the rice harvested and sold as "Hakutsuru Ginza Tenku-no-No-Shu" (Hakutsuru Ginza Sky Farm Sake) at department stores in Ginza on a limited basis. Hakutsuru began growing rice on the roof of its Tokyo branch in 2007. About 30 meters above the ground...

Monster Hunter x Hakutsuru To commemorate the 20th anniversary of the "Monster Hunter" series, a "Monster Hunter x Hakutsuru" limited edition collaborative sake will be released on Friday, November 8. The new product will be "Hakutsuru Monster Hunter x Hakutsuru" featuring the 20th anniversary visual on the package.

Hakutsuru 2024 Autumn "Sake Brewery Open House" Hakutsuru Sake Brewery will hold the Hakutsuru 2024 Autumn "Sake Brewery Open House" on Saturday, October 5, 2024. For a fee, sake pressed for the first time at the "HAKUTSURU SAKE CRAFT" will be offered for tasting. In addition, we usually sell...

白鶴酒造は、1984年9月18日（火）に白鶴「まる」を発売し、今年で40周年を迎えます。発売以来40年間支えてくださったお客様への感謝の気持ちを込めた企画の1つとして、2024年8月20日（火）からX（旧Twitter）で「白鶴『まる』4...

Hakutsuru "Purupuru Peach Sake 240ml" Hakutsuru "Purupuru" series white peach 240ml, which has been popular since its release and has become a hot topic on SNS, is on sale at Lawson stores nationwide from June 11, 2024 (Tuesday). Purupuru" is "fun to shake" and "cute...

Ambassadors for ZIMA and BLUE MOON to be recruited from Monday, June 3. ZIMA, with its fresh and clear flavor, re-launched in Japan through Hakutsuru Shuzo, a long-established sake brewery celebrating 280 years in business in 2023, and the aromatic and original unfiltered ho...

Hakutsuru Sake Brewery Co., Ltd. will release a total of eight types of goods in collaboration with Kobepipo* at the Hakutsuru Sake Brewery Museum and other directly managed stores from May 16, 2024. These goods were created by Akiko Miyako, a local Kobe essay cartoonist and illustrator. The intention of our employees...

Hakutsuru "Sake Brewery Open House" Hakutsuru Sake Brewery will hold the "Hakutsuru 2024 Spring Sake Brewery Open House" on Saturday, May 18, 2024 to contribute to the local community, develop demand for Japanese sake, and promote the Hakutsuru brand. Starting this time, we will offer a factory tour of the "Honten San...

Hakutsuru Sake Cup Hanshin Tigers Label" A collaboration product between Hakutsuru Shuzo and the Hanshin Tigers, "Hakutsuru Sake Cup Hanshin Tigers Label 200ml" will be released nationwide in limited quantities and for a limited time. A total of seven types, including six popular players and manager Akifu Okada, will be available, and the labels...

Hakutsuru will launch the second product in the Hakutsuru wide-mouth can series, "Hakutsuru Koru Umakuchi Daiginjo-Harajyu," nationwide on February 26 (Mon.) The first product, "Hakutsuru Koru Umakuchi Harajyu," launched in 2022, has been well received for its rich flavor and retro design. The second product to be released this...

俳優 小澤征悦さんを起用し、「白鶴 まる」のCMが新しくなりました。気持ちのいい空の下、漁港で小澤征悦さんが豪快に飲む！食べる！放送は明日11月23日から開始しております。はくつるーまるー！ Instagram　白鶴...

10月10日に創業280年を迎えた兵庫県灘の日本酒メーカー「白鶴酒造」さん。280年を記念し白鶴の歴史がわかる「白鶴創業280周年記念サイト」を開設しました。おめでとうございます！ 白鶴創業280周年記念サイト↓↓↓ ...

白鶴酒造のリキュールブランド「ZIMA」が、2023-2024シーズンから、Bリーグ2部に所属している地元のプロバスケットボールチーム「神戸ストークス」とオフィシャルパートナー契約を締結しました。「ZIMA」を通じて、「神戸ストークス」の...