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[Useful Information] How to make shochu dashi using oden broth? Enjoy the ultimate drink with Iichiko 25%

Oden is a classic warming snack perfect for the cold season. Today, Sanwa Shurui, famous for its Iichiko sake, introduces a unique way to drink oden called "dashiwari," which is made by adding shochu to the broth. Dashiwari, which combines the umami of the broth with the flavor of shochu, creates a truly exquisite soup...
2024.01.19
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Miyazaki main restaurant is now exhibiting at "Izakaya Japan 2024". Until tomorrow.

Exhibiting at Izakaya Japan 2024 Miyazaki Honten, a Mie Prefecture sake brewer famous for its Kimmiya, is exhibiting at Izakaya Japan 2024, which is being held from January 17 (Wed) to 18 (Thu), 2024, at the Ikebukuro Sunshine City Cultural Hall Building. Te...
2024.01.18
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[Useful Information] Special train "Masuzake Train" operates between Ogaki and Kuwana

The Yoro Railway operates a special "Masu Sake Train" using wooden masu sake cups, a specialty of Ogaki City. This is a fun special train where passengers can enjoy sake brewed by breweries along the Yoro Railway line in original wooden masu sake cups on board.
2024.01.17
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[Information] The world's first canned chuhai with real sliced lemons will be released in June for a limited time only.

Asahi Beer will be releasing the world's first canned chuhai, "Future Lemon Sour," in limited quantities in the Tokyo metropolitan area and nine prefectures in the Kanto-Shinetsu region from June 11th. "Future Lemon Sour" features the flavor and aroma of lemon...
2024.01.15
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[Information] A collaboration product between Eigashima Brewery and Goncharov, both of which have been around for over 100 years. 

The Bonbon Collection assortment includes "Kintaka Daiginjo 35 Bonbon Chocolate," made with "Kintaka Daiginjo 35" from Eigashima Shuzo, famous for its whiskey "Akashi" and "Shiratama Shochu," and "White Oak Single Malt Akashi."
2024.01.14
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Takara "Shochu Highball" released "Kochi Shichiwari" in limited quantities.

Takara Shochu Highball, a canned shochu highball that is popular among drinkers, will be released in limited quantities nationwide on January 30 (Tuesday). The Japanese citrus series is a limited-edition flavor series that is popular among customers because it goes well with the dry taste of Takara's shochu highballs. The "...
2024.01.12
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New Product] "High Sour Cool", a new product from High Sour, is scheduled to be released.

Hakusuisuisya, the pride of Musashikoyama, a Tokyo-based carbonated soda maker, is planning to introduce a new flavor from its "Hi-Sour" line, which has been available in a variety of flavors since the birth of Hi-Sour Lemon in 1980, including Ume, Grapefruit, Hippy, and more recently Sunchee....
2024.01.11
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Events

Event to celebrate the completion of Kazuhiko Ota's "The Legacy of Japanese Izakaya" at BEAMS Japan in Shinjuku, Tokyo!

To commemorate the completion of the "Eastern Japan" and "Western Japan" editions of "The Legacy of Japanese Izakaya," a book written by Kazuhiko Ota, a new bookstore "Izakaya" will be open from January 10 (Wed) to January 31 (Wed) at "BEAMS Japan" (Shinjuku), "BEAMS Japan Kyoto" and "BEAMS official online shop". From January 10 (Wed.) to 31 (Wed.), "BEAMS Japan" (Shinjuku), "BEAMS Japan Kyoto" and "BEAMS official online store" will be selling ...
2024.01.10
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[Information] Nara sake brewery "Umenoyado Sake Brewery" releases a set (lucky box) with an original talk game

Umenoyado Sake Brewery, famous for its coarsely grated plum wine, is offering a limited-time, limited-quantity lucky box set with an original talk game to help you have more fun at drinking parties, such as when you return home to your hometown or at a New Year's party, on its official online shop from January 5, 2024. [Umenoyado...]
2024.01.09
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[New Program] The highly anticipated second season of the popular gourmet drama "# Izakaya Shinkansen" is now on air

Season 2 of the gourmet drama "# Izakaya Shinkansen," starring Hidekazu Mashima, which aired on the MBS/TBS Dramaism block and other channels from 2021 to 2022 and received rave reviews, has been announced. It will begin airing on the MBS/TBS Dramaism block on Tuesday, January 9, 2024! It will also be broadcast on February 1, 2024...
2024.01.08
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[New program] "Eat! Drink! Mr. Koji's Famous Restaurant Tour" program starts, where you can enjoy delicious food and beer at famous restaurants in town.

Actor Koji Yamamoto, also known as "Mr. Koji," travels 3,000 miles in search of authentic flavors. To perfect his gourmet skills, the show begins with him sipping delicious food and beer at famous restaurants around town. The premiere episode, airing Monday, January 8th, features a popular bar in Sangenjaya, Setagaya...
2024.01.07
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Restaurant Search Site for Craft Beer Lovers Unveiled

Pintap, a restaurant search site for craft beer lovers, was unveiled in October. This is a long-awaited search site for beer fans to find information on restaurants with good beer, which was difficult to find in conventional restaurant searches, and to find restaurants with a wide variety of beer and blue...
2024.01.06
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High Sour's "Beautiful Buttocks Calendar" for 2024 is now on sale.

Hakuusuisha's Tokyo-bottled carbonated soda brand "High Sour" has released its beautiful buttocks calendar again this year. The popular series features a butt that pops just like the carbonated soda in Hi-Sour! The popular series features a different buttock every month. The "Beautiful Buttocks Goods Club," formed by third-generation president Hideko Tanaka and female employees, has been working on the calendar with all its might...
2024.01.05
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[Information] FamilyMart exclusive craft beer "World Craft" released in limited quantities

As part of FamilyMart's ongoing "Your Delight" initiative, one of its five key concepts, FamilyMart will begin selling World Craft Hop-Aroma Session IPA, a beer jointly developed with Suntory, at FamilyMart stores nationwide from Tuesday, December 26, 2023.
2024.01.02
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Lemon Sour Master" with this one book! The more you know, the better it tastes! The More You Know, the Better! A Book for Enjoying Lemon Sour" (Japanese only)

KANPAI! and the drinks we order for the first drink have become more and more diverse. In the past, most people ordered "beer for now," but it seems that more and more people are enjoying their drinks freely. The other day, when I was shopping for drinks at a convenience store, I found a non-alcoholic drink, even if it was only a lemon sour...
2024.01.01
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Okinawa Whiskey Drink Comparison Sets are back on sale in limited quantities for the first time in half a year. Okinawa Whiskey Drinking Comparison Sets are back on sale in limited quantities after a six-month absence.

Okinawa-based Kumesen Brewery Co. has resumed sales of a three-bottle set of its subtropical-aged rice whiskey, Okinawa ISLAND BLUE, in limited quantities starting Friday, December 15, 2023. This "Drink Comparison Set" was originally developed in response to the voices of ardent fans...
2023.12.31
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The "Gosetsu Set" is now on sale and arrives with freshly fallen snow.

Tsunan Jozo in Tsunan Town, Niigata Prefecture, which produces sake in one of Japan's heaviest snowfall areas, is offering a limited-quantity "Gosetsu Set" that includes three bottles of sake made with the blessings of the snow and the snow that accumulates at the brewery. The limited-quantity "Gosetsu Set" offers different tastes...
2023.12.29
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[Information] The back label design of the Ozeki One Cup series has been revamped. The first product is the "Josen One Cup 180ml bottle."

The back label design of the One Cup series has been updated with a seasonal theme, featuring landscape illustrations that evoke stories you've seen before. Shipments will begin in late December 2023. The first release will be the "Josen One Cup 180ml Bottle," with other series to follow.
2023.12.28
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CHAIR, a low-alcohol sake brand, was born from a sake brewery with a history of more than 300 years.

From the Okuhida Sake Brewery (Kanayama, Kanayama-cho, Gifu Prefecture, Gero City, Gifu Prefecture), founded in 1720 (Kyoho 5), a cozy low-alcohol sake brand "CHAIR" was born, which makes you want to have a word with your drink. Low CHAIR" with 8% alcohol by volume and "CHAIR" with 13% alcohol by volume...
2023.12.25
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[Information] Miyamizu-brewed joint brand "Ebessan Sake" will be released again this year

"Ebessan Sake," a joint brand created by seven sake breweries in Nishinomiya City, Hyogo Prefecture, is now available at retailers and department stores in the Hanshin area. Brewed with "Miyamizu," underground water from the Rokko Mountains that springs from near Nishinomiya Shrine, each brewery has its own unique brand, with a common standard of "junmai sake" and an alcohol content of around 15%.
2023.12.19
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