welcome news

Taguchi Mokko's "Tarushiru" won the Saitama New Business Award. This stick is made from rare Mizunara oak wood and transforms everyday alcohol into a premium drink. It is scheduled to be sold at Don Quijote stores in the summer of 2025.

"Traveling Pocket Bar - Sake Edition" is now on sale, a new experience packed with new sake discoveries in a capsule. It costs 500 yen (tax included) per capsule. Each capsule contains a 50ml pouch of sake carefully selected by staff with SAKE DIPLOMA certification...

Talisker 1976 MHD Moët Hennessy Diageo has released a limited-edition version of the world's No. 1 smoky single malt, Talisker 1976, aged for 46 years, the longest age in the brand's history, from June 11, 2025.

AVANT-GARDE (Avant-Garde) A whiskey collaboration between guitarist Tomoyasu Hotei and Nagahama Roman Beer, "Single Malt Nagahama AVANT-GARDE," will be released on June 27th. This whiskey is inspired by Hotei's...

The government is considering releasing stockpiled rice to support sake brewers and processors facing high sake rice prices and shortages. Minister of Agriculture, Forestry, and Fisheries Koizumi said, "We have to think of some way to deal with the situation," in response to feedback from the field that sake rice is expensive and in short supply, and that the current stockpile of 910,000 tons of rice is...

THE Cocktail Bible 500 On June 2, 2025, Nihonbungeisha released THE Cocktail Bible 500, a cocktail recipe book by bartender Satoshi Kitamura. This book contains 500 cocktail recipes from classic to original...

A large collection of alcoholic beverages to give to your father! Liquor Mountain, which operates a chain of 194 liquor specialty stores nationwide, is holding a "Father's Day Special Sale" from May 31 (Sat) to June 15 (Sun) at some of its stores, excluding those open late at night. Craft...

Shirotaki Sake Brewery Co. will open a new sake experience facility, shop & taproom Flow, on June 2, 2025. This facility will be located a 5-minute walk from JR Echigo-Yuzawa Station and will feature a store, tasting counter, and experience-type lounge....

Jack Daniel's 10Years Old Tennessee Whiskey "Jack Daniel's 10 Years Old" will be available in limited quantities at select authentic bars beginning in August 2025 (tentative). 1900s...