Asahi Breweries, Ltd.

[Useful Information] Enhance your home drinking experience over the New Year holidays with Asahi Beer's "Small Cup Collection"

The bars you usually frequent are closed during the New Year holidays. The Asahi Kuusou Kaihatsu Bureau, a test sales website for Asahi Beer's new products, launched its "Small Cup Collection" on December 11th, allowing you to enhance your home drinking experience during the New Year holidays! Just place it next to your bottled beer and you'll instantly feel like you're at a bar...

[Limited Time Offer] "The TAKETSURU experience" is a reservation-only bar where you can enjoy the charm of "Taketsuru Pure Malt" with all five senses.

Asahi Breweries and Nikka Whisky have opened a limited-time bar, "The TAKETSURU experience," at TRUNK (HOUSE) Kagurazaka in Tokyo's Kagurazaka district. The bar is by reservation only, allowing visitors to experience the charm of Taketsuru Pure Malt with all five senses.

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

[Cyberattack] Asahi Group halts domestic production and shipments due to cyberattack—no sign of recovery

Asahi Group Holdings (HD) suffered a major system failure caused by a cyberattack on the morning of September 29th, severely impacting its domestic operations. All orders and shipments of alcoholic beverages, beverages, and food products, including those of its subsidiaries Asahi Breweries and Asahi Soft Drinks, have been halted. Furthermore...

[Information] 40% ABV 1800ml of Hi-Riki Plain now available! Yokocho & SNS campaign also available

Asahi Breweries announced that it will begin selling its "Chu-hai Hi-Riki Plain" (40% ABV, 1800ml PET bottle) in the Tokyo metropolitan area (Tokyo, Kanagawa, Chiba, Saitama, and Yamanashi prefectures) on October 7th. This product is made by mixing the concentrate with carbonated water in a 1:5 ratio...

Topics.welcome news

[Event Information] Asahi Beer will be holding a special event in Moriya to celebrate the 20th anniversary of the Tsukuba Express with "Kinkin DRY" beer!

Toast with "Kinkin DRY" to the 20th anniversary of the Tsukuba Express! Special collaboration event To commemorate the 20th anniversary of the opening of the Tsukuba Express (TX), Asahi Breweries will be holding a special collaboration event at the "Super Dry Museum" attached to its Ibaraki Brewery on August 23rd...

Otsukaresei, Japan - Project 2025 Kanto Koshinetsu Project 2025 Kanto Koshinetsu Hen"

Limited release of "Asahi Draft Beer One Third" and "Business Trip Maruef Yokocho" Asahi Breweries, Ltd. As part of the "Japan, Everyone, Good Night! Project," Asahi Breweries announces a new development in the Kanto Koshinetsu area. Starting June 3, "Maruef" and "Kurosei" will be sold at 2:1...

Topics.welcome news

[Useful information] Thank you to everyone in Japan. Project 2025 Chugoku-Shikoku Edition

As part of the "Thank you to everyone in Japan for your hard work, Draft Beer Project," which has been running since 2023, Asahi Breweries, Ltd. will be hosting the "Maruef Yokocho Traveling Event" in the Chugoku and Shikoku regions from February 21st, where visitors can experience the world of Asahi Draft Beer.

Topics.welcome news

[Useful Information] "Thank you to everyone in Japan for your hard work! Project" will hold "Maruef Yokocho Traveling" events across Japan in 2025

As part of its "Thank you to everyone in Japan for your hard work, Draft Beer Project," Asahi Breweries, Ltd. has traveled to all 47 prefectures in Japan with the "Maruef Car," hosting "Maruef Yokocho Traveling Streets" where people can experience Asahi Draft Beer. Starting in January 2025, the Kyushu E...

Topics.welcome news

[Useful Information] "Thank you to everyone in Japan for your hard work! Project" is heading to Hokkaido

"Maruef Yokocho Traveling" to Hokkaido As part of the "Thank you to everyone in Japan for your hard work! Project," "Maruef Yokocho Traveling" will be held in Hokkaido from July 16th, allowing visitors to experience the world of Asahi Draft Beer. The event car, the "Maruef Car," will travel to each city...

Topics.welcome news

The popular "Lemon Sour of the Future" will be re-released! Paid tasting event will be held!

Future Lemon Sour Future Lemon Sour, which was released in limited quantities on June 11 and became a hot topic when the lid was opened, will be released in limited quantities in the Tokyo metropolitan area and nine prefectures in the Kan-shinetsu area from August 27. From June 3 to June...

Topics.Product Information

[Event Information] "Maruef Outing Yokocho" where you can drink Asahi Maruef will be coming to the Tohoku area

As part of the "Thank you to everyone in Japan for your hard work! Project" that began last year, the "Maruef Yokocho" will be rolled out in the Tohoku region from June 28th, allowing visitors to experience the world of Asahi Draft Beer. From July 2nd, the "Maruef Car" and other Tohoku...

[Event Information] An event where you can experience Asahi's "Future Lemon Sour" with all five senses will be held in Shibuya

Asahi Breweries will be holding a series of events starting June 3rd where customers can experience the "Future Lemon Sour" in a five-sensory experience. The event will be released in the Tokyo metropolitan area and the Kanto-Shinetsu region on June 11th. The theme of the event is "Encountering the unknown with the real thing." The events will be held at Shibuya PARCO, b...

[Maruef Yokocho Travel] Over 30,000 visitors! "Thank you to everyone in Japan for your hard work! Project" Kanto/Koshinetsu Edition

As part of the "Thank you, everyone in Japan, for your hard work, Draft Beer! Project" that Asahi Breweries has been running since last year, the "Maruef Yokocho Traveling Street" will be rolled out in the Kanto and Koshinetsu regions from April 19th, allowing visitors to experience the world of Asahi Draft Beer. The Tokyo venue...

News】Yanagida's bat turned into a tumbler! Mori no Tumbler for Fukuoka SB Hawks," which reuses bats used by players, goes on sale.

Forest Tumbler for Fukuoka SoftBank Hawks Asahi Breweries, Ltd.'s Kyushu Headquarters and the Fukuoka SoftBank Hawks are working together to promote the reduction of single-use plastic waste. The eco-friendly cups developed by group company Asahi Yuasu Co...

Topics.welcome news

[Tasting Event] Newly released "Asahi GINON" advance tasting event will be held for 4 days only from March 28th at Midtown Hibiya

GINON BAR, a place only beer lovers can enter. Asahi GINON, which will be released nationwide on April 2nd, will be holding an advance tasting event called "GINON BAR, a place only beer lovers can enter" at Tokyo Midtown Hibiya from March 28th to 31st.

[Snacks to go with alcohol] Asahi Breweries announces sales cutbacks on strong drinks

Like Sapporo Breweries, Asahi Breweries has announced a policy to limit the alcohol content of future canned chuhai to less than 81 TP4T, aiming for a healthy and sustainable drinking culture. This will reduce the alcohol content of so-called "strong" high-alcohol canned chuhai...

Topics.conversation to liven up a cup of sake (esp. in the context of a tea ceremony)

Super Dry Museum" will reopen on January 13th.

Super Dry Museum Renewed Asahi Breweries reopened the "Super Dry Museum" at its Ibaraki factory on January 13. Based on the concept of "immersive," the museum offers visitors the opportunity to immerse themselves in the world of "Super Dry" more than ever...

Topics.welcome news

[Information] The world's first canned chuhai with real sliced lemons will be released in June for a limited time only.

Asahi Beer will be releasing the world's first canned chuhai, "Future Lemon Sour," in limited quantities in the Tokyo metropolitan area and nine prefectures in the Kanto-Shinetsu region from June 11th. "Future Lemon Sour" features the flavor and aroma of lemon...

Topics.welcome news

[Useful Information] "Maruef Yokocho" will be held using "Maruef Car"

The "Thank you, everyone in Japan, for your hard work! Project" was launched on November 13th with the aim of allowing more people to experience the "mellow flavor" and "warm worldview" of Asahi Draft Beer, affectionately known as "Maruef." The "Maruef Traveling Project" will travel around Japan...

Topics.welcome news

[Information] "Asahi Draft Beer Maruef Yokocho" to be held in Osaka and Fukuoka

Asahi Draft Beer Maruefu Yokocho, a limited-time event where you can enjoy the mellow flavor and warm atmosphere of Asahi Draft Beer, affectionately known as "Maruefu," loved by restaurants and fans alike, will be held from November 14th to November 19th at the center of the first floor of Hankyu Osaka Umeda Station.

Topics.welcome news

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