white crane (Grus vipio)

KOBE HERBAL GIN Hakufu Hakutsuru Sake Brewery will release two varieties of "KOBE HERBAL GIN Hakufu," a craft gin made with rare botanicals from Kobe City, nationwide from September 1, 2025. Originally, the gin was scheduled to be released at directly managed stores and affiliated stores from December 9, 2024.

Hakutsuru Sake Brewery Co., Ltd. will pre-release "Hakutsuru Purupuru Muscat 240ml" at Lawson convenience stores nationwide on Tuesday, August 26, 2025. This product's three defining features are that it's fun to shake, cute to look at, and delicious to drink, making it a dessert-like liquid...

Hakutsuru THE Daiginjo CLEAR "Hakutsuru THE Daiginjo CLEAR 180ml" will go on sale nationwide on Friday, April 25, 2025, in a limited quantity design. In the limited design, the "DAIGINJO" logo will be replaced by a myakmyak...

Hakutsuru "Sake Brewery Opening" Hakutsuru Sake Brewery will open its brewery on Saturday, May 17. This year, in addition to the head office grounds, the event will be held in a new covered area on the south side of the brewery, providing peace of mind even in the event of rain. In addition to the popular grab bags, paid tasting, and factory tours, a stage event will be held again for the first time in a year and a half...

Spice Cube Co., Ltd. and Hakutsuru Sake Brewery Co., Ltd. have launched a joint project to utilize the CO₂ generated by fermentation during sake brewing, triggered by the Hyogo Open Innovation Matching 2024 event. The CO₂ generated at the microbrewery within the Hakutsuru Sake Brewery Museum is being used for DA...

Hakutsuru Sake Cup Hanshin Tigers Label 200ml The popular Hanshin Tigers Cup will be on sale again this year for a limited time!

KOBE HERBAL GIN Shirakaze Hakutsuru Sake Brewery will be releasing two varieties of craft gin, "KOBE HERBAL GIN Shirakaze," exclusively at its directly managed stores and liquor stores and restaurants in the Kansai area from December 9, 2024. This is the company's first attempt...

Monster Hunter x Hakutsuru Hakutsuru Shuzo will release a new collaborative product on November 8, 2024 (Friday) to celebrate the 20th anniversary of the Monster Hunter series. The new product will be "Hakutsuru Monster ...

Hakutsuru Sake Brewery harvested sake brewing rice grown on the roof of a building in Ginza on Wednesday, October 30. Sake will be brewed with the rice harvested and sold as "Hakutsuru Ginza Tenku-no-No-Shu" (Hakutsuru Ginza Sky Farm Sake) at department stores in Ginza on a limited basis. Hakutsuru began growing rice on the roof of its Tokyo branch in 2007. About 30 meters above the ground...

Monster Hunter x Hakutsuru To commemorate the 20th anniversary of the "Monster Hunter" series, a "Monster Hunter x Hakutsuru" limited edition collaborative sake will be released on Friday, November 8. The new product will be "Hakutsuru Monster Hunter x Hakutsuru" featuring the 20th anniversary visual on the package.

Hakutsuru 2024 Autumn "Sake Brewery Open House" Hakutsuru Sake Brewery will hold the Hakutsuru 2024 Autumn "Sake Brewery Open House" on Saturday, October 5, 2024. For a fee, sake pressed for the first time at the "HAKUTSURU SAKE CRAFT" will be offered for tasting. In addition, we usually sell...

Hakutsuru Sake Brewery launched Hakutsuru "Maru" on Tuesday, September 18, 1984, and this year marks its 40th anniversary. As part of a project to express gratitude to our customers who have supported us over the past 40 years, we will be running a "Hakutsuru 'Maru' 4th Anniversary Campaign" on X (formerly Twitter) from Tuesday, August 20, 2024.

Hakutsuru "Purupuru Peach Sake 240ml" Hakutsuru "Purupuru" series white peach 240ml, which has been popular since its release and has become a hot topic on SNS, is on sale at Lawson stores nationwide from June 11, 2024 (Tuesday). Purupuru" is "fun to shake" and "cute...

Ambassadors for ZIMA and BLUE MOON to be recruited from Monday, June 3. ZIMA, with its fresh and clear flavor, re-launched in Japan through Hakutsuru Shuzo, a long-established sake brewery celebrating 280 years in business in 2023, and the aromatic and original unfiltered ho...

Hakutsuru Sake Brewery Co., Ltd. will release a total of eight types of goods in collaboration with Kobepipo* at the Hakutsuru Sake Brewery Museum and other directly managed stores from May 16, 2024. These goods were created by Akiko Miyako, a local Kobe essay cartoonist and illustrator. The intention of our employees...

Hakutsuru "Sake Brewery Open House" Hakutsuru Sake Brewery will hold the "Hakutsuru 2024 Spring Sake Brewery Open House" on Saturday, May 18, 2024 to contribute to the local community, develop demand for Japanese sake, and promote the Hakutsuru brand. Starting this time, we will offer a factory tour of the "Honten San...

Hakutsuru Sake Cup Hanshin Tigers Label" A collaboration product between Hakutsuru Shuzo and the Hanshin Tigers, "Hakutsuru Sake Cup Hanshin Tigers Label 200ml" will be released nationwide in limited quantities and for a limited time. A total of seven types, including six popular players and manager Akifu Okada, will be available, and the labels...

Hakutsuru will launch the second product in the Hakutsuru wide-mouth can series, "Hakutsuru Koru Umakuchi Daiginjo-Harajyu," nationwide on February 26 (Mon.) The first product, "Hakutsuru Koru Umakuchi Harajyu," launched in 2022, has been well received for its rich flavor and retro design. The second product to be released this...

A new commercial for Hakutsuru Maru has been released, featuring actor Yukiyoshi Ozawa. Under a clear blue sky, Yukiyoshi Ozawa drinks and eats enthusiastically at a fishing port! The commercial will begin airing tomorrow, November 23rd. Hakutsuru Maru! Instagram Hakutsuru...

Hakutsuru Sake Brewery, a sake brewery in Nada, Hyogo Prefecture, celebrated its 280th anniversary on October 10th. To commemorate the occasion, they have launched the "Hakutsuru 280th Anniversary Website," which provides information on Hakutsuru's history. Congratulations! Visit the Hakutsuru 280th Anniversary Website below...